CURT HOLTZ PRESIDENT, WORKWEAR, JEANSWEAR & SPORTSWEAR BRANDS - - PowerPoint PPT Presentation

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Feb 14, 2023 336 likes •533 views

CURT HOLTZ PRESIDENT, WORKWEAR, JEANSWEAR & SPORTSWEAR BRANDS $800M IN 2016 PROTECTOR OF COMFORTABLE, EQIPPED TO A BETTER WAY PEOPLE WHO TOUGH ALL DAY CONQUER YOUR TO WORK POWER THE LONG WORKDAY WORLD #1 brand in #2 brand

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CURT HOLTZ

PRESIDENT, WORKWEAR, JEANSWEAR & SPORTSWEAR BRANDS

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$800M

IN 2016

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COMFORTABLE, TOUGH ALL DAY LONG EQIPPED TO CONQUER YOUR WORKDAY A BETTER WAY TO WORK PROTECTOR OF PEOPLE WHO POWER THE WORLD

#1 brand in

men’s denim

Retail &

apparel expertise

#2 brand in work

footwear

Footwear &

apparel expertise

#1 brand in

automotive & laundry

At-once B2B

service model

#1 flame-

resistant brand

Safety apparel

expertise

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WHY INVEST IN WORKWEAR?

FRAGMENTED MARKETPLACE FINANCIALLY ATTRACTIVE EXPLOIT UNIQUE CAPABILITIES ECONOMIC / FISCAL CONDITIONS

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UNMATCHED CAPABILITIES:

Strong B2B and B2C brands
Retail relationships
Supply chain service model
Head-to-toe expertise
Insights and innovation
Scalable digital platform
Geographic platform

VF WORKWEAR PORTFOLIO: STRONGER TOGETHER

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UNLOCK GROWTH BY LEVERAGING VF EXPERTISE

TODAY FUTURE

+ + + + +

B2B FOOTWE WEAR APPAREL EL B2C

=CAPABILITY FROM ONE BRAND NOW LEVERAGED ACROSS PORTFOLIO B2B FOOTWE WEAR APPAREL EL B2C

+ + +

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LEVERAGING INSIGHTS AND INNOVATION

INNOVATIONS GLOBAL INNOVATION CENTERS DOVER, NH GREENSBORO, NC ALAMEDA, CA

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GLOBAL WORKWEAR MARKET

Sources: IPSOS, VF Workwear Foundation Study & Internal estimates

$30B

TOTAL

APPAREL

$24B

FOOTWEAR

$6B

LARGE
GROWING
UNDER-PENETRATED

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MARKETPLACE IS HIGHLY FRAGMENTED…

VF PORTFOLIO A FEW LARGE COMPETITORS A SEA OF “OTHER” BRANDS

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…ACROSS A BROAD SET OF INDUSTRIES…

Manufacturing Mining & Utilities Transportation Construction Automotive Healthcare

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… AND A DIVERSE SET OF CONSUMERS…

FUNCTIONAL NEEDS

Comfort, fit
Easy to clean
Durable

EMOTIONAL NEEDS KEY UNMET NEEDS WORKWEAR SELECTION

Worry free

at work

Look and

perform at your best

Breathable
Durable
Comfort
Stain

Resistance

Employer

provides

Employee

chooses

Off the job

Source: IPSOS VF Workwear Foundation Study

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…AND TWO MAJOR CHANNELS B2B B2C

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INDUSTRIAL ECONOMIC INDICATORS IMPROVING

Purchasing Managers Index Oil & Gas Rig Count

+60%

vs. last year

Source: Baker Hughes U.S. Rotary Rig Count, Feb 2017

50%+

Source: Institute for Supply Management, Jan 2017 MAR-15 AUG-15 JAN-16 JUN-16 NOV-16 JAN-15 JUL-15 JAN-16 JUL-16 JAN-17

Oil & Gas Rig Count ISM Purchasing Managers Index

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2021 GLOBAL TARGET

+4% to +6% CAGR

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2021 TARGET BY BRAND

GLOBAL

+4% to +6% CAGR

RED KAP

33%

BULWARK

16%

TBL PRO

23%

WRANGLER

OTHER

22%

2016

RED KAP

33%

BULWARK

17%

TBL PRO

23%

WRANGLER

7% OTHER 20%

2021

RED KAP +4% to +6% CAGR BULWARK +4% to +6% CAGR TIMBERLAND PRO +4% to +6% CAGR WRANGLER WORKWEAR +6% to +8% CAGR

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2021 TARGET BY CHANNEL

GLOBAL

+4% to +6% CAGR

B2B

78%

B2C

21% DIGITAL 1%

2016

B2B

76%

B2C

22% DIGITAL 2%

2021

B2B +3% to +5% CAGR DIGITAL +34% to +36% CAGR B2C +4% to +6% CAGR

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WHY INVEST IN WORKWEAR?

FRAGMENTED MARKETPLACE FINANCIALLY ATTRACTIVE EXPLOIT UNIQUE CAPABILITIES ECONOMIC / FISCAL CONDITIONS