Croydon Local Economic Assessment Local Futures Group October 2009 - - PowerPoint PPT Presentation

Croydon Local Economic Assessment

Local Futures Group October 2009

Contents

• 1. Understanding your local economy
• 2. The State of the Borough
• 3. Impact of the recession
• 4. Typologies of place
• 5. Understanding citizens, customers and

communities

• 1. Understanding the local

economy

Local Economic Assessment

Economic scale Industrial structure Productivity Economic growth Skills & qualifications Business & enterprise Labour market Occupations Demographics Prosperity Housing Crime Deprivation & inequality Health Commercial property Transport & connectivity Environmental sustainability Natural environment Local amenities

ENVIRONMENT Places SOCIETY People ECONOMY Businesses

Economic scale Industrial structure Productivity Economic growth Commercial property Environmental sustainability Natural environment Local amenities Transport & connectivity Demographics Prosperity Crime Deprivation & inequality Health Occupations Labour market Skills & qualifications Business & enterprise Housing

• 2. The State of the Borough

Economy (businesses)

Environment (place)

Economic Performance Industrial Structure Businesses & Enterprise Labour market Skills & Quals Prosperity Deprivation Housing Connectivity Local Amenities Natural Environment Occupations

QUALITY OF PLACE Society (people) COMPETITIVENESS

SUB-REGIONAL LOCAL

Scale

Scale score

• Croydon has a relatively large

local economy ‐ economic scale is well above the national average.

• Croydon has a very large sized

employment base, with the area ranking in the top 20% of districts

• nationally. In 2007 it accounted

for 0.49% of all employees in Great Britain. This compares to 1.93% in London South and 15.34% in London as a whole.

• The share of national GVA in Croydon is very

high by national standards, with the area ranking in the top 20% of districts nationally. It accounted for 0.53% of all GVA in Great Britain.

• The total number of VAT registered businesses

in the area is very high, ranking in the top 10% nationally.

Scale

Note: The chart displays the national ranking of the district converted to a percentile score (i.e. the top ranking district scores 100% and the bottom ranking 1%)

Productivity

Productivity score

• Croydon has a productivity

score of 103.95. This compares with 114.29 in London South and 147.70 in London.

• Overall, Croydon is ranked 101
• ut of 407 districts on our

economic productivity score, placing it in the top 40% of districts nationally.

• The bar chart to the left

illustrates that Croydon’s productivity is comparatively low compared with neighbouring boroughs

London

• At £20,299.88, Gross value added (GVA) per

head in Croydon is high, with the area ranking in the top 40% of districts nationally. This figure compares to £24,079.99 in London South, £41,069.70 in London and £19,061.71 nationally.

• The average gross weekly earnings of those

working in Croydon are very high, with the district ranking in the top 20% of districts

• nationally. Average gross weekly earnings in

Croydon are £498.80, compared with £488.82 in London South, £663.00 in London and £444.88 nationally.

Productivity

Growth

Change in employment 1998-2007 (%)

• Between 1998 and 2007, the

total number of employees in Croydon increased by 1.80%. This compares with a rate of increase in London of 8.38% and an increase nationally of 10.11%.

• Croydon is ranked at 315 out of

408 districts for long‐term change in employment, placing it in the bottom 40% of districts

• nationally. This reflects a

relatively weak level of economic growth by national standards.

London

• Change in GVA per head between 1996 and 2006

in Croydon was 56.94%, which was close to the London South average of 56.95% . The national average was higher at 59.95% and the average in London as a whole was higher still at 72.87%.

• Croydon is ranked 311 out of 375 districts on our

floorspace change score, indicating a level of growth in the amount of commercial and industrial floorspace in the bottom 40% of districts

• nationally. The amount of commercial floorspace in

Croydon increased by 2.96% between 1999 and

• 2008. By comparison the London South figure was

3.76%, the London figure was 4.32% and the national figure was 9.50%.

Economic growth

Industrial structure

Industrial structure score

• Croydon has an industrial

structure score of 96.45 which is lower than London South, at 114.17, and London at 152.62.

• It is ranked 127 out of 408

districts, indicating a knowledge economy that performs in the top 40% of districts nationally.

• In context with

neighbouring comparator boroughs, Croydon performs relatively poorly.

London

• Employment in knowledge‐driven production is below

the national median, with the district ranking in the bottom 40% of districts. It has 2.03% of employment in this sector. This compares with 2.62% in London South, 2.44% in London and 3.38% nationally.

• Employment in knowledge‐driven services is above the

national median, with the district ranking in the top 40%

• f districts. It has 21.69% of employment in this sector.

