Cultybragg ggan Its Historical Importance and Potential as a - - PowerPoint PPT Presentation

Cultybragg ggan

Its Historical Importance and Potential as a Heritage Site

His istoric Envir ironment of Natio ional and In International Sig ignif ific icance

Physical Last Survivor In situ Extensive

Community Local, National and International History Military WWII PoW MoD Major events

Cultural and Social Sulzbach Village relationship Post war - EU

Nissen Hut Architecture Escape Tunnels

Cultybraggan

Roman Local/ Folk WW2 MoD Cold War CDT

What prices are charged at Scottish tourist attractions and how many visitors do they have?

General Tourist Stats: : Employs 200,000 people, worth £4billion to the Scottish economy 20,000,000 visits to Scotland - 32,542,556 Visits to Scottish Tourist Attractions in 2013 (ASVA) 15,614,820 of these were to Heritage sites, Historic Buildings, Museums/Galleries

Edinburgh Castle 1,420,027 National War Museum 572,361 Eden PoW Camp 150-160,000 Secret Bunker 45,000 Italian Chapel 100,000 Commando Memorial c100,000

Most Popular Tourist Attractions in Perthshire 2013 (Visit Scotland)

Auchingarrich Approx 40- 50,000 visitors Cultybraggan ??? Famous Grouse Experience 85,304 visitors

Visitor Attraction Pricing Examples Edinburgh Castle (HS) Adult £16 Concession £12.80 Child £9.60 Family

• Culloden (NTS)

Adult £11 Concession £10 Child £8 Family £35 Glamis Castle (Private) Adult £11 Concession £10 Child £8 Family £35 Scone Palace Adult £10.50 Concession £9.80 Child £7.60 Family £33.00 Secret Bunker (Private) Adult £11 Concession £10 Child £7 Family £32 Cranog Centre (Private) Adult £8.50 Concession £7.50 Child £6.00 Family £21 Famous Grouse Experience Adult £10, £20, £30 Concession £9 Child £9 Family

• Auchingarrich (Private)

Adult £8.25 Concession

• Child

£6.75 Family £27.50

• Audio Guides (£3.50 at Edinburgh Castle, but generally have some cost

from £1 upwards)

• Tour Booklet (can be anywhere between £4-12)
• Shop Souvenir Items (Direct and related)
• Café
• Historic Events/Special Occasions – related or indirect e.g. Strathearn

marathon

• Education – primary, secondary, tertiary, professional, research
• Tours – themed, touring, overnight
• Success/expansion of current activities – self-catering/guided tours
• Exhibitions
• Donations/Community Shares/External Funding
• Average Spend per person in a Heritage Centre in addition to their

admission price in 2009/10 was between £2.80 and £6.32 (VisitScotland)

Other Potential Income Streams

26% CDT Heritage use 5% private historical collection Heritage Total = 31% of buildings Other Uses = 69% of buildings

Use of Cultybraggan Camp buildings on completion of major heritage developments (heritage buildings marked in red)

A major heritage development could bring sustainable wealth to the local economy whilst protecting the historic environment through:

• Employment - Staff would be required in museumry; archiving; catering; cleaning;

security; education; marketing; administration; site management

• Current local businesses would benefit from the additional economic activity

(construction; catering etc)

• Direct spending in the local community would rise – e.g. shops/gifts/holiday lets
• Create a substantial income stream that would easily sustain operations, but also

supplement the restoration of the rest of the historic environment being utilised for

• ther commercial purposes by the community and CDT (e.g. physical upgrade to

current commercial lets) Potential Benefits From Major Heritage Development