D.A.M. Data Append Mastery LIVE JEFF COGA TRAINING What Youll - - PowerPoint PPT Presentation

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D.A.M. Data Append Mastery LIVE JEFF COGA TRAINING What Youll - - PowerPoint PPT Presentation

Jan 15, 2023 280 likes •934 views

WELCOME TO THE TRAINING D.A.M. Data Append Mastery LIVE JEFF COGA TRAINING What Youll Learn Today: Why Data Appending Can Be Used For Good or Evil What is Data Appending Terminology of Data Appending Who Uses Data Appending

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Data Append Mastery

WELCOME TO THE TRAINING

LIVE JEFF COGA TRAINING

D.A.M.

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What You’ll Learn Today:

  • Why Data Appending Can Be Used For Good or Evil
  • What is Data Appending
  • Terminology of Data Appending
  • Who Uses Data Appending
  • Hierarchy of Data Append Companies
  • When to Append Data and When Not To
  • Best Practices of Data Appending
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CAN I SHARE THREE QUICK STORIES, IS THAT OK?

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Why Data Appending Can Be Used For Good And Evil

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DISCLAIMER: What’ You’re About To Learn Today Will Change The Way You Run Your Business FOREVER!

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How I Discovered Data Appending And What It Did For My Business

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First Discovered Data Appending

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What Department of Education And The Collection Agencies Was Doing

Student Loan Default SEND TO DATA APPEND COMPANY ADD MISSING DATA

(PHONE/EMAIL)

CALL THE BORROWER

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How Can I Use This In My Real Estate Business?

Data of Foreclosures SEND TO DATA APPEND COMPANY ADD MISSING DATA

(PHONE/EMAIL)

CALL THE OWNER

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When I Realized I Can Get ANYONE’s Cell Phone and Emails Address I…

  • Appended data on returned mail
  • Appended data of journalist/radio host so I can get on

radio stations or get articles written.

  • Appended data of “accredited investors” to run

retargeting ads to raise money for my business.

  • Appended data for casting directors to run ads for my

friends who are getting auditions for blockbuster movies/shows.

  • Appended data of ‘farm area’ of specific locations.
  • Appended data of wild fires, hurricanes, and natural

disasters.

  • Appended data on ‘specialty real estate lists’
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What Some of My Clients Have Used Data Appending For…

  • Appended data of data directories for ‘specific’
  • ccupations (think nurses, firefighter, police, doctors,

teachers etc).

  • Appended data of most active members on

www.nextdoor.com.

  • Appended data on local influencers to do media buys

and sell media

  • Appended data on apartment buildings
  • Appended data on homeowners insurance.
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What is Data Appending?

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What is Data Appending?

  • Data appending is simply the process of adding

(append) missing information.

  • This is something Fortune 500 companies have been

using for many years.

  • One of the most cost effective way to grow your

business IF you understand it’s power and utility.

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What is Data Appending?

DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

LEAD(s)

(Appended Data)
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What is Data Appending?

DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)
  • Data appending is simply the process of adding

(append) missing information.

  • For the purpose of “business owners” we simply want a

valid phone, email and/or both.

LEAD(s)

(Appended Data)
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Example of Data Appending

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Example of Data Appending Multiple Phone Numbers

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Terminology of Data Appending

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Terminology of Data Appending

  • Just like the term “Internet”…we have different

‘slangs/terms’ that are used.

  • Different industry calls this differently.
  • Goal: For you to understand “What these terms REALLY

mean and how it applies to YOU”.

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Terminology of Data Appending

  • Data Augmentation
  • Skip Tracing
  • Reverse _________
  • Reverse Domain
  • Reverse IP
  • Reverse Address
  • Reverse Phone
  • Skip Locate
  • Data Recovery
  • Fugitive Debtor Recovery

“Give me a REAL cell phone or email ☺”

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Who Uses Data Appending

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Fortune 500 Companies

DATA OF CURRENT BUYERS ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA MARKET TO THE BUYERS

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Fortune 500 Companies

PAST CLIENTS ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA MARKET TO THE BUYERS

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Fortune 500 Companies

OLD LEADS ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA MARKET TO THE BUYERS

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Bail bondsmen

PERSON ON BAIL ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA BRING THEM IN

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Repo Man

DEFAULTED CAR NOTE ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA REPO CAR

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Entrepreneurs

DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA SELL THEM SOMETHING

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Who Uses Data Appending

  • Fortune 500 Companies
  • Government (CIA, FBI, IRS, Department of Education, etc)
  • Debt Collectors
  • Private Detective
  • Repossession Agent
  • Lawyers
  • Police
  • Journalist
  • Bail Bondsman
  • Process Server
  • Stalker
  • Savvy Entrepreneur (like you)
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Hierarchy of Data Append Companies

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TYPES OF DATA APPEND COMPANY

  • 3-Types of Data Append Company
  • All three has pro’s and con’s
  • The ultimate goal SHOULD NOT be ‘cost’ but more ‘is the

phone numbers’ REAL.

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Tier 1: ONLY credit agencies like Experian, Equifax, Transunion.

