CUSTOMER & SHOPPING EXPERIENCE SHAREHOLDER PANEL 7 JUNE 2017 - - PowerPoint PPT Presentation

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CUSTOMER & SHOPPING EXPERIENCE SHAREHOLDER PANEL 7 JUNE 2017 - - PowerPoint PPT Presentation

CUSTOMER & SHOPPING EXPERIENCE SHAREHOLDER PANEL 7 JUNE 2017 BUILDING A PROFITABLE, SUSTAINABLE M&S Recover Continue Organisation & UK store Customer & and grow International to grow Cost estate Brand Clothing Food


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SLIDE 1

CUSTOMER & SHOPPING EXPERIENCE

SHAREHOLDER PANEL

7 JUNE 2017

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SLIDE 2

BUILDING A PROFITABLE, SUSTAINABLE M&S

Recover and grow Clothing & Home Continue to grow Food

Financial Plan

UK store estate International Customer & Brand Organisation & Cost

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SLIDE 3

THE M&S CUSTOMER

NATHAN ANSELL, GLOBAL CUSTOMER INSIGHT DIRECTOR

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SLIDE 4

LISTENING TO OUR CUSTOMERS

700,000 Customer Interviews Internal Analytics External Data Consumer Barometer

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CUSTOMER DRIVEN

Core customer front of mind 32 million customers

50+ Female 38% Male 23% Under 35 40%

Shop Food and Clothing & Home

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SLIDE 6

CHANGING BEHAVIOURS

It’s about attitude, not age In a challenging market, customer behaviour is changing

Clothing More style conscious Value savvy Using multiple channels Shopping multiple retailers Expecting personalisation Food Shopping for today Prioritising health Eating out Demanding convenience Tailored products

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SLIDE 7

EVOLVING OUR SHOPPING CHANNELS

STEVE ROWE, CHIEF EXECUTIVE

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SLIDE 8

Talent Experience Multichannel Shopping Convenience

WHAT IT MEANS FOR RETAILERS

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SLIDE 9

CHANNEL PRIORITIES

UK store estate plan Simply Food growth opportunity Improve experience in store and online International partnership model

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SLIDE 10

UK STORE ESTATE PLAN

Food

250 new stores by 19/20

Clothing & Home

  • ver five years

Changes in over 100 locations

Net 60 fewer stores: 25% churn, 10% less space

Close & Reduce Relocate & Open

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SLIDE 11

UK STORE ESTATE PROGRAMME – CLOTHING & HOME

Relocations Space Change New Location Openings

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IMPROVED CLOTHING & HOME LAYOUT

More Inspiration Clearer on Price Easier Navigation More flexible space

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SIMPLY FOOD GROWTH PROGRAME

68 New Simply Food locations

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SLIDE 14

More Collection Points Honeywell Device in Stores Delivery Proposition

ENHANCE MULTICHANNEL EXPERIENCE

Universal App

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SLIDE 15

MOVING FORWARD

Rebalance c.50 stores to growth areas Open c.90 new Simply Food stores Improve availability & choice in smaller stores London Opportunity Extend Delivery options Food Online

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IN STORE EXPERIENCE

JO MORAN, HEAD OF CUSTOMER SERVICE & SACHA BERENDJI, RETAIL DIRECTOR

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INVESTING IN OUR PEOPLE

FOCUS ON AREAS THAT MATTER OVER 3,000 EXTRA COLLEAGUES LEADING REWARD PACKAGE IN RETAIL

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MAKING EVERY MOMENT SPECIAL

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SHOWCASING OUR EXPERTISE

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EXPERIENCE

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OUR ROLE IN THE COMMUNITY

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CUSTOMERS ARE NOTICING THE DIFFERENCE

“Julie is an asset to M&S and we will never forget the service she gave us today and for making shopping for the Mother of the Bride outfit a very special one” “I just wanted to tell you how amazing one of your bra fitters

  • is. Alison has measured all

three of my daughters for their first bra and has always taken the time to make them feel comfortable” “Massive thank you to Les for helping me select a suit! It was my first suit so his helpful approach was great”

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SUMMARY

STEVE ROWE, CHIEF EXECUTIVE

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