Delivering Delight to Mobile App Customers Our Apps. PRESENTATION - PowerPoint PPT Presentation

Delivering Delight to Mobile App Customers

Our Apps….

PRESENTATION NAME GOES HERE 2013 2015 2016/2017 • New features in Adobe Mobile • The Lott Mobile Apps are • Tatts.com Mobile Apps Services are released to launched (Tatts.com App launched; existing Adobe Analytics users becomes ‘the Lott’ App); (Messaging & Acquisition); • Adobe Analytics is implemented at Tatts Group • UBET Mobile Apps are launched The Tatts Group Mobile App Journey

Pillars of Analytics Context Data Success Messaging Acquisition

Know your users! Analytics for mobile apps

Reports to start using Workspace • Cohorts; • Funnel Analysis; • Trend Key Lifecycle metrics; • Trend Key ‘Actions’ Mobile Services • Technology; • Action Paths; • Screen Paths;

Reports to start using Workspace • Cohorts; • Funnel Analysis; • Trend Key Lifecycle metrics; • Trend Key ‘Actions’ Mobile Services • Technology; • Action Paths; • Screen Paths;

Reports to start using Workspace • Cohorts; • Funnel Analysis; • Trend Key Lifecycle metrics; • Trend Key ‘Actions’ Mobile Services • Technology; • Action Paths; • Screen Paths;

Context is key! Scale your Context Data

Key lessons Workspace • Context data is about driving highly relevant engagement • Create consistency in your naming conventions (mirror your website data layer) • Educate and excite your product & development team

Enriching the experience! In-app messaging

Telling customers about new features! 57% uplift in feature usage post campaign period

Making sure customers don’t miss out on the big jackpot!

Keeping customers informed about important changes 30% uplift in CTA to download with native alert format Successfully drove customer migration & uptake of UBET app with little impact on customer attrition

Surprising & delighting our customers

Keeping customers informed… Real time ability to react to environmental & external issues to drive strong customer experience for users

Letting customers know about in-store promotions! Targeting in-store customers checking the results of their ticket via the app to drive promotional messages post action.

Surprising customers with competition entries Targeting specific product context data to trigger post purchase promotional messages and drive incremental revenue.

Where are my downloads coming from? Acquisition tracking

PRESENTATION NAME GOES HERE Acquisition Tracking Create Campaign Measure

PRESENTATION NAME GOES HERE Acquisition Tracking Completing the loop on A/B Tests (Adobe Target)

Key Lessons Adding Value with Mobile Services • Get started! You can add value quickly with out of the box features. • Build strong relationships with your Product & Mobile development teams; • Work hard to educate on the ‘Why’; • Use Analytics Workspace to it’s full potential and share the data!

What’s Next? • Further expand & enrich the context data layer in Mobile Apps; • Enable ‘ MCID ’ Service for Mobile Apps; • Integrate Adobe Target ; • Enable and leverage Location ( Places ) Services; • Push Messaging!