December Outreach Update December 9, 2013 Connect-to-Coverage Tour - - PowerPoint PPT Presentation

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December Outreach Update December 9, 2013 Connect-to-Coverage Tour - - PowerPoint PPT Presentation

December Outreach Update December 9, 2013 Connect-to-Coverage Tour 2 2 Transportation 3 3 Tour Schedule Ft. Morgan (Dec. 5) Pagosa Springs (Dec. 11) Greeley (Dec. 5) Durango (Dec. 11) Ft. Collins (Dec. 6)


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SLIDE 1

December Outreach Update

December 9, 2013

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SLIDE 2

2 2

Connect-to-Coverage Tour

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SLIDE 3

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Transportation

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SLIDE 4

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Tour Schedule

  • Ft. Morgan (Dec. 5)
  • Greeley (Dec. 5)
  • Ft. Collins (Dec. 6)
  • Loveland (Dec. 6)
  • Breckenridge (Dec. 7)
  • Dillon (Dec. 7)
  • Lakewood (Dec. 8)
  • Colorado Springs (Dec. 9)
  • Pueblo (Dec. 10)
  • Pagosa Springs (Dec. 11)
  • Durango (Dec. 11)
  • Montrose (Dec. 12)
  • Grand Junction (Dec. 12)
  • Limon (Dec. 16)
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SLIDE 5

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Partnerships

  • King Soopers
  • Walgreens in Fort Morgan
  • Assistance Sites
  • Carriers
  • Radio and Television Stations
  • KKTV in Colorado Springs
  • 99x radio in Durango
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SLIDE 6

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Highlights: Ft. Morgan

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Highlights: Ft. Collins

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Highlights: Lakewood

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Promotions

  • Press advisories to local media sent prior to each event
  • Tablets and laptops onsite
  • Knit hats, water bottles and sunscreen
  • Drawings for King Soopers gift cards
  • Collateral
  • Social media
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SLIDE 10

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Takeaways So Far

  • Coloradans value face-to-face outreach
  • Many Coloradans don’t know about the marketplace and are

interested in learning more

  • Many questions
  • Seeing the website on the tablet is useful
  • Health Coverage Guides are major asset
  • Information is more valued than promotions
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SLIDE 11

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Other Updates

  • Cyber Monday Promotion
  • Online banner ads
  • Facebook promotion
  • Extend RV campaign?
  • Post campaign awareness survey
  • Young Adult Campaign
  • Jan. – March strategic planning for marketing