December Outreach Update December 9, 2013 Connect-to-Coverage Tour - - PowerPoint PPT Presentation

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Aug 14, 2022 184 likes •306 views

December Outreach Update December 9, 2013 Connect-to-Coverage Tour 2 2 Transportation 3 3 Tour Schedule Ft. Morgan (Dec. 5) Pagosa Springs (Dec. 11) Greeley (Dec. 5) Durango (Dec. 11) Ft. Collins (Dec. 6)

SLIDE 1

December Outreach Update

December 9, 2013

SLIDE 2

2 2

Connect-to-Coverage Tour

SLIDE 3

3 3

Transportation

SLIDE 4

4 4

Tour Schedule

Ft. Morgan (Dec. 5)
Greeley (Dec. 5)
Ft. Collins (Dec. 6)
Loveland (Dec. 6)
Breckenridge (Dec. 7)
Dillon (Dec. 7)
Lakewood (Dec. 8)
Colorado Springs (Dec. 9)
Pueblo (Dec. 10)
Pagosa Springs (Dec. 11)
Durango (Dec. 11)
Montrose (Dec. 12)
Grand Junction (Dec. 12)
Limon (Dec. 16)

SLIDE 5

5 5

Partnerships

King Soopers
Walgreens in Fort Morgan
Assistance Sites
Carriers
Radio and Television Stations
KKTV in Colorado Springs
99x radio in Durango

SLIDE 6

6 6

Highlights: Ft. Morgan

SLIDE 7

7 7

Highlights: Ft. Collins

SLIDE 8

8 8

Highlights: Lakewood

SLIDE 9

9 9

Promotions

Press advisories to local media sent prior to each event
Tablets and laptops onsite
Knit hats, water bottles and sunscreen
Drawings for King Soopers gift cards
Collateral
Social media

SLIDE 10

10 10

Takeaways So Far

Coloradans value face-to-face outreach
Many Coloradans don’t know about the marketplace and are

interested in learning more

Many questions
Seeing the website on the tablet is useful
Health Coverage Guides are major asset
Information is more valued than promotions

SLIDE 11

11 11

Other Updates

Cyber Monday Promotion
Online banner ads
Facebook promotion
Extend RV campaign?
Post campaign awareness survey
Young Adult Campaign
Jan. – March strategic planning for marketing