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John hn Br Bradshaw dshaw Head of Marketing 1 RET RETAIL AIL - - PowerPoint PPT Presentation
John hn Br Bradshaw dshaw Head of Marketing 1 RET RETAIL AIL - - PowerPoint PPT Presentation
John hn Br Bradshaw dshaw Head of Marketing 1 RET RETAIL AIL IS THE IS THE ULTIMATE DEMOCRACY ULTIMATE DEMOCRACY 2 THE ONLY WAY TO GET LOYALTY IS TO BE THE BEST AT WHAT YOU DO CUSTO CUSTOMERS MERS HAVE HAVE A LOT OF CHOICE A LOT OF
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THE ONLY WAY TO GET LOYALTY IS TO BE THE BEST AT WHAT YOU DO
CUSTO CUSTOMERS MERS HAVE HAVE A LOT OF CHOICE A LOT OF CHOICES
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YOU OU CA CANT NT AF AFFORD T FORD TO BUY O BUY YOU OUR R CU CUST STOMERS OMERS LOYAL ALTY
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SO SO WHAT’S THE POINT?
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A little more loyalty (maybe) The right to communicate Customer data through time
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MAYBE BEING PART MAYBE BEING PART OF OF A LOYALTY ECOSYS A LOYALTY ECOSYSTEM TEM GETS GETS YOU YOU INT INTO O THE THE CON CONSID SIDERATIO ERATION N SET SET?
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PEO PEOPLE PLE LIKE RELEV LIKE RELEVANT ANT COMMUNI COMMUNICATIO CATIONS NS
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A relevant deal probably can get you to change behavior
A RELE A RELEVAN VANT T DE DEAL CA AL CAN PR N PROBABLY OBABLY GET GET YO YOU U TO TO CHAN CHANGE GE BEHA BEHAVI VIOR OR
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2 2 GRO GROUPS UPS OF BUYER OF BUYERS
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LIGHT B LIGHT BUYERS UYERS GET ONE MORE SHOP GET ONE MORE SHOP FROM YOUR LIGHT BUYERS
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Pitfall to avoid: Don’t be your best to your worst customers
ITS EASY TO G ITS EASY TO GET ET IT IT WRO WRONG NG
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Our key learning: Personal discounts
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If you can give to the customers something they really value, there will be plenty of upside to share between Partners, suppliers and retailers
OUR OUR KEY LEARN KEY LEARNING: ING: PERSONAL DISCOUNTS
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