Description of a Community Based Event Jeffrey M. Eugene Morehouse - - PowerPoint PPT Presentation

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Description of a Community Based Event Jeffrey M. Eugene Morehouse - - PowerPoint PPT Presentation

Utilizing Community Based Testing and a Structural Level Intervention as HIV Prevention Methods: A Description of a Community Based Event Jeffrey M. Eugene Morehouse School of Medicine 2012 Primary Care Leadership Program Scholar HIV


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Utilizing Community Based Testing and a Structural Level Intervention as HIV Prevention Methods: A Description of a Community Based Event

Jeffrey M. Eugene Morehouse School of Medicine 2012 Primary Care Leadership Program Scholar HIV Prevention AltaMed Health Services Corporation Los Angeles, California

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INTRODUCTION

HIV at a Glance

  • 1.2 million persons infected with HIV in 2008
  • 48,100 new HIV infections in 2009
  • Men who have sex with men (MSM) accounted for

61% of new HIV infections in 2009

  • 44% of MSM newly infected with HIV were between

the ages of 13-29

  • MSM of color (Black or Latino) are disproportionately

infected with HIV HIV in Los Angeles, California

  • Accounts for 46.1% of all HIV infections in CA
  • Latino MSM account for 93% of all new HIV infections

in Latino men

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3

INTRODUCTION, CONT

Los Angeles County

Los Angeles

Long Beach Compton Inglewood Whittier Santa Monica Pasadena Burbank Santa Clarita Lancaster Palmdale Sherman Oaks West Hollywood Pomona Torrance West Hollywood Hollywood Silver Lake Echo Park Los Feliz Downtown West Lake

5 1 1 101 2 10 60 110 5 10

HIV/STI Cluster Areas HIV Cases, 2009 1.3% 6.6% 9.2% 18.4% 46.3% Los Angeles County Cases per 2 Square Miles <0.5 0.5 - 1.7 1.8 - 3.6 3.7 - 6.6 6.7 - 10.8 10.9 - 15.2 15.3 - 21.8 21.9 - 42.0 >42.0

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INTRODUCTION, CONT

AltaMed’s HIV Prevention Goals

  • Target population: Latino MSM 18-29
  • Increase HIV testing utilization
  • Testing goals
  • Linkage to care
  • Decreases Transmission
  • Seeks to reduce HIV risks through community and

individual level interventions

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INTRODUCTION, CONT

AltaMed’s Condom Distribution Campaign

  • Structural-level intervention
  • Most effective when combined with community or individual

interventions

  • Reduces barriers to safe sex
  • Normalizes and encourages condom use
  • Cost-effective
  • Message of Campaign
  • Plan
  • Distribute condoms to community organizations, clinics, and

bars/clubs

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OBJECTIVE

  • 1. To plan and implement an community

based testing event to kickoff AltaMed’s condom distribution campaign

  • 2. To create a public service announcement

that promotes the condom distribution campaign

  • 3. To evaluate the effectiveness of the event in

increasing HIV testing utilization and altering attitudes regarding condom use

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METHODS—OBJECTIVE 1

How to Throw a Condom Release Party

Step 1: Have a motivated and experienced team behind you. Step 2: Have condoms! Step 3: Set a date and identify a venue Step 4: Establish a working relationship with the owner of the venue Step 5: Identify activities to conduct at the event Step 6: Partner with a party promoter, if possible Step 7: Reserve the mobile testing unit Step 8: Communicate and be persistent! Step 9: Invite your friends! Step 10: HAVE FUN (*and use condoms)

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METHODS—OBJECTIVE 2

How to Shoot a PSA

Step 1: Develop a concept and tag-line Step 2: Seek advice from experts Step 3: Write a screenplay/storyboard Step 4: Have a camera Step 5: Have someone to film it and direct it Step 6: Cast Step 7: Identify locations for shooting Step 8: Get the raw footage edited, mastered, and replicated on DVD-R Step 9: Air it!

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METHODS—OBJECTIVE 3

Evaluating the Event

  • Two Surveys
  • Survey 1: For unveiling event
  • Survey 2: For party
  • Variables measured by Survey 1
  • Overall opinion of event
  • Effectiveness of PSA
  • Significance of condom distribution campaigns
  • Likelihood of using condoms
  • Variables measured by Survey 2:
  • Demographics
  • HIV testing behavior (When? Where?)
  • Condom use
  • Distribution of Surveys
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RESULTS AND CONCLUSIONS

Come be apart of the result… AltaMed’s Condom Release Event Friday, August 10, 2012 5-9p MJs Bar 2810 Hyperion Ave. Los Angeles, CA 90027 Food, Drinks, Games, Prizes, Free HIV Testing and…Condoms Galore!

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ACKNOWLEDGEMENTS

National Medical Fellowships (NMF) and General Electric AltaMed Health Services Corporation

  • Dr. Michael Hochman
  • Mr. Tom Siegmeth
  • Ms. Natalie Sanchez

HIV Prevention Team

  • Ken Almanza
  • Joaquin Gutierrez
  • Ramon Garcia
  • Angel Rosario

MJs Bar Kavich Reynolds Productions

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REFERENCES

1. Centers for Disease Control and Prevention (March 2012). HIV in the united states: at a glance. Retrieved August 1, 2012 from: http://www.cdc.gov/hiv/resources/factsheets/us.htm. 2. Centers for Disease Control and Prevention. (May 2012). HIV among gay and bisexual

  • men. Retrieved August 1, 2012 from: http://www.cdc.gov/hiv/topics/msm/.

3. Centers for Disease Control and Prevention. HIV Risk, Prevention, and Testing Behaviors Among Men Who Have Sex With Men — National HIV Behavioral Surveillance System, 21 U.S. Cities, United States, 2008. MMWR 2011;60(14):1-40. 4. Centers for Disease Control and Prevention. Condom distribution as a structural level

  • intervention. Retrieved August 1, 2012 from:

http://www.cdc.gov/hiv/resources/factsheets/condom_distribution.htm. 5. HIV Epidemiology, Division of HIV and STD Programs, Los Angeles County Department of Public Health. 2011 Annual HIV Surveillance Report, February 2012: 1-36. *GIS Images courtesy of Los Angeles County Department of Public Health

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QUESTIONS?