DELIGHT Major Project Crit 4 Helen Ng | 05.04.17 TWITTER - - PowerPoint PPT Presentation

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Dec 10, 2022 325 likes •474 views

DELIGHT Major Project Crit 4 Helen Ng | 05.04.17 TWITTER Architecturally : an illustrated guide to help locals and visitors explore Londons diverse landscape of architecture. (122 characters) PROJECT SUMMARY The site aims to:

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DELIGHT

Major Project – Crit 4

Helen Ng | 05.04.17

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Architecturally:

an illustrated guide to help locals and visitors explore London’s diverse landscape

f architecture.

(122 characters)

TWITTER

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PROJECT SUMMARY

The site aims to:

help users learn more about architecture in London
provide an overview of architectural styles that can

be found in the city

encourage users to explore and discover difgerent

buildings in difgerent areas

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HOME HOMEPAGE FIRST-LEVEL PAGES SECOND-LEVEL PAGES ADDITIONAL PAGES BUILDINGS STYLES ARCHITECTURAL STYLE ARCHITECTURE LISTING MAP CONTACT ABOUT SITEMAP FURTHER READING

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FEEL AND TONE

The feel and tone of the site should:

avoid looking and feeling too childish
be friendly yet informative
be bold and engaging

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COLOUR

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COLOUR

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Typeface: Johnston Designer: Edward Johnston Usage: Throughout London Underground system until 1980s Similar typefaces: P22 Underground, Lato

TYPOGRAPHY

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Heading: Lato Body: Libre Baskerville

TYPOGRAPHY

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LOGO IDEAS

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IMAGERY

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ART DECO

Style Tile Version 1

Colours Illustrations Patterns Icons Feel and tone

Engaging Formal Direct

Bold

Crisp

Buttons Dividers

DUCK EGG #c6cfcf rgb(198,207,207) MIMOSA #ebb84d rgb(235,184,77) SORBET #f03d4a rgb(240,61,74) TULLY #082f3d rgb(8,47,61)

R O M A N E S Q U E

DEFAULT HOVER

Lato Normal 400 Lato Bold 700 Libre Baskerville Normal 400

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Colours Illustrations

Style Tile Version 2

Feel and tone

Casual

Calm

Friendly

Informative Inviting

Buttons Dividers Patterns Icons

DUCK EGG

#abbabf rgb(171,186,191)

MAUVE

#856c71 rgb(133,108,113)

NAVY

#30556b rgb(48,85,107)

MANDARIN

#ef9046 rgb(239,144,70)

R O M A N E S Q U E

DEFAULT HOVER

Lato Normal 400 Lato Bold 700 Libre Baskerville Normal 400

ART DECO