Deputy Coordinator for Enterprise Engagement Executive Committee - - PowerPoint PPT Presentation

Deputy Coordinator for Enterprise Engagement

Executive Committee

Executive Committee January 2020

1

Engagement Deputy Coordinator

Neighborhood and Community Relations 311 911/MECC Communications PSA in NPSB

Benefits of Focus on Engagement

• Residents and businesses will benefit from full-time attention on best

practices and a more consistent, predictable and effective methodology of engagement across enterprise

• How residents want to be engaged has changed dramatically in past 10 years
• And will change again as dramatically each year for next 10 years
• Departments will have more resources for project managers and
• ther staff to know how to reach under-represented populations and

interested parties on a timely basis

• Elected officials and staff will be able to alert constituents, be less in

reactive mode, and have more options for ward engagement.

Why Now?

• New website and need for ongoing digital engagement
• Engagement inventory and staff direction
• Neighborhoods 2020
• Communications audit
• Growth of communications and engagement staff in various

departments without enterprise strategic direction

• New public service building opening
• Minneapolis 2040 implementation
• Builds on engagement design team concept

What Prevents Existing Structure from Accomplishing These Goals

• Coordinator has too many direct reports and responsibilities
• There is not a single person or department charged with leading and

coordinating public engagement strategy

• Engagement process for residents/businesses and for internal

departments is segmented and isolated

• Internal departments often lead on own without consultation on

engagement and communications best practices