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DATA SCIENCE AT SCALE
Mar arketin ing op
- ptimization for media
ia plan lannin ing
DATA SCIENCE
“Data Storytelling” in the entertainment industry
USERS OBJECTIVES DATA
DATA SCIENCE AT SCALE Mar arketin ing op optimization for media - - PowerPoint PPT Presentation
DATA SCIENCE AT SCALE Mar arketin ing op optimization for media - - PowerPoint PPT Presentation
DATA SCIENCE AT SCALE Mar arketin ing op optimization for media ia plan lannin ing Data Storytelling in the entertainment industry OBJECTIVES USERS DATA SCIENCE DATA Data Storytelling in the entertainment industry: Challe
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- People
le need to be more proactiv ive based on market changes
- Th
There is is a need for r more in inform rmed decis isio ion makin ing
- Data Sc
Scie ience is is only ly in in the hands of a se sele lect few How do we sc scale le data sc scien ience across th the company in in order to be more proactiv ive, and better in inform rmed?
“Data Storytelling” in the entertainment industry: Challe llenges
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We created an on
- n-demand,
, self-serv rvice pla latform for advanced analytics to: Reach th the ri right audience at t th the ri right ti time.
ADV DVAN ANCED CED ANALYTICS TICS FAST T RESPONS PONSE E INTER TERACT CTIV IVE E DATA A VISUA SUALIZ LIZATIO TION
“Data Storytelling” in the entertainment industry: Solu lution
SLIDE 5
Li Live demo
ADV DVAN ANCED CED ANALYTICS TICS FAST T RESPONS PONSE E INTER TERACT CTIV IVE E DATA A VISUA SUALIZ LIZATIO TION
Reachin ing the rig ight audie ience at the rig ight tim ime
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Reachin ing the rig ight audie ience at the rig ight tim ime: Affinity Maps
Who is s our
- ur Audie
ience?
- Audie
ience seg segmentation
- Vi
Viewing affin inities
- Cr
Cross
- ss-brand consumption
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Reachin ing the rig ight audie ience at the rig ight tim ime: Pathways
Where ar are e vi viewers com
- min
ing fr from
- m an
and goin
- ing to
to?
- Promo pla
placement
- Sc
Schedulin ing op
- pti
timization
- Lea
Lead-in lea ead-out
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Reachin ing the rig ight audie ience at the rig ight tim ime: min inute b by min inute
What ha happens at an any gi given min inute?
- Fl
Flow an analy lytics
- Pin
Pin-pointing the vi viewing effects of
- f spe
specific events
- Com
Competitiv ive landscape at t a a gr granular level
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What content ar archetypes doe does my y au audience watch?
- Ide
Identify fyin ing whit ite spa spaces s for
- r
pr programmin ing op
- pportunities
- Cr
Cross
- ss br
brand affinit ities
Reachin ing the rig ight audie ience at the rig ight tim ime: wheel of affinit ity
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