This compares with 25.46% in London South, 35.09 in London and 21.21% nationally.

• Between 2006 and 2007, employment in knowledge‐

driven sectors in Croydon decreased by 19.15%. This places Croydon in the bottom 5% of districts nationally. By comparison the sector increased by 1.97% in London, but decreased in London South by 6.22%.

• The public sector can also act as an important driver of

the knowledge economy and, crucially, provides a buffer against economic downturns. Croydon has a large public sector, with 28.90% of employment in this sector. This compares with 26.69% in London South, 22.38% in London and 26.95% nationally.

Industrial structure

• Real estate, retail and the public sector (public

administration, health, education) are the major employment sectors in Croydon

• At the other end of the spectrum, employment

in utilities and agriculture is negligible.

• The employment concentration within public

admin and defense, in addition to banking and insurance in Croydon, is well above the national average – represented by location quotients significantly greater than the mean quotient of 1.

• Conversely, there is an under‐representation of

employment in hotels and restaurants, health and social work, manufacturing, utilities, and agriculture in Croydon.

Industrial structure

• As the stacked bar chart below illustrates, Croydon shares relatively similar employment

characteristics with many of the other comparator areas

• Real estate and retail represent a significant proportion of the employment base
• Crawley is most unlike Croydon, as a large proportion of its employment is based in transport
• The proportion of employment in real estate, public

admin, banking and transport is well above the national median in Croydon

• Whereas employment in health and education is

significantly below the national median

Industrial structure

Industrial structure

Croydon has a large public sector, with 28.90% of employment in this sector. This compares with 26.69% in London South, 22.38% in London and 26.95% nationally. Between 2006 and 2007, employment in knowledge‐driven sectors in Croydon increased by 0.10%. By comparison the sector increased by 1.97% in London and decreased by 6.22% in London South.

Industrial structure

Industrial structure

Ward name District Sub Region Region National Addiscombe A B B A Coulsdon West A B B A Croham A B B A Fairfield A B B A Purley A B B A Kenley B C C B Sanderstead B C C B Selhurst B B B A Thornton Heath B B B A Waddon B C C B Heathfield C D C B New Addington C C C B Norbury C D C B Selsdon and Ballards C D D C Broad Green D E D C Coulsdon East D E D C South Norwood D D D C Upper Norwood D E D C Woodside D D D C Ashburton E E E C Bensham Manor E E E D Fieldway E E E E Shirley E E E C West Thornton E E E D

Industrial Structure

Industrial structure is very varied within the district. Our Industrial Structure score reflects the proportion of employment in knowledge‐ driven sectors. In Fieldway this is very low, placing it in the bottom 20% of wards nationally, whereas Purley out performs the national average.

Business and enterprise

Business & enterprise score

• Croydon’s Business and

Enterprise score is 107.86, compared with 113.24 for London South and 115.68 for London.

• Overall, it is ranked 95 out of

408 districts, indicating an enterprise culture that performs in the top 40% of districts nationally.

London

• The new business formation rate in Croydon is very high, with the

area ranking in the top 20% of districts nationally. In 2008, 13.01%

• f all businesses registered for VAT compared with 13.21% in

London South, 13.40% in London and 10.55% nationally.

• The 24 month business survival rate in Croydon is very low by

national standards, with the district ranking in the bottom 20% of districts nationally. Of all of the VAT registered businesses in 2005, 77.38% were still trading in 2007, compared to 79.67% in London South and 78.29% in London.

• The self‐employment rate in Croydon is average by national

standards, with the district ranking in the middle 20% of districts

• nationally. In 2008, the self‐employment rate was 11.59%,

compared with 14.56% in London South, 15.94% in London and 11.68% nationally.

• Between 1998 and 2008, the total business stock in Croydon

increased by 19.13%. This rate of change places the area in the middle 20% of districts nationally. Over the same time period, the number of businesses in London South changed by 24.74% and by 29.01% in London.

Business and enterprise

Ward name District Sub Region Region National Fairfield A A A A Broad Green A B B B Coulsdon West A B B B Purley A B B B Waddon A B B B Croham B B B B Coulsdon East B C C C Kenley B D C C Selhurst B C C C Selsdon and Ballards B D D D Addiscombe C D D D Norbury C D D D Sanderstead C D D D West Thornton C D D D Ashburton D D D D Heathfield D D D D Shirley D E D D South Norwood D E D D Upper Norwood D D D D Thornton Heath E E E D Bensham Manor E E E E Fieldway E E E E New Addington E E E E Woodside E E E E

Business Density

Business and enterprise

Businesses per 000 population

Labour market

Labour market score

• Croydon has a Labour Market

score of 99.54, which is greater than London, at 94.68, but lower than the London South score of 102.45.

