Uber & MADD Franchesca Cassanese Victoria Walker Natalia - PowerPoint PPT Presentation

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Uber & MADD Franchesca Cassanese Victoria Walker Natalia Colon Lee Andrews Uber & MADD Every 51 Minutes Alcohol-impaired crashes claim a life. Uber & MADD NHTSA statistics 43% traffic-related fatalities 2012 Super Bowl weekend

Uber & MADD Franchesca Cassanese Victoria Walker Natalia Colon Lee Andrews
Uber & MADD Every 51 Minutes Alcohol-impaired crashes claim a life.
Uber & MADD NHTSA statistics 43% traffic-related fatalities 2012 Super Bowl weekend were caused by drunk drivers.
Uber & MADD 43%
Uber & MADD http://wishtv.com/2015/01/30/police-warn-drivers-to- stay-sober-on-super-bowl-weekend/
Strategy • • •
Tactics • - • • • • •
Uber
Uber
Uber
MADD ● Mothers Against Drunk Driving ● Their mission
MADD ● Campaign to Eliminate Drunk Drivers
MADD ● Uber & MADD
References http://www.prweek.com/article/1331503/uber-madd-team-encourage-ride-sharing-super-bowl-sunday http://blog.uber.com/uber-madd http://www.madd.org/ http://blog.uber.com/big-game-recap

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