Uber & MADD Franchesca Cassanese Victoria Walker Natalia - - PowerPoint PPT Presentation

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Sep 28, 2022 409 likes •580 views

Uber & MADD Franchesca Cassanese Victoria Walker Natalia Colon Lee Andrews Uber & MADD Every 51 Minutes Alcohol-impaired crashes claim a life. Uber & MADD NHTSA statistics 43% traffic-related fatalities 2012 Super Bowl weekend

SLIDE 1

Uber

MADD

Franchesca Cassanese Victoria Walker Natalia Colon Lee Andrews

SLIDE 2

Uber & MADD

Every 51 Minutes Alcohol-impaired crashes claim a life.

SLIDE 3

Uber & MADD

NHTSA statistics

43%

traffic-related fatalities 2012 Super Bowl weekend were caused by drunk drivers.

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Uber & MADD

43%

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Uber & MADD

http://wishtv.com/2015/01/30/police-warn-drivers-to- stay-sober-on-super-bowl-weekend/

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Strategy

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Tactics

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Uber

SLIDE 9

Uber

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Uber

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SLIDE 12

MADD

Mothers Against Drunk Driving
Their mission

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MADD

Campaign to Eliminate Drunk Drivers

SLIDE 14

MADD

Uber & MADD

SLIDE 15

References

http://www.prweek.com/article/1331503/uber-madd-team-encourage-ride-sharing-super-bowl-sunday http://blog.uber.com/uber-madd http://www.madd.org/ http://blog.uber.com/big-game-recap