• Croydon is ranked 262 out of

408 districts, indicating participation rates within the resident working age population that are in the bottom 40% of districts nationally.

London

• The proportion of the resident working age population who are in

employment in Croydon is low, with the area ranking in the bottom 40% of districts nationally. In Croydon, 73.70% of the resident working age population are in employment, compared with 75.86% in London South, 70.10% in London and 74.04% nationally.

• The unemployment rate in Croydon is high, with the district ranking in the

top 40% of districts nationally. In Croydon, 4.50% of people are claiming job seekers allowance in 2009, compared with 3.30% in London South, 4.5% in London and 4.17% nationally.

• The proportion of the working age population who are in long‐term

unemployment in Croydon is average, with the district ranking in the middle 20% of districts nationally. In Croydon, 8.33% of people who are unemployed have been claiming job seekers allowance for at least 12 months, compared with 7.53% in London South, 11.13% in London and 10.59% nationally.

• The number of incapacity benefit claimants in Croydon is low, with the

district ranking in the top 40% of districts nationally. In Croydon, 54.37 people were claiming incapacity benefit per 1000 people of working age, compared with 42.73 in London South, 59.41 in London and 68.49 nationally.

• The unemployment rate in Croydon generally fell between 1994 and 2007,

consistent with the national average. This was followed by a sharp rise in unemployment in 2008 to the present.

Labour market

Ward name District Sub Region Region National Addiscombe A B A A Croham A A A A Heathfield A B A A Fairfield A B A B Kenley A B A B Coulsdon West B C A B Purley B C B B Selsdon and Ballards B C A B Waddon B C B B Woodside B C A B Coulsdon East C D B B Sanderstead C D B B Ashburton C D B C South Norwood C D B C Shirley D E C C Thornton Heath D D C C Upper Norwood D E C C Norbury D E C D Selhurst D E C D Bensham Manor E E C D Broad Green E E C D New Addington E E D D West Thornton E E D D Fieldway E E E E

Labour Market

Labour market

Nearest neighbours: Portsmouth; Telford & Wrekin; Trafford; Ealing; Merton; Stockport; Warwick; Slough; Swindon; York; Bristol; Bexley; Brent

Economic performance - Summary

Croydon has a large economy by national standards and relatively high levels of productivity. It also has a good business and enterprise profile and has an industrial structure that shows an above average proportion

• f knowledge intensive businesses.

However, the borough’s labour market performance is more modest and economic growth rates over recent years have been low.

K-driven employment v earnings

Crawley Southwark Richmond Kingston Reigate & Banstead Sutton Merton Tandridge Croydon Lambeth Wandsworth Lewisham Reading Croydon Milton Keynes Nottingham Brighton Stockport Coventry Leicester Warrington Northampton Swindon

Economy (businesses)

Environment (place)

Economic Performance Industrial Structure Businesses & Enterprise Labour market Skills & Quals Prosperity Deprivation Housing Connectivity Local Amenities Natural Environment Occupations

B B B C

QUALITY OF PLACE Society (people) COMPETITIVENESS

Croydon

Note: An ‘A’ grade indicates that the area is performing in the top 20% of districts nationally, while an ‘E’ grade places it in the bottom 20%

Age

Average age

• Croydon has an average age
• f 36.44, compared to 37.55

in London South and 35.95 in London.

• It is ranked 375 out of 408

districts, indicating an average age in the lowest 20% of districts nationally.

London

Age

• The proportion of the resident population aged 0‐14 was estimated at 19.42%

in 2008, which is very high by national standards, with Croydon ranking in the top 20% of districts. By comparison, the London South figure was 18.46% and the London figure was 18.23%.

• The proportion of the resident population aged 15‐24 and 25‐44 was also very

high by national standards.

• The proportion of the resident population aged 45‐64 was estimated at 23.95%

in 2008, which is very low by national standards, with Croydon ranking in the bottom 20% of districts. By comparison, the London South figure was 23.68% and the London figure was 20.97%.

• The proportion of the resident population aged 65 and over was estimated at

12.89% in 2008, which is very low by national standards, with Croydon ranking in the bottom 20% of districts. By comparison, the London South figure was 13.55%, the London figure was 11.64% and the national figure was1 6.24%.

• The number of live births per 1000 of the resident population was 13.95 in

2006, which is very high by national standards. This compares to 13.52 in London South, 15.69 in London and 12.09 nationally.

