Data: The (Not-So-Secret) Weapon for Mobile Success Suhail Doshi - PowerPoint PPT Presentation

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Data: The (Not-So-Secret) Weapon for Mobile Success Suhail Doshi co-founder & CEO, Mixpanel Aliisa Rosenthal growth manager, Mixpanel Sept 26, 2013 Tuesday, November 12, 2013 Big data, small data... its just data. Nov 5, 2013

Data: The (Not-So-Secret) Weapon for Mobile Success Suhail Doshi co-founder & CEO, Mixpanel Aliisa Rosenthal growth manager, Mixpanel Sept 26, 2013 Tuesday, November 12, 2013
Big data, small data... it’s just data. Nov 5, 2013 Tuesday, November 12, 2013
Tuesday, November 12, 2013
Tuesday, November 12, 2013
Tuesday, November 12, 2013
More than 1,600 businesses use Mixpanel to analyze 17+ billion actions every month to understand how their combined 225 million customers use their products. Nov 5, 2013 Tuesday, November 12, 2013
It’s not the data, it’s the question. Nov 5, 2013 Tuesday, November 12, 2013
Question Games: Why do people stop playing my game after level 7? Social: How do my app’s users invite their friends? Commerce: Which one of your ad campaign gives us the most active users? Nov 5, 2013 Tuesday, November 12, 2013
Analysis It should not take a data scientist. Nov 5, 2013 Tuesday, November 12, 2013
Three most common mistakes: 01/ Try to track everything Nov 5, 2013 Tuesday, November 12, 2013
Three most common mistakes: 02/ Silo data between platforms Nov 5, 2013 Tuesday, November 12, 2013
Three most common mistakes: 03/ Focus on the wrong thing Session vs Lifecycle Time spent vs actions taken Nov 5, 2013 Tuesday, November 12, 2013
Three best practices 01/ Reduce friction in activation 02/ Know what drives retention 03/ Find your OKM Nov 5, 2013 Tuesday, November 12, 2013
Three best practices: 01/ Reduce friction in activation Nov 5, 2013 Tuesday, November 12, 2013
Three best practices: 02/ Know what drives retention Nov 5, 2013 Tuesday, November 12, 2013
Three best practices: 03/ Find your OKM Nov 5, 2013 Tuesday, November 12, 2013
Thank You Suhail Doshi: suhail@mixpanel.com Aliisa Rosenthal: arosenthal@mixpanel.com Nov 5, 2013 Tuesday, November 12, 2013

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