SLIDE 1
Delivering Delight to Mobile App Customers Our Apps. PRESENTATION - - PowerPoint PPT Presentation
Delivering Delight to Mobile App Customers Our Apps. PRESENTATION - - PowerPoint PPT Presentation
Delivering Delight to Mobile App Customers Our Apps. PRESENTATION NAME GOES HERE 2013 2015 2016/2017 New features in Adobe Mobile The Lott Mobile Apps are Tatts.com Mobile Apps Services are released to launched (Tatts.com
SLIDE 2
SLIDE 3
Our Apps….
SLIDE 4
PRESENTATION NAME GOES HERE
The Tatts Group Mobile App Journey
2013 2015 2016/2017
- Tatts.com Mobile Apps
launched;
- Adobe Analytics is
implemented at Tatts Group
- New features in Adobe Mobile
Services are released to existing Adobe Analytics users (Messaging & Acquisition);
- UBET Mobile Apps are
launched
- The Lott Mobile Apps are
launched (Tatts.com App becomes ‘the Lott’ App);
SLIDE 5
Analytics Context Data Messaging Acquisition
Pillars of Success
SLIDE 6
Know your users! Analytics for mobile apps
SLIDE 7
Reports to start using
Workspace
- Cohorts;
- Funnel Analysis;
- Trend Key Lifecycle metrics;
- Trend Key ‘Actions’
Mobile Services
- Technology;
- Action Paths;
- Screen Paths;
SLIDE 8
Reports to start using
Workspace
- Cohorts;
- Funnel Analysis;
- Trend Key Lifecycle metrics;
- Trend Key ‘Actions’
Mobile Services
- Technology;
- Action Paths;
- Screen Paths;
SLIDE 9
Reports to start using
Workspace
- Cohorts;
- Funnel Analysis;
- Trend Key Lifecycle metrics;
- Trend Key ‘Actions’
Mobile Services
- Technology;
- Action Paths;
- Screen Paths;
SLIDE 10
Context is key! Scale your Context Data
SLIDE 11
Key lessons
Workspace
- Context data is about driving highly relevant engagement
- Create consistency in your naming conventions (mirror your website data layer)
- Educate and excite your product & development team
SLIDE 12
Enriching the experience! In-app messaging
SLIDE 13
Telling customers about new features!
57% uplift in feature usage post campaign period
SLIDE 14
Making sure customers don’t miss out on the big jackpot!
SLIDE 15
Keeping customers informed about important changes
30% uplift in CTA to download with native alert format Successfully drove customer migration & uptake of UBET app with little impact
- n customer attrition
SLIDE 16
Surprising & delighting
- ur customers
SLIDE 17
Keeping customers informed…
Real time ability to react to environmental & external issues to drive strong customer experience for users
SLIDE 18
Targeting in-store customers checking the results of their ticket via the app to drive promotional messages post action.
Letting customers know about in-store promotions!
SLIDE 19
Surprising customers with competition entries
Targeting specific product context data to trigger post purchase promotional messages and drive incremental revenue.
SLIDE 20
Where are my downloads coming from? Acquisition tracking
SLIDE 21
PRESENTATION NAME GOES HERE
Acquisition Tracking
Create Campaign Measure
SLIDE 22
PRESENTATION NAME GOES HERE
Acquisition Tracking Completing the loop on A/B Tests (Adobe Target)
SLIDE 23
Key Lessons Adding Value with Mobile Services
- Get started! You can add value quickly with out of the box features.
- Build strong relationships with your Product & Mobile development teams;
- Work hard to educate on the ‘Why’;
- Use Analytics Workspace to it’s full potential and share the data!
SLIDE 24
What’s Next?
- Further expand & enrich the context data layer in Mobile Apps;
- Enable ‘MCID’ Service for Mobile Apps;
- Integrate Adobe Target;
- Enable and leverage Location (Places) Services;
- Push Messaging!