WELCOME TO THE TRAINING D.A.M. Data Append Mastery LIVE JEFF COGA TRAINING
What You’ll Learn Today: Why Data Appending Can Be Used For Good or Evil • What is Data Appending • Terminology of Data Appending • Who Uses Data Appending • Hierarchy of Data Append Companies • When to Append Data and When Not To • Best Practices of Data Appending •
CAN I SHARE THREE QUICK STORIES, IS THAT OK?
Why Data Appending Can Be Used For Good And Evil
DISCLAIMER: What’ You’re About To Learn Today Will Change The Way You Run Your Business FOREVER!
How I Discovered Data Appending And What It Did For My Business LIVE JEFF COGA TRAINING
First Discovered Data Appending
What Department of Education And The Collection Agencies Was Doing SEND TO ADD Student DATA CALL THE MISSING Loan APPEND BORROWER DATA Default COMPANY (PHONE/EMAIL)
How Can I Use This In My Real Estate Business? SEND TO ADD CALL THE Data of DATA MISSING OWNER Foreclosures APPEND DATA COMPANY (PHONE/EMAIL)
When I Realized I Can Get ANYONE’s Cell Phone and Emails Address I… Appended data on returned mail • Appended data of journalist/radio host so I can get on • radio stations or get articles written. Appended data of “accredited investors” to run • retargeting ads to raise money for my business. Appended data for casting directors to run ads for my • friends who are getting auditions for blockbuster movies/shows. Appended data of ‘farm area’ of specific locations. • Appended data of wild fires, hurricanes, and natural • disasters. Appended data on ‘specialty real estate lists’ •
What Some of My Clients Have Used Data Appending For… Appended data of data directories for ‘specific’ • occupations (think nurses, firefighter, police, doctors, teachers etc). Appended data of most active members on • www.nextdoor.com. Appended data on local influencers to do media buys • and sell media Appended data on apartment buildings • Appended data on homeowners insurance. •
What is Data Appending? LIVE JEFF COGA TRAINING
What is Data Appending? Data appending is simply the process of adding • (append) missing information. This is something Fortune 500 companies have been • using for many years. One of the most cost effective way to grow your • business IF you understand it’s power and utility.
What is Data Appending? ADD MISSING LEAD(s) DATA DATA (Appended Data) (ADDRESS/PHONE/EMAIL)
What is Data Appending? ADD MISSING LEAD(s) DATA DATA (Appended Data) (ADDRESS/PHONE/EMAIL) Data appending is simply the process of adding • (append) missing information. For the purpose of “business owners” we simply want a • valid phone, email and/or both.
Example of Data Appending
Example of Data Appending Multiple Phone Numbers
Terminology of Data Appending LIVE JEFF COGA TRAINING
Terminology of Data Appending Just like the term “Internet”…we have different • ‘slangs/terms’ that are used. Different industry calls this differently. • Goal : For you to understand “What these terms REALLY • mean and how it applies to YOU”.
Terminology of Data Appending Data Augmentation • Skip Tracing • Reverse _________ • Reverse Domain • Reverse IP • Reverse Address • Reverse Phone • Skip Locate • Data Recovery • Fugitive Debtor Recovery • “Give me a REAL cell phone or email ☺ ”
Who Uses Data Appending LIVE JEFF COGA TRAINING
Fortune 500 Companies ADD DATA APPENDED MARKET TO MISSING OF CURRENT DATA THE BUYERS DATA BUYERS (ADDRESS/PHONE/EMAIL)
Fortune 500 Companies ADD APPENDED MARKET TO PAST MISSING DATA THE BUYERS CLIENTS DATA (ADDRESS/PHONE/EMAIL)
Fortune 500 Companies ADD APPENDED MARKET TO MISSING OLD LEADS DATA THE BUYERS DATA (ADDRESS/PHONE/EMAIL)
Bail bondsmen ADD APPENDED BRING THEM PERSON ON MISSING DATA IN BAIL DATA (ADDRESS/PHONE/EMAIL)
Repo Man ADD DEFAULTED APPENDED MISSING REPO CAR CAR NOTE DATA DATA (ADDRESS/PHONE/EMAIL)
Entrepreneurs ADD APPENDED SELL THEM MISSING DATA DATA SOMETHING DATA (ADDRESS/PHONE/EMAIL)
Who Uses Data Appending Fortune 500 Companies • Government (CIA, FBI, IRS, Department of Education, etc) • Debt Collectors • Private Detective • Repossession Agent • Lawyers • Police • Journalist • Bail Bondsman • Process Server • Stalker • Savvy Entrepreneur (like you) •
Hierarchy of Data Append Companies LIVE JEFF COGA TRAINING
TYPES OF DATA APPEND COMPANY • 3-Types of Data Append Company • All three has pro’s and con’s • The ultimate goal SHOULD NOT be ‘cost’ but more ‘is the phone numbers’ REAL.
Tier 1: ONLY credit agencies like Experian, Equifax, Transunion. - Pro : THE BEST data and up to date records. Tier 1 - Con : VERY hard to get ‘batch services’ or able to append data at scale: Cost can range from $1 to $2.50 Per Record* Tier 2 Setting up an account you’ll be required to have an office, background check, physical inspection, and accounts with them I’ve been told that is harder to get. Tier 3 DOES NOT WANT TO GIVE ACCOUNTS FOR ‘MARKETING’. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION. BEST DATA: WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN DATA AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM *Disclaimer: I pay 35 cents a record www.joinonlinetraining.com/append
Tier 1: ONLY credit agencies like Experian, Equifax, Transunion. - Pro : THE BEST data and up to date records. Tier 1 - Con : VERY hard to get ‘batch services’ or able to append data at scale: Cost can range from $1 to $2.50 Per Record* Tier 2 Setting up an account you’ll be required to have an office, background check, physical inspection, and accounts with them I’ve been told that is harder to get. Tier 3 DOES NOT WANT TO GIVE ACCOUNTS FOR ‘MARKETING’. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION. GET THESE ACCOUNT IF BEST DATA: WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN DATA AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM YOU CAN! *Disclaimer: I pay 35 cents a record www.joinonlinetraining.com/append
Tier 2: ONLY SPECIALIZES ON THIS, LIST BROKERS, SPECIALIZED MARKETING AGENCIES. - Pro : Easier to access data, cost is cheaper, and most Tier 1 have ‘batch services’. Tier 2 - Con : VERY hard to find a legitimate source and a company that keeps pricing Tier 3 ‘the same’. Most goes up in time as the company expands. Cost can range from $0.50 to $1 www.lexisnexis.com / www.accurint.com Per Record. www.joinonlinetraining.com/append
Tier 2: ONLY SPECIALIZES ON THIS, LIST BROKERS, SPECIALIZED MARKETING AGENCIES. REMEMBER THIS: Tier 2 Tier 1 companies “arbitrages” data from Tier 1 companies to sell it consumers. Tier 2 Tier 3 I.e.. If Tier 1 sells data at 35 cents a record via API push… they are selling the data at $1 making 65 cents a record. www.lexisnexis.com / www.accurint.com www.joinonlinetraining.com/append
Tier 3: REALLY EASY to find but phone numbers suck! - Pro : Cost is the ‘cheapest’ and most data provider are pulling data from these vendors. Tier 1 - Con : Phone number sucks! Tier 2 Cost can range from $0.01 cents to $0.40 a record. Tier 3 Setting up an account is easy and phone numbers are garbage and most companies sell this as a holy grail! Examples are publicrecords.com, Intelius.com, I DO NOT RECOMMEND THIS! WhitePages.com, Argali.com, spokeo.com, peoplefinder.com, publicdata.com LAND LINE VS CELL PHONE LINE www.joinonlinetraining.com/append
Personally I Will ONLY Work With Tier #1 and Tier #2 companies ONLY! Tier 1 Tlo.com • www.lexisnexis.com • Tier 2 www.accurint.com More info at: • www.joinonlinetraining.com/append Tier 3 www.joinonlinetraining.com/append
When to Append Data and When Not To LIVE JEFF COGA TRAINING
What is Data Appending? ADD APPENDED MISSING DATA DATA DATA (ADDRESS/PHONE/EMAIL)
If You Want To Catch A Fish How Would You Do It? DATA A OR B
For Real Estate ADD APPENDED MISSING EXPIREDS DATA DATA (ADDRESS/PHONE/EMAIL)
Where Are You Fishing? EXPIREDS A OR B
For Real Estate ADD APPENDED MISSING FSBO DATA DATA (ADDRESS/PHONE/EMAIL)
Where Are You Fishing? FSBO A OR B
For Buyers and Loans ADD CUSTOM APPENDED MISSING DATA DATA DATA (ADDRESS/PHONE/EMAIL) Apartment Building • Rent is $2,000 per month • Total Units 25 • Address only changes based on “Unit” •
For Motivated Sellers ADD CUSTOM APPENDED MISSING DATA DATA DATA (ADDRESS/PHONE/EMAIL) Probate • Full Authority (or it can be Limited) • Going after the executor and all the heirs • Side note: For limited: I like overleveraged • (Probate Short Sale)
For Motivated Sellers ADD CUSTOM APPENDED MISSING DATA DATA DATA (ADDRESS/PHONE/EMAIL) Abatement Order List / Property Violation • Personal Name (No LLC or Trust) •
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