Tier 1 Tier 2 Tier 3

  • Pro: THE BEST data and up to date records.
  • Con: VERY hard to get ‘batch services’ or able to append
data at scale: Cost can range from $1 to $2.50 Per Record* Setting up an account you’ll be required to have an office, background check, physical inspection, and accounts with them I’ve been told that is harder to get. DOES NOT WANT TO GIVE ACCOUNTS FOR ‘MARKETING’. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION. BEST DATA: WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN DATA AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM *Disclaimer: I pay 35 cents a record

www.joinonlinetraining.com/append

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Tier 1: ONLY credit agencies like Experian, Equifax, Transunion.

  • Pro: THE BEST data and up to date records.
  • Con: VERY hard to get ‘batch services’ or able to append
data at scale: Cost can range from $1 to $2.50 Per Record* Setting up an account you’ll be required to have an office, background check, physical inspection, and accounts with them I’ve been told that is harder to get. DOES NOT WANT TO GIVE ACCOUNTS FOR ‘MARKETING’. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION. BEST DATA: WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN DATA AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM *Disclaimer: I pay 35 cents a record

GET THESE ACCOUNT IF YOU CAN!

Tier 1 Tier 2 Tier 3

www.joinonlinetraining.com/append

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Tier 2: ONLY SPECIALIZES ON THIS, LIST BROKERS, SPECIALIZED MARKETING AGENCIES.

  • Pro: Easier to access data,

cost is cheaper, and most have ‘batch services’.

  • Con: VERY hard to find a

legitimate source and a company that keeps pricing ‘the same’. Most goes up in time as the company expands. Cost can range from $0.50 to $1 Per Record.

www.lexisnexis.com / www.accurint.com

Tier 1 Tier 2 Tier 3

www.joinonlinetraining.com/append

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Tier 2: ONLY SPECIALIZES ON THIS, LIST BROKERS, SPECIALIZED MARKETING AGENCIES.

REMEMBER THIS: Tier 2 companies “arbitrages” data from Tier 1 companies to sell it consumers. I.e.. If Tier 1 sells data at 35 cents a record via API push… they are selling the data at $1 making 65 cents a record.

www.lexisnexis.com / www.accurint.com

Tier 1 Tier 2 Tier 3

www.joinonlinetraining.com/append

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Tier 3: REALLY EASY to find but phone numbers suck!

  • Pro: Cost is the ‘cheapest’ and most

data provider are pulling data from these vendors.

  • Con: Phone number sucks!

Cost can range from $0.01 cents to $0.40 a record. Setting up an account is easy and phone numbers are garbage and most companies sell this as a holy grail! I DO NOT RECOMMEND THIS! LAND LINE VS CELL PHONE LINE

Examples are publicrecords.com, Intelius.com, WhitePages.com, Argali.com, spokeo.com, peoplefinder.com, publicdata.com

Tier 1 Tier 2 Tier 3

www.joinonlinetraining.com/append

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Personally I Will ONLY Work With Tier #1 and Tier #2 companies ONLY!

  • Tlo.com
  • www.lexisnexis.com

www.accurint.com

  • More info at:

www.joinonlinetraining.com/append

Tier 1 Tier 2 Tier 3

www.joinonlinetraining.com/append

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When to Append Data and When Not To

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What is Data Appending?

DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

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A

B

OR

If You Want To Catch A Fish How Would You Do It?

DATA

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For Real Estate

EXPIREDS ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

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A

B

OR

Where Are You Fishing?

EXPIREDS

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For Real Estate

FSBO ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

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A

B

OR

Where Are You Fishing?

FSBO

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For Buyers and Loans

CUSTOM DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

  • Apartment Building
  • Rent is $2,000 per month
  • Total Units 25
  • Address only changes based on “Unit”
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For Motivated Sellers

CUSTOM DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

  • Probate
  • Full Authority (or it can be Limited)
  • Going after the executor and all the heirs
  • Side note: For limited: I like overleveraged
(Probate Short Sale)
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For Motivated Sellers

CUSTOM DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

  • Abatement Order List / Property Violation
  • Personal Name (No LLC or Trust)
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For Motivated Sellers

CUSTOM DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

  • Tax Default List (12 months ago)
  • With Equity
  • Personal Name (No LLC or Trust)
  • Foreclosure at one time and LENDER
paid for property tax.
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For Motivated Sellers

CUSTOM DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

  • SFR
  • Principal
  • Two-Story
  • Length of Owner: Over 30+ years
  • Low CLTV under 50%
  • Female
  • Vesting: Widowed
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For Motivated Sellers

CUSTOM DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

  • SFR
  • Absentee Owner (Out of State)
  • Owned 20-25 years
  • Going after 1031 exchanges (multiple
transactions)
  • Helping owners avoid depreciation
recapture tax
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For Motivated Sellers

CUSTOM DATA ADD MISSING DATA

(ADDRESS/PHONE/EMAIL)

APPENDED DATA

  • SFR
  • Lot Size 6,500+
  • Footprint 1,100 or less
  • Zoning R2,R3,R4,C1,C2,M1,M2
  • No LLC, No Trust
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  • Sight unseen I can make an offer based
  • n LOT size.
  • If someone wants to sell sure, if not go
  • n to the next.
  • Each deal makes me over $50,000.
  • I’m focused on the 80/20
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What I Want You To Do:

  • Grab a piece of paper…
  • Who is the ideal/best client to append data?
  • Don’t think, just write.
  • Try to get at least 12…
  • Questions to ask yourself: If I can talk to anyone to get

business today, who would it be? Be specific. ☺

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Q&A

PLEASE TYPE YOUR QUESTIONS IN If you have a mic, let’s talk! ☺