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Dan Paull Chief Executive PSMA Australia Limited Did you say - PowerPoint PPT Presentation

Presented by: Dan Paull Dan Paull Chief Executive PSMA Australia Limited Did you say Austria? No.Australia! No.Australia! Challenges that Shape NSDI Australias Size Land Area and Population Land Area and Population Source:


  1. Presented by: Dan Paull Dan Paull Chief Executive PSMA Australia Limited

  2. Did you say Austria? No….Australia! No….Australia!

  3. Challenges that Shape NSDI

  4. Australia’s Size Land Area and Population Land Area and Population Source: Geoscience Australia http://www.ga.gov.au/ and World Fact Book https://www.cia.gov/library/publications/the - world - factbook/

  5. Australia’s Federation And the roles of States and Commonwealth And the roles of States and Commonwealth MAPPING and LAND ADMINISTRATION

  6. Overcoming Australia’s Challenges An Inefficient Model for National Spatial Data Delivery An Inefficient Model for National Spatial Data Delivery Data Custodians Solution Providers

  7. Overcoming Australia’s Challenges An Inefficient Model for National Spatial Data Delivery An Inefficient Model for National Spatial Data Delivery More resources for collection & More resources for innovation maintenance Data Custodians Solution Providers This model provides an extremely powerful mechanism for coordination and assembly of fundamental national datasets The model focuses on the The model focuses on the removal of duplication through the establishment and management of a strong relationships network. relationships network. The model is sustainable as it delivers the value required by the market and the need for revenue ensures this focus

  8. PSMA Australia’s Business Model A Collaborative & Commercial National Solution A Collaborative & Commercial National Solution Data Custodians (Supply) Solution Providers (Demand) Collect Standardise Integrate Extract Deliver

  9. Our Data Products National asset of comprehensive, quality and comprehensive, quality and accessible spatial knowledge, derived from government data sources government data sources

  10. Fundamental Importance of Geocoded Address Geocoded Address Business Location Information Information Information Information It is the Key to Geospatial Enabling Business Information

  11. Address Complexity • Address is derived from human language – Influenced by human psychology • reasoning, intuition and perception • context specific • Place is important in human cognition and • Place is important in human cognition and communication – Consequently, a high priority for human computer interaction – Forces consideration of conceptual modelling.

  12. Address Complexity • Address is a dynamic concept – Rate of change is very high as there are many components that make up an address components that make up an address • Address is not easily discoverable – Complex sites lead to confusion and – Complex sites lead to confusion and inconsistency – Leads to individuals ‘constructing’ address with – Leads to individuals ‘constructing’ address with the knowledge that is available – Creates ‘alternate’ and ‘alias’ addresses that are used but not official or not accurate are used but not official or not accurate

  13. G-NAF • • PSMA Australia PSMA Australia – Joint initiative of all governments, operating since 1992 – National infrastructure to deliver a single point of truth – National infrastructure to deliver a single point of truth and reduce inefficiencies • G-NAF – Geocoded National Address File – Geocoded National Address File – Broad Participation • All land administration agencies (6 States & 2 territories) • Australian Electoral Commission (Electoral Roll) • Australian Electoral Commission (Electoral Roll) • Australia Post – 13 million geocoded addresses – Quarterly updates – Quarterly updates – Dedicated to providing an authoritative national reference

  14. G-NAF Composition • Address coverage is closely aligned with closely aligned with State / Territory core business (90% of Total) requirements requirements • Highly regarded 12% custodians 11% 11% 4 % 4% consistently consistently contain about 63% 80% of all 10% 5% Australian Australian addresses addresses Australia Post 4% Electoral Commission (88% of Total) (76% of Total) • Greatest result achieved achieved through aggregation

  15. Improving G-NAF: Accuracy Accuracy • Feedback and issue investigation – Improvements in source data – Use of rules by PSMA Australia • Improvements – Reducing address duplication – Reducing address duplication – Geocode improvement – Expanding address types – Expanding address types • Features of Interest dataset

  16. G-NAF Live • Demand for more accuracy and greater frequency is growing with market maturity • Traditional data delivery cannot keep pace with • Traditional data delivery cannot keep pace with greater rates of maintenance. • A web-service based approach is the only path • A web-service based approach is the only path • PSMA has established highly flexible work- flows and web-service delivery options. • Address updates are now available as often as updates are provided by custodians, in some cases every 24 hours. cases every 24 hours.

  17. Live and Bi-directional Client Consumer Organisations Consumer Organisations Client Client • G- NAF Live as a web service Custodian Address Data Custodians • Latest available information • ‘Notifications’ back to the address custodian. • Custodian amendments • Custodian amendments available in G - NAF Live Custodian Client G- NAF ‘Live’ Client Client Efficiency Accuracy Accuracy Greater Greater Client Currency C onsistency

  18. Conclusion • High Quality Geocoded Address remains an • High Quality Geocoded Address remains an important information asset for any digital economy. • Its complexity continues to challenge maintenance especially in the Australian context. • PSMA Australia has made significant progress with • PSMA Australia has made significant progress with G-NAF now widely recognised as the preferred reference dataset in Australia. • Continuous maintenance is required to satisfy • Continuous maintenance is required to satisfy many applications and this is now being delivered via G-NAF Live web-services. • Consumer feedback with play a growing role in the • Consumer feedback with play a growing role in the maintenance cycle and contribute to higher quality.

  19. Answers Questions For more information… Dan Paull Dan Paull Full details relating to this Full details relating to this Chief Executive Officer presentation are included in a separate paper which is available for distribution. Or Contact PSMA Australia By phone: + 61 2 620 9000 + 61 2 620 9000 By e - mail: enquiries@psma.com.au Or visit our web resources at: Or visit our web resources at: www.psma.com.au

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