DELIGHT Major Project Crit 4 Helen Ng | 05.04.17 TWITTER - PowerPoint PPT Presentation

DELIGHT Major Project – Crit 4 Helen Ng | 05.04.17

TWITTER Architecturally : an illustrated guide to help locals and visitors explore London’s diverse landscape of architecture. (122 characters)

PROJECT SUMMARY The site aims to: • help users learn more about architecture in London • provide an overview of architectural styles that can be found in the city • encourage users to explore and discover difgerent buildings in difgerent areas

HOME STYLES BUILDINGS MAP ABOUT ARCHITECTURE FURTHER ARCHITECTURAL READING LISTING STYLE CONTACT HOMEPAGE SITEMAP FIRST-LEVEL PAGES SECOND-LEVEL PAGES ADDITIONAL PAGES

FEEL AND TONE The feel and tone of the site should: • avoid looking and feeling too childish • be friendly yet informative • be bold and engaging

COLOUR

COLOUR

TYPOGRAPHY Typeface: Johnston Designer: Edward Johnston Usage: Throughout London Underground system until 1980s Similar typefaces: P22 Underground, Lato

TYPOGRAPHY Heading: Lato Body: Libre Baskerville

LOGO IDEAS

IMAGERY

Style Tile Version 1 Colours SORBET DUCK EGG #f03d4a #c6cfcf Lato Bold 700 rgb(240,61,74) rgb(198,207,207) MIMOSA TULLY #ebb84d #082f3d Lato Normal 400 rgb(235,184,77) rgb(8,47,61) Illustrations Libre Baskerville Normal 400 Buttons DEFAULT HOVER Dividers Feel and tone Patterns Icons Formal Engaging Bold ART E R Crisp U O Direct DECO Q M S A E N

Style Tile Version 2 Colours DUCK EGG MANDARIN #abbabf #ef9046 Lato Bold 700 rgb(171,186,191) rgb(239,144,70) NAVY MAUVE #856c71 #30556b Lato Normal 400 rgb(133,108,113) rgb(48,85,107) Illustrations Libre Baskerville Normal 400 Buttons DEFAULT HOVER Dividers Feel and tone Patterns Icons Inviting Casual Calm ART E Friendly R Informative U O DECO Q M S A E N