Developing Your International Tourism Markets
TODAY’S PROGRAMME 10.00 Welcome and Outline for the day 10.15 Myrtle Haugh Kribben Cottages 10.30 Susan Roberts, National Trust, Festival of Light 11.00 Golf – The Irish Open 2015 11.15 Coffee Break 11.30 Mourne Mountains & Strangford Tourism Industry Web Site Travel Trade Manual Tour Operators Familiarisation Visit 12.15 Lunch 1.30 Your International Action Plans 2.30 Visit Mourne Mountains & Stangford Lough Opportunties / Activities 3.00 Summing up and close
PROGRAM AIMS • An understanding of Tourism Ireland and NITB’s role within the inbound tourism industry • Industry cohesion (working with Tourism Ireland, NITB & Destination Mourne Mountains and Strangford Lough) • Getting your product “export ready” and developing an international tourism sales action plan • Overview of the key national trends & challenges • The inbound tourism distribution system • Working with distributors (Wholesaler, Inbound Tour Operators and Online Operators) • Growing Your Business by Working On Online • Setting price structures for your product (allowing for commissions and rates)
Recap from Workshops • Know Your Target Market 1 • Carry out your research before you undertake any activity. 2 • Tailor your product offering, your messaging, your delivery etc. to the nuances of each market 3 • Look after your customers, both trade partners and tourists. 4 • Always focus on building long-term relationships 5
Best prospects Culturally Curious • Empty Nesters • Couples • Connect with local people • Authentic experiences • Get under the skin of a place • Curious to discover • Broadening their minds
How do tourism products get to the tourist?
New Distribution Channels
Myrtle Haugh Kribben Cottages
Myrtle Media Push Enterprise, Trade and Investment Minister Arlene Foster today opened the new Kribben Cottages complex at Annalong.
Myrtle Haugh, Kribben Cottages
Susan Roberts Visitor Services Manager National Trust Mount Stewart
Golf & The Irish Open 1015 • 15 of NI’s Courses • 5 Quality Assured • Royal County Down 4 th in World’s Top Hundred Courses • Irish Open returns to RCD in 2015 – 1 st Time here in 76 years
What is there to play for? 2012 Royal Portrush Irish Open • 130,000 Visitors over 6 days • £9.5 million tourism revenue • 28,000 Bed nights • Global media coverage £107m • 10,000 travelled by rail • 30,000 used park & ride • Portrush Visitor satifaction went from mid 80% > mid 90% • International profile of destination increased
Mourne & Strangford Tourism Industry Web Site
Mourne & Strangford Tourism Industry Web Site Home Page Register Log In Search Support & About Us News Business Directory Events Get in touch Resources
Travel Trade Manual
Discover Northern Ireland Educational visit to Strangford Lough, the Mourne Mountains & Ring of Gullion 2 nd to 4 th November
Sunday 2 nd / Monday 3 rd November Sunday 2nd November • Arrive Belfast • Transfer to Strangford Arms Hotel, Newtownards, • Pre -dinner cocktails and dinner at winning Pier 36 Monday 3rd November Following St Patrick’s Trail • National Trust Mount • Greyabbey Village • Strangford Lough ferry • Re - enactment of St Patrick’s arrival in Ireland • Lunch at Saint Patrick Centre • Mourne Coastal Route to Castlewellan • Slieve Donard Resort and Spa • Welcome Drinks Reception with the Chairman of Down District Council
Tuesday 4 th November Itinerary Tuesday 4th November • Annalong Cornmill and Harbour, • Silent Valley Reservoir, • Kilbroney Park and Mega Mission Mountain Bike trail • Lunch at Cross Square Hotel • F.E McWilliam Gallery & Studio • Transfer to Belfast Airport for return flight
Your International Action Plans
Your International Marketing Plans
Mark Cumming – East Coast Adventure New Product
Visit Mourne Mountains & Strangford Lough Opportunities / Activities
Summing Up & Close
Recommend
More recommend
