And they lived happily ever after. The tale between market and - - PowerPoint PPT Presentation

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and they lived happily ever after
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And they lived happily ever after. The tale between market and - - PowerPoint PPT Presentation

Dec 10, 2022 252 likes •416 views

And they lived happily ever after. The tale between market and user research. Once upon a time Market Market research came about in the 1920s. research Daniel Starch developed a theory ruled the that advertising had to

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SLIDE 1

… And they lived 
 happily 
 ever after.

The tale between market and user research.

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SLIDE 2

Once upon a time…

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SLIDE 3

Market research 
 ruled the world.

Market research came about 
 in the 1920s. Daniel Starch developed a theory that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in

  • rder to be considered effective.
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SLIDE 4

Let’s work together in doing research!

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SLIDE 5

Market and User Personas

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SLIDE 6

Sometimes you 
 feel like the enemy.

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SLIDE 7

market research vs. user research

  • how open to an idea, product, or

service people are

  • market research helps define a

marketing strategy

  • It’s a decision based on who the

company wants to target

  • how will people use this product or service
  • what are their needs, goals, and behaviors

around this service

  • Design research helps us in designing and

building a product or service that is intuitive and useful for the people using it

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SLIDE 8

Combined 
 Personas

  • 1 guide post
  • Great for onboardings
  • But market demographics

change quicker than behavioral personas

Separated 
 Personas Vs.

  • Hard to keep track of

segmentation vs. personas

  • Market segmentation is

easier to track through journey vs. 
 user personas

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SLIDE 9

MAPPING OUT RESEARCH

Point of ‘Conversion’ Ah-Hah! Moment 1st interaction with the brand

Market Research User Research Brand Research Exploratory 
 User Research

Customer Touchpoints

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As soon as your 
 potential customers engage 
 with your brand, 
 the conversation changes, 
 because now 
 your customers know you.

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SLIDE 11

My 
 3 
 Lessons 
 Learned

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SLIDE 12

1. Research is a conversation sometimes a dance

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SLIDE 13

2. Draw/map 


  • ut your

research

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3. It helps to 
 define your 
 ‘aha’ moment

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SLIDE 15

… And they lived 
 happily 
 ever after.

Thank you!