• The dependency ratio (the ratio of economically dependent people to those

who are economically active) in Croydon is 0.53. This is very low by national

• standards. By comparison, the London South figure is 0.53 and the London figure

is 0.47.

Average Age (2001) –Ward Average Age (2001) – SOA level

Age

Within the borough there is generally a younger population towards the north, while the south and south‐east is mainly older. The exceptions to this is Fieldway and New Addington, which have a lower than average age profiles.

Age

Average household size

Average household size

• Croydon has an average

household size of 2.38, which compares to 2.35 in London South and 2.38 in London.

• Overall, Croydon is ranked

244 out of 408 districts on the average household size, placing it in the middle 20% of districts nationally.

London

• The proportion of one person households was 33.14% in

2001, which is very high by national standards, with Croydon ranking in the top 20% of districts. By comparison, the average was 32.68% in London South, 34.71% in London and 30.27% nationally.

• By national standards, Croydon has a very low proportion of

households with married couples but no dependent children, at 9.69% in 2001, ranking Croydon in the bottom 20% of

• districts. By comparison, the London South average was

10.81%, the London average was 8.47% and the national figure was 12.97%.

• The proportion of households with married couples and

dependent children was 17.17% in 2001, which is low by national standards, with Croydon ranking in the bottom 40%

• f districts. By comparison, the average was 17.85% in London

South, 15.19% in London and 17.48% nationally.

• The proportion of lone parent households was 8.50% in

2005, which is high by national standards, with Croydon ranking in the top 40% of districts. By comparison, the average was 6.65% in London South, 9.7% in London and 7.20% nationally.

Average household size

Average Household Size (2001)- Ward Average Household Size (2001)- SOA level

Average household size

At the ward level, there tends to be larger households to the south‐ west and south‐east of the borough and a corridor of smaller households which matches the location of major transport routes.

Ethnicity

• Croydon has very high proportion of

its population classified as Non‐white at 34.99%. This compares to 21.44% in London South and 30.96% in London.

• Croydon is ranked 13 out of 354

districts, placing the area in the highest 20% of districts nationally.

• In relation to the city comparators,

Croydon has a very high proportion of its population classified as non‐white.

Proportion of non-white population

London

• The proportion of the population classified as White was

65.01%, which is very low by national standards, with Croydon ranking in the bottom 20% of districts. By comparison, the London South average was 78.56%, the London average was 69.04% and the national figure was 88.24%.

• The proportion of the population classified as from a

Mixed background, Black or British Black, Asian or British Asian, Chinese or any other ethnic background is very high by national standards, with Croydon ranking in the top 20% of districts.

Ethnicity

Proportion of population classified as non-white (2001)- Ward Proportion of population classified as non-white (2001)- SOA level

Ethnicity

At ward level there is a higher proportion of the population qualified as Non‐white in the north of the borough compared to the south. This is greatest in West Thornton and Bensham Manor.

Population change and migration

Population change 1971-2008 %

• Between 1991 and 2008 there

was a population change of 8.26%, which compares to 9.62% in London South and 11.58% in London.

• Overall, Croydon is ranked 189
• ut of 408 districts on long‐term

change in its resident population, placing it in the middle 20% of districts nationally.

London

• Croydon has a very high level of immigration by national standards. In 2007,

2.88% of the working age population who are overseas nationals were newly registered for National Insurance numbers, placing Croydon in the top 20% of

• districts. By comparison, the London South figure was 2.61%, the London

figure was 4.84% and the national figure was 1.85%.

• The net level of migration in Croydon in is very low by national standards‐ in

2006 it was ‐1.12%, with the area ranking in the bottom 20% of districts. By comparison, the London South average was ‐0.66%, the London average was ‐1.62% and the national figure was 0.25%.

• The proportion of residents who had moved into Croydon from other parts
• f the UK was 4.23% in 2001, which was average by national standards,

whereas the proportion of residents who had moved into Croydon from

• utside the UK was 0.92% in 2001, which was high by national standards,

with the area ranking in the top 40% of districts. By comparison, the London South average was 1.24%, the London average was 1.69% and the national figure was 0.71%.

• The proportion of residents who had moved out of Croydon at the last

Census was 4.88%, which was high by national standards, with the area ranking in the top 40% of districts. By comparison, the London South average was 5.78% and the national figure was 4.42%.

Population change and migration

Skills and qualifications

Skills & qualifications score

• Croydon has a skills and

qualification score of 101.69, which is around the national

• median. This is very similar to

the London score of 101.87 but lower than the London South score of 106.79.

• Out of all 407 districts,

Croydon is ranked at 183, indicating a resident workforce that performs in the middle 20% of districts by national standards, in terms of human capital.

London

Skills and qualifications

• The proportion of the working age resident population

qualified below NVQ level 2 in Croydon is average, with the area ranking in the middle 20% of districts nationally.

• The proportion of the working age resident population

qualified to NVQ level 2 in Croydon is very low, with the area ranking in the bottom 20% of districts nationally. In 2008, 18.56% of working age residents were qualified to NVQ level 2, compared with 18.24% in London South, 17.24% in London and 21.16% nationally.

• The proportion of the working age resident population

qualified to NVQ level 3 in Croydon is low, with the area ranking in the bottom 40% of districts nationally. In 2008, 18.10% of the working age population held 2 A‐Levels or equivalent, compared with 17.47% in London South, 14.40% in London and 18.90% nationally.

• The proportion of the working age resident population

qualified to NVQ level 4 and above in Croydon is high, with the area ranking in the top 40% of districts nationally. In 2008, 33.73% held a degree or equivalent, compared with 38.69% in London South, 38.60% in London and 29.01% nationally.

Skills and qualifications

The proportion of students gaining five or more GCSEs grade A*‐C increased steadily between 1998 and 2008, although it has lagged behind the national average. The Proportion of knowledge workers amongst the employed workforce in Croydon has fallen between 2006 and 2008, in contrast to the national trend where the proportion has increased.

Ward name District Sub Region Region National Coulsdon West A C C A Croham A B B A Fairfield A B B A Kenley A C C A Purley A B B A Addiscombe B C C A Norbury B C C A Sanderstead B C C A South Norwood B C C A Selsdon and Ballards B C C B Bensham Manor C D D B Coulsdon East C D C B Heathfield C D D B Upper Norwood C D D B Selhurst D D D B Shirley D D D B Thornton Heath D D D B Waddon D D D B West Thornton D D D B Ashburton E D D B Woodside E D D B Broad Green E E D C Fieldway E E E E New Addington E E E E

Skills and Qualifications

Skills and qualifications

At Ward level there is clear contrast in levels of skills between different wards, as demonstrated by the spider diagram for Fairfield and New Addington.

Occupations

Knowledge worker score

• Croydon has a Knowledge

worker score (reflecting the proportion of professional, managerial and technical workers) of 101.90, which is just above the national median. In comparison London South scores 123.69 and London has a similar score of 123.16.

• Out of the 407 districts, Croydon

is ranked at 157, indicating a resident workforce that performs in the top 40% of districts nationally.

• Compared to the neighbouring

districts, Croydon has a low knowledge workers score.

London

Occupations

• The proportion of the working population

who are in elementary occupations in Croydon is low by national standards, with 9.67% in Level 1 Occupations. By comparison, the London South figure is 7.32%, the London figure is 9.05%, and the national figure is 11.37%.

• The proportion of the working population

who are in lower skilled occupations in Croydon is high by national standards, with 37.11% in Level 2 Occupations. By comparison, the London South figure is 30.32% , the London figure is 29.65% and the national figure is 34.37%.

• The proportion of the working population who are in skilled occupations in

Croydon is high by national standards, with 26.97% in Level 3 Occupations. By comparison, the London South figure is 27.86%, the London figure is 26.55% and the national figure is 25.40%.

• The proportion of the working population who are in managerial occupations in

Croydon is average by national standards, with 26.25% in Level 4 Occupations. By comparison, the London South figure is 34.50%, the London figure is 34.74% and the national figure is 28.86%.

Ward name District Sub Region Region National Croham A B B A Fairfield A B B A Kenley A B B A Purley A B B A Sanderstead A B B A Coulsdon West B C C A Selsdon and Ballards B C C A Addiscombe B C C B Coulsdon East B C C B Norbury B D C B Heathfield C D C B Shirley C D D B South Norwood C D D B Upper Norwood C D D B Ashburton D D D B Waddon D D D B Selhurst D E D C Thornton Heath D E D C Woodside D E D C Bensham Manor E E D C West Thornton E E E C Broad Green E E E D Fieldway E E E E New Addington E E E E

Knowledge Workerrs

Occupations

Knowledge Workers Score (2001)

There is a clear trend within the borough. The further south‐ east, the higher the knowledge worker score

Prosperity

Prosperity score

• Croydon has a prosperity

score of 106.43, which compares to 132.72 in London South and 135.31 in London.

• Croydon is ranked 110 out of

408 districts, indicating average incomes amongst the resident population in the top 40% of districts nationally.

• Prosperity in Croydon is high

compared to most of the comparator cities, but remains low when compared to neighbouring boