Custom Board Yellow A Design Concept 7 6 5 4 3 1 5 2 1 5 - - PowerPoint PPT Presentation
Custom Board Yellow A Design Concept 7 6 5 4 3 1 5 2 1 5 1 2 2 1 5 1 2 2 8 8 2 2 7 2 7 3 3 3 3 3 3 3 6 6 6 6 6 6 4 6 increments between 6 and 9 Thickness: Width 2.9 (boards
Yellow A
Design Concept
1 1 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 5 5 5 1 1 6 6 6 6 6 6 7 7 8 8
○ 21.5” (boards 1-3) ○ 21.75” (boards 4,5) ○ 22” (boards 6,7)
○ 2.9” (boards 1-3) ○ 2.95” (boards 4,5) ○ 3” (boards 6,7)
1 2 3 4 5 6 7
Mockup Model
Separated Locked and Ready
User Feedback
“Being able to travel with your boards is always a problem ESPECIALLY if you want to bring two or three which most people do because you'll be surfing in
different waves / conditions
during a trip.”
“For beginners the most
important thing is getting the
volume and stability necessary to learn... a board which has variable volume or width allows
beginners to move from a learner to a performer.”
“I think a lot of people would be really interested in this”
“I would definitely get this for my daughter. It would be great for
people starting out or for kids”
Beginner to Intermediate Surfers
Median number of boards owned by a surfer: 4 Median number of surf sessions per year: 180
Market Space
Surf Shops & Instructors
Average beginner surfboard sold at a surf shop costs $500
Surf Board Market $4 Billion | CAGR 6% in revenue
CUSTOMER NEED PRODUCT ATTRIBUTE ENGINEERING SPECIFICATION
Fun and Long Board Capabilities # of Boards made 7 Portability Length of Individual Pieces (in) < 24 Affordability Price ($) < $700
Product Contract
An Interchangeable Surfboard for Any Wave and Skill Level Beginning and Intermediate Surfers
Surfboards
Next Steps & Testing
○ Test flexibility of the board ○ Test strength of locking mechanism
○ Is locking mechanism intuitive? ○ How long does it take to switch pieces? ○ Does custom board feel the same as riding other boards?
References
“Global Surfing Equipment Market Outlook to 2022 - by Equipments (Surf Board and Surf Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel.” Global Surfing Equipment Market Research Report, Market Growth , Market Size: Ken Research, https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-surfing-equipment- market/149478-95.html. Rizzo, Patrick. “U.S. Surfboard Makers Thrive in Choppy Waters.” NBCNews.com, NBCUniversal News Group, 5 Aug. 2010, http://www.nbcnews.com/id/38472495/ns/business-us_business/t/us-surfboard-makers-thrive-choppy- waters/#.XaiCtW5FzZs.