CSI: Miami Forensic Library Digitization Project Marketing Plan - - PowerPoint PPT Presentation

CSI: Miami Forensic Library Digitization Project

Marketing Plan Presentation

Product Development

The Library Digitization Project Crime Statistics Target Audience Key Stakeholders

Product Development: The Library

² CSI Miami Forensic Library is part of Miami-Dade Police Department ² Library assists investigators and detectives in solving crimes by processing and storing evidence ² Library also helps investigators access this information and conduct outside research ² Staff includes:

• - Librarians
• - Data Management Specialists
• - Interns

Product Development: Digitization Project

² Divided collection: 1) digital born 2) computerized or digitized 3) older records still in paper format ² Issues leading to digitization project:

• - Physical records difficult to search & access
• - Use valuable storage space for other evidence

² SIC DAT will be the new forenSIC DATabase ² Two phases for digitizing paper records: 1) cold cases will have first priority 2) remaining archived case information ² SIC DAT will make CSI and evidence analysis more efficient and streamlined

Product Development: Crime Statistics

² In 2009, Miami was named the seventh most dangerous city in United States ² In 2011-12 the violent crime rate in Miami was 11.95 (3.9 national average) ² Between 1980 and 2008 there were 8,793 homicides in Miami- Dade County (highest in Florida) and only 44% (3,951) of these cases have been solved as of 2011 ² Miami Police Department is one of 30 law enforcement agencies working

• n these cases

Product Development: Target Audience

² Target Audience – CSI: Miami investigators and detectives ² Surveys will be conducted to gauge the investigators’ comfort level with using technology and databases in general ² Training will be offered/required ² Three goals regarding project:

• - Integrates old case info with current digital records
• - Introduce newer digital platforms to help investigators
• - Solve old and new cases to better protect the Miami community

² May be internal resistance to changing from current physical filing system to new digital database

Product Development: Key Stakeholders

² Key stakeholders are:

• - Crime lab technicians
• - Police Commissioner
• - Field investigators
• - Mayor/City Council
• - IT Department
• - Library staff

² Meeting with key decision-makers to enlist support and explain the benefits

• f SIC DAT, and follow-up e-mails.

² Closer to the release of SIC DAT more correspondence will be sent out along with training session information ² Important for key decision makers to be on board and supportive of digitization project

Branding

Mission Statement Logo

Branding: Mission Statement and Logo

² Mission statement: CSI Miami Forensic Library strives to – Capture accurate information to uncover the answers Serve law enforcement and the community at large Inform law enforcement and

• thers, giving them the

resources to do their jobs

Logo Versatility

Promotion

Press Release Flyer Business Card Website Social Networks Demonstration/Donuts Timeline

Promotion: Press Release

FOR IMMEDIATE RELEASE CONTACT: Chelsea Colophon | Head Librarian, CSI:Miami Forensic Library PHONE: 305-603-6640 EMAIL: Forensic.Library@CSIM.gov August 3, 2013 | MIAMI, FL Miami-Dade Police Department Crime Scene Investigation Forensic Library to Create Digitized Crime Database The digitized crime database will help serve the Miami-Dade community by uniting and consolidating resources to make it easier for investigators to find information and evidence that will help solve

• crimes. By digitizing physical resources, investigators can now

search an electronic database to cross-reference information, including data on cold cases. With the new digitized materials, investigators can now compare current electronic data with old evidence and can cross-reference evidence and data like never before. The digitized crime database will not only help local investigators solve current and cold cases, but will also help map crime patterns to aid in crime prevention. The CSI Miami Forensic Library also intends to use this database to connect with other law enforcement agencies and share information. Working together and sharing information about open cases will allow law enforcement on every level to be more effective in solving crimes and keeping our communities safer. Implementing this digitized database will result in significant cost savings for taxpayers, saving storage space and creating a more efficient, streamlined system for our law enforcement agencies. It will also help make our communities safer by allowing investigators to explore existing evidence files in new ways, helping uncover new information about cold cases and about crime in our community. About us: Miami-Dade Crime Scene Investigation Forensic Library is a data management solution serving the Miami-Dade County Police Department. Our mission is to protect our community by uniting our resources. To this end, we strive to capture accurate and relevant information which provide law enforcement with helpful

• resources. CSL serves law enforcement in Miami-Dade and provides

information and assistance to the surrounding counties, playing a pivotal role in the resolution of an average 1,800 crimes every

• month. The CSI Forensic library utilizes the open-source TACTIC

digital asset management software, allowing maximum usability and flexibility while keeping costs at a minimum.

Protecting our community by uniting our resources

CSI: Miami Forensic Library

¡ ¡

*Any unauthorized use of this information is forbidden and subject to criminal prosecution. (Miami Police Department website: http://www.miami-police.org/index.asp)

¡

Miami Police Department 400 NW 2nd Avenue Miami, Florida 33128

¡

ForensicLibrary@CSM.gov

C 305-603-0001 P 305-603-6640 F ¡305-885-1234

ww.CSIMForensicLibrary.gov www.CSIMForensicLibrary.gov www.CSIMForensicLibrary.gov www.CSIMForensicLibrary.gov www.CSIMForensicLibrary.gov www.CSIMForensicLibrar

www.CSIMForensicLibrary.gov www.CSIMForensicLibrary.gov www.CSIMForensicLibrary.gov www.CSIMForensicLibrary.gov www.CSIMForensicLibrary.gov www.CSIMFore

Promotion: Business Cards

Promotion: Website

² CSI: Miami Forensic Library Database ² SIC DAT ² www.CSIMForensicLibrary.gov ² Website will be on all promotional pieces (business cards, flyers, Facebook, Twitter, all correspondence) ² Must have security clearance to access SIC DAT off of the main website ² Library website will link to an online search for staff-mediated searches

Welcome ¡to ¡the ¡CSI:Miami ¡Forensic ¡Library ¡-­‑ ¡ ¡ Protec:ng ¡our ¡community ¡by ¡uni:ng ¡our ¡resources. ¡ ¡

HOME ¡

About ¡ SEARCH ¡ Upload/Download ¡ FAQs ¡ Help ¡ Contact ¡Us ¡

¡

*Any ¡unauthorized ¡use ¡of ¡this ¡informa:on ¡is ¡forbidden ¡and ¡subject ¡to ¡criminal ¡prosecu:on. ¡ ¡

¡

The ¡CSI ¡Miami ¡Forensic ¡Library ¡strives ¡to ¡capture ¡accurate ¡and ¡relevant ¡informaFon ¡to ¡ provide ¡ law ¡ enforcement ¡ with ¡ helpful ¡ resources. ¡ With ¡ almost ¡ 30 ¡ different ¡ law ¡ enforcement ¡agencies ¡working ¡on ¡almost ¡4,000 ¡unsolved ¡cases ¡since ¡1980, ¡informaFon ¡ sharing ¡is ¡imperaFve. ¡This ¡digiFzed ¡evidence ¡database ¡makes ¡it ¡easier ¡for ¡invesFgators ¡ to ¡search ¡evidence ¡files, ¡help ¡solve ¡pending ¡and ¡cold ¡cases, ¡predict ¡paUerns ¡and ¡prevent ¡ future ¡crime ¡to ¡make ¡our ¡communiFes ¡safer. ¡

Library ¡staff: ¡Librarians ¡Emanuel ¡Scroll, ¡Chelsea ¡Colophon, ¡Julia ¡Codex ¡and ¡intern ¡Rupert ¡Stacks ¡ ¡

Welcome ¡to ¡the ¡CSI:Miami ¡Forensic ¡Library ¡-­‑ ¡ ¡ Protec:ng ¡our ¡community ¡by ¡uni:ng ¡our ¡resources. ¡ ¡

*Any ¡unauthorized ¡use ¡of ¡this ¡informa:on ¡is ¡forbidden ¡and ¡subject ¡to ¡criminal ¡prosecu:on. ¡ ¡

¡

Date ¡Range: ¡ ¡ ¡ to ¡ ¡ ¡ Alias: ¡ ¡ ¡ First ¡Name: ¡ ¡ ¡ Last ¡Name: ¡ ¡ ¡ Middle ¡Name: ¡ ¡ ¡ Case ¡number: ¡ ¡ ¡ Crime ¡type: ¡ ¡ ¡ Open/Closed: ¡ ¡ ¡ ¡ ¡ Loca:on: ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ Zip ¡Code: ¡ ¡ ¡ Jurisdic:on: ¡ ¡ ¡ Evidence ¡type: ¡ ¡ ¡ Chemical ¡Analysis: ¡ ¡ ¡ DNA: ¡ ¡ ¡ Blood ¡type: ¡ ¡ ¡ Click ¡below ¡to ¡search ¡images: ¡ Fingerprints ¡ Mug ¡Shots ¡ Evidence ¡ Scene ¡Photos ¡ Blood ¡PaQern ¡Analysis ¡

Home ¡ About ¡

SEARCH ¡

Upload/Download ¡ FAQs ¡ Help ¡ Contact ¡Us ¡

¡

Promotion: Facebook

Promotion: Twitter

Promotion: Demonstration & Donuts

² Laptops/tablet computers and other devices applicable in the field will be used to provide examples of the program’s user- friendly features ² Donuts iced with the Library’s logo will be served at demonstrations, trainings and all events to build brand awareness

Promotion: Timeline

² One month before launch of SIC DAT – Department awareness, consortia outreach, training library staff ² Month of launch – Demos and training with donuts ² Two months after launch – Additional training ² Four months after launch – Survey ² Five months after launch – other agencies try it out and/or train ² Six months after launch – Secondary development to add consortia access

Budget

Specifics Spreadsheet

Budget: Specifics

² Costs begin in the month before SIC DAT is available for use ² Costs include:

• - Software & implementation
• - Additional servers
• - Recruiting & training personnel
• - Library staff payroll
• - Marketing Campaign
• - Promotional materials
• - Office/Maintenance

Budget: Spreadsheet

Evaluation

Marketing Campaign Digitization Project

Evaluation

² Evaluate marketing campaign to confirm effectiveness ² Email surveys sent to users ² Metrics calculated within SIC DAT show resolution rates, demonstrate efficacy in crime solving process ² Metrics calculated within Website, Social Networks show usage ² Informal verbal feedback ² Month over month budget vs. actual expenditures assessment