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Design Research – Thinking through making
Bas Raijmakers PhD (RCA) Creative Director at STBY Reader at Design Academy Eindhoven
UX Hong Kong 2012 - published version
London Amsterdam
Design Research Thinking through making Bas Raijmakers PhD (RCA) - - PowerPoint PPT Presentation
Design Research Thinking through making Bas Raijmakers PhD (RCA) - - PowerPoint PPT Presentation
Design Research Thinking through making Bas Raijmakers PhD (RCA) Creative Director at STBY Reader at Design Academy Eindhoven UX Hong Kong 2012 - published version ..STBY ... ..STBY ... London / Amsterdam London Amsterdam Design
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- Multi-disciplinary team
- f design researchers
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A Design Process
(Double Diamond Design Process, Design Council UK) 4
Discover Define Develop Deliver
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A Design Process
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Discover Define Develop Deliver
Market & Trend Research Pre-launch Testing & Validation
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A Design Process
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Discover Define Develop Deliver
Research Design
Market & Trend Research Pre-launch Testing & Validation
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design the research methods design the research process design the research materials design the research output Design Research
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Discover Define Develop DeliverResearch Design
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PROBES ROAD MAP VALUE
MAP IDEA
CLOUD
DESIGN
DOCUMENTARIES
DAY IN THE
LIFE
CONTEXT ANALYSIS CUSTOMER
JOURNEY CARD SORT
BUSINESS
MODEL CANVAS
AUTO
ETHNOGRAPHY
SOCIAL
MAP
THINKING HATS SCENARIOS NEEDS &
INSIGHTS MAP
It’s got less to do with money than about not feeling guilty. As a person, I want to concentrate on certain things, like the environment. I don’t let the children drain their bath because I can always use it for something else, like washing the dog’s bed.S
Eco-sensitive and act accordingly - they recycle, minimise their use of natural resources, and feel good about doing it. Their routines are based on beliefs, not cost, and they articulately explain why whilst remaining open to learning more.RS
HIGH Willingness to let eco concerns impact water consumption LOW Sensitivity to cost of water consumptionPERSONAS
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DAY IN THE
LIFE
What An account of a particular person’s day
- either an existing person or a potential future
customer.
How This is essentially a story, which can be
presented in several formats (text, video etc). It should always provide an overview of a typical day - including what a person is thinking and doing outside of the service interactions being focused on.
Why To understand the context in which a
particular customer might encounter a service
- r touchpoint through narration.
DAY IN THE
LIFE
EXPLORE FILTER GENERATE ELABORATE
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(With Radarstation)
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Thinking through making
- 1. Make something for the participants
to help them think.
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What A social map describes and documents
the social surroundings of a participant.
How The participant’s name is in the centre of
the map. Their closest contacts are written in close proximity to this, with more distant contacts placed towards the edges of the map. Then add whatever else seems relevant. You can make the map with the participant during an interview, or ask them to make one beforehand.
Why To collect the material needed to
understand of the participant’s social circles, and provide an overview of who they contact, when, and maybe even how.
What A visual or physical representation of the
various groups involved with a particular service.
How Plot all stakeholders on a map and
indicate how they interact with each other. This is best done in a workshop with several of these stakeholders present, to make sure none are
- verlooked.
SOCIAL
MAP
EXPLORE FILTER GENERATE ELABORATE
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STAKEHOLDER
MAP
EXPLORE FILTER GENERATE ELABORATE
SOCIAL
MAP
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(With Spur)
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AUTO
ETHNOGRAPHY
What The participant observes and records
his or her own life.
How Provide the participant with simple but
stimulating tasks and tools — like a USB film camera, a script, a nice map to draw on and a series of text messages as prompts.
Why It gives you access to moments in
participants’ lives that are impossible to
- bserve as a researcher.
AUTO
ETHNOGRAPHY
EXPLORE FILTER GENERATE ELABORATE
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(With Spur)
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Thinking through making
- 1. Make something for the participants
to help them think.
- 2. Ask the participants to make something
that helps them to think.
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SCENARIOS
What A schematic overview that specifies and
details each individual aspect of a service.
How Simply map out the various aspects of a
service on several parallel timelines, showing how the expected use evolves for both the user and the provider. It’s best to do this collaboratively, bringing together various
What Hypothetical stories, created with
sufficient detail to meaningfully explore a particular aspect of a service offering.
How Research data is used to construct a
plausible situation, which is then presented using plain text, storyboards, or even videos.
Why To examine particular problems,
brainstorm solutions, or explore painpoints and opportunities.
SCENARIOS
EXPLORE FILTER GENERATE ELABORATE
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SERVICE BLUEPRINT
EXPLORE FILTER GENERATE ELABORATE
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(With Yanki Lee)
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Navigating Heartlands forum report, STBY for Heartlands, July 2008
Stuart, who is blind and has a guiding dog
Robinson’s shaft Events arena Restaurant People’s house Playground Diaspora garden
I would arrive at the gate near Tesco My mental model is a ‘droopy T,’ WIth navigation I think in terms of ‘hitting things,’ so here I would first hit Robinson’s shaft and then go either to the People’s house
- r the Events
arena A boardwalk bridge is fine for blind people if it is
- wide. I would notice the
proposed sensory experience through fog
- n the bridge, it
would not hinder me A communication technology that helps to get around would be great for me but is not good for everyone I would interact with people at the gate, ask my way, to HL personnel or the public
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Navigating Heartlands forum report, STBY for Heartlands, July 2008
Samantha, who has a learning disability and walks with sticks
Robinson’s shaft Events arena Restaurant People’s house Playground Diaspora garden
I would like to hire an electric wheelchair on site to move around the park I would go to the performance space, or the arts spaces, depending
- n the friend I
am with First I would be cautious and go in a small circle and then when I know my way better take larger
- circles. I know I can
get lost quite easily I would leave my electric wheelchair sometimes to walk a little bit but I would always want to keep an eye on it I would come by bus to Cornwall College and enter via the Collage Gate, or from the bus stop
- n Station Road
I would meet with a friend at the café and then go around the park
Artist studios Bicycle hire
The event arena is a good landmark for me I think because it is unusual
Windmills Village gate
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Thinking through making
- 1. Make something for the participants
to help them think.
- 2. Ask the participants to make something
that helps them to think.
- 3. Make something together with the participants,
to think together.
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EXPERIENCE
PROTOTYPE What A prototype of a product or service that
gives a feel for how it might work - even though it may not actually work (or resemble the eventual result).
How Experience prototypes can take many
forms and involve many techniques, from role- play to cardboard, sketches or films. Prototype early and fail often - let your creativity run wild!
Why To get a better idea of how the proposed
new service might work, and to be able to engage in conversations about this with the people who might use the service in the future.
EXPERIENCE
PROTOTYPE EXPLORE FILTER GENERATE ELABORATE
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(With Yanki Lee)
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We separate ourselves from the world outside...
(Objects by Jeremiah Krage)
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...because we do not want to be disturbed!
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We like to make a lot of noise...
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... but create no more than a buzz in the building
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Our community space needs private spaces too...
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...where no one else can get inside
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We separate ourselves from the general public...
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...because some of our people need protection
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DOCUMENTARIES
design the research output
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DESIGN
DOCUMENTARIES
EXPLORE FILTER GENERATE ELABORATE
What A design documentary is a short film that
expresses perspectives of both the participant and the design researcher, and constructs a visual conversation between these.
How Design documentaries are mostly made
with the people in the film, rather than about
- them. They decide with the researcher which
aspect of their experience is the topic of the film, and also how to film it. Film techniques like
- bservation, intervention, compilation and
performance can all be used here.
Why To provide inspiration to design teams.
They can also provide evidence for any subsequent analysis or concept presentation.
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filming = storytelling film editing = analysis the films = the report
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Thinking through making
- 1. Make something for the participants
to help them think.
- 2. Ask the participants to make something
that helps them to think.
- 3. Make something together with the participants,
to think together.
- 4. Help yourself (the design researcher) to think
by making strong visual stories.
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SLIDE 47 It’s got less to do with money than about not feeling guilty. As a person, I want to concentrate on certain things, like the environment. I don’t let the children drain their bath because I can always use it for something else, like washing the dog’s bed.
S
Eco-sensitive and act accordingly - they recycle, minimise their use of natural resources, and feel good about doing it. Their routines are based on beliefs, not cost, and they articulately explain why whilst remaining open to learning more.RS
HIGH Willingness to let eco concerns impact water consumption LOW Sensitivity to cost of water consumptionPERSONAS PROBES
IDEA
CLOUD
DESIGN
DOCUMENTARIES
DAY IN THE
LIFE
CUSTOMER
JOURNEY
AUTO
ETHNOGRAPHY
SCENARIOS NEEDS &
INSIGHTS MAP
SOCIAL
MAP