WELCOME TO THE TRAINING D.A.M. Data Append Mastery LIVE JEFF COGA TRAINING
“If You’re NOT Embarrassed By Your First Attempt You’re Taking Too Long To Execute It” JEFF COGA
STAGE 1 STAGE 2 STAGE 3 PAIN Ready Fire Ready Fire Aim Aim Ready Fire Aim Analyze Append Market Analyze Analyze Append Market Append Market TIME
What You’ll Learn: What Data To Append (w/ Homework) • We’ll cover the overview of the campaign (what we • did and how we did it). Why we decided to do this campaign • We’ll cover some of our scripts, hooks, and live call. •
What Data To Append (Real Estate)
What You’re Going To Learn How a Simple Google Search Can Help You Locate • The Best RAW Data Sources To Append Your Data How to Use a Simple Exercise to Figure Out What Data • To Append By the end of this training you should be ready to start • appending data.
How a Simple Google Search Can Help You Locate The Best RAW Data Sources To Append Your Data Insert into Google… ______________ Mailing List • The “Blank” is that thing (you might have to modify) • Look at the search results • You MIGHT have to do a little deeper research afterwards • Contact the vendors • Negotiate the best prices • Prices can range from 1 cent a record to $1 a record • depending on “how hard it is” to get the data.
Who, What, Problem Where, How, Why
Who, What, Problem Where, How, Why
Who, What, Problem Where, How, Why
What Data To Append Real Estate: I Personally Like Going After Distress Sellers (Phase 3 and Phase 4)
What Data To Append For Real Estate Agents: You can add these…
What Data To Append For Real Estate Loan Officers: You can add these…
Advance Data Manipulation
How a Simple Google Search Can Help You Locate The Best RAW Data Sources To Append Your Data Insert into Google… ______________ Mailing List • The “Blank” is that thing (you might have to modify) • Look at the search results • You MIGHT have to do a little deeper research afterwards • Contact the vendors • Negotiate the best prices • Prices can range from 1 cent a record to $1 a record • depending on “how hard it is” to get the data.
Search: filetype:pdf “THAT THING” + City
What is Data Appending? ADD MISSING LEAD(s) DATA DATA (Appended Data) (ADDRESS/PHONE/EMAIL)
Recap of This Training How a Simple Google Search Can Help You Locate • The Best RAW Data Sources To Append Your Data How to Use a Simple Exercise to Figure Out What Data • To Append By the end of this training you should be ready to start • appending data.
CASE STUDY: My Financial Circumstances Is Kinda Complicated (And the Step-By-Step Campaign)
What is Data Appending? ADD MISSING LEAD(s) DATA DATA (Appended Data) (ADDRESS/PHONE/EMAIL) For business owners it simply means… "Give me the DAMN cell phone numbers or email addresses of the persons I can sell my product/service“ ☺
Overview FOLLOW UP MARKETING DATA (DBC+EMAIL+SOCIAL (DBC+EMAIL) MEDIA) “With Data Appending You No Longer Have a Lead Generation Problem…You Have A Conversion and Follow Up Problem” -Jeff Coga-
Setting Up Your First Campaign FOLLOW UP MARKETING DATA (DBC+EMAIL+SOCIAL (DBC+EMAIL) MEDIA)
Not All Leads Are Created Equal “I Can Handle “I’m Searching “I Need You To Come “What Problem? My Own Problem” For Answers” Save Me NOW!” PHASE 4 PHASE 1 PHASE 2 PHASE 3 INTEREST LEVEL OF LEADS NEEDING YOU MIGHT WANT TO I’M READY TO DO BUSINESS LATER BUSINESS TODAY Which One Would You Pick?
Setting Up Your First Campaign FOLLOW UP MARKETING DATA (DBC+EMAIL+SOCIAL (DBC+EMAIL) MEDIA)
Setting Up Your First Campaign FOLLOW UP MARKETING DATA (DBC+EMAIL+SOCIAL (DBC+EMAIL) MEDIA) We appended Bankruptcy WITH Real Estate www.realsupermarket.com
Setting Up Your First Campaign FOLLOW UP MARKETING DATA (DBC+EMAIL+SOCIAL (DBC+EMAIL) MEDIA) We ran the Direct Bypass Communication Marketing Campaign Using Slybroadcast.com. DBC Message: “Hey this is ________, I was following up with you on your property and wanted to see if you’re still interested in selling. If you are I can get you an all fair, all cash offer. If you’re interested please call or text me at xxx -xxx- xxx”
Setting Up Your First Campaign FOLLOW UP MARKETING DATA (DBC+EMAIL+SOCIAL (DBC+EMAIL) MEDIA) CALL CENTER TAKE THE LET IT GO TO OR CALL VOICEMAIL DEDICATED AGENT
Setting Up Your First Campaign FOLLOW UP MARKETING DATA (DBC+EMAIL+SOCIAL (DBC+EMAIL) MEDIA) WAITED FOR DROP VM CALL
LIVE CALL CASE STUDY LET’S LISTEN TO THE CALL
Not All Leads Are Created Equal “I Can Handle “I’m Searching “I Need You To Come “What Problem? My Own Problem” For Answers” Save Me NOW!” PHASE 4 PHASE 1 PHASE 2 PHASE 3 INTEREST LEVEL OF LEADS NEEDING YOU MIGHT WANT TO I’M READY TO DO BUSINESS LATER BUSINESS TODAY Which One Would You Pick?
Not All Data To Leads Are Created Equal “I Can Handle “I’m Searching “I Need You To Come “What Problem? My Own Problem” For Answers” Save Me NOW!” PHASE 4 PHASE 1 PHASE 2 PHASE 3 INTEREST LEVEL OF LEADS NEEDING YOU MIGHT WANT TO I’M READY TO DO BUSINESS LATER BUSINESS TODAY PHASE 1/2 LEADS ARE “LATER BUSINESS”
“I Need You To Come Save Me NOW!” “I’m Searching For Answers” PHASE 4 PHASE 3 LEVEL OF COMPETITION PHASE 2 “What Problem? PHASE 1 “I Can Handle My Own Problem” COST OF DATA APPENDING INTEREST LEVEL OF LEADS NEEDING YOU
HOW DO YOU GET THE BEST DATA Q&A If you have a mic, let’s talk! ☺
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