DART / UBER Transit Venture Nevin Grinnell AGENDA Situation Idea - - PowerPoint PPT Presentation

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DART / UBER Transit Venture Nevin Grinnell AGENDA Situation Idea - - PowerPoint PPT Presentation

Apr 18, 2023 120 likes •278 views

DART / UBER Transit Venture Nevin Grinnell AGENDA Situation Idea Objective St. Patricks Day CMAs Future State/Next Steps 1 Dallas Area Rapid Transit 90 Miles of Light Rail Annual Ridership: 29.5 Million 35

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DART / UBER Transit Venture

Nevin Grinnell

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AGENDA

  • Situation
  • Idea
  • Objective
  • St. Patrick’s Day
  • CMA’s
  • Future State/Next Steps

1

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2

90 Miles of Light Rail

Annual Ridership: 29.5 Million

35 Miles of Commuter Rail

Annual Ridership: 2.1 Million

Bus – Paratransit

  • Vanpool

Annual Ridership: 38 Million

Dallas Area Rapid Transit

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Situation

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  • Key Consumer Insight

– More people would ride public transportation if it took them exactly to where they needed to go

  • Customers still need to traverse the “Last Mile” to and

from their home, job, etc.

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Vision

4

  • Identify multiple ways to shore up the “Last Mile”

– Provide options to customers driven by need-state and/or lifestyle – One App for customers map out their travel – One payment solution to keep it simple

  • Event

Focused

  • Marketing

Focused

Awareness and Education

  • App

Inclusion

Partial Integration

  • Map

Integration

  • Payment

Integration

Full Integration

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Idea

  • DART venture with UBER

– Promote the ability to access bus/train stops to begin or complete trips

  • Establish logistics that make it simple
  • Provide a cost efficient means to travel within the region
  • Shore up first and last mile

5

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Awareness and Education

  • Messaging/marketing events that made sense

–St. Patrick’s Day to promote riding DART and UBER –Safe door-to-door transportation –Print, Online, Radio, Facebook, Twitter

6

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Partial App Integration

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  • Included UBER in our Events and Offers page

– Delivers link to UBER app

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Integration Phase 2

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  • Connect 2 Car button in our travel tools section

– Connect 2 Car opens page up for multiple ride share options

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Integration Phase 2

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  • Promoting the venture through Events and Offers will reach

150,000 of our regular users

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Results To Date

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200 400 600 800 1000 1200 1400 1600 1800 2000

10/7 10/14 10/21 10/28 11/4 11/11

1113 1382 1599 1712 1824 1992 95 177 253 62 144 220 UBER Lyft Zip Car

Start date for Uber 4/13/2015. Car Connection available in GoPass 9/9/2015. Lyft and ZipCar added 9/23/2015

User Link Navigation from GoPass App to Car Share App

1000 2000 3000 4000 5000 6000 7000 8000 9000 10/7 10/14 10/21 10/28 11/4 11/11

2141 2200 2215 3524 3814 3826 673 2077 2106 3409 4482 5288 6308 7269 8452

Uber Lyft Car Connection

GoPass “Offers” Screen Views for Uber, Lyft and Car Connection

Interaction through the app continues to increase!

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Results To Date

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  • HUGE amount of awareness generated!!
  • 92M Print and Online Impressions
  • Over 1.2M Broadcast Impressions
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Next Steps/Opportunities – Full Integration

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  • Further discussions for other

transportation options

  • Engage other transportation
  • ptions
  • Payment Integration
  • Mapping Integration
  • Additional Services:
  • On-Call
  • Late Night Service
  • Para-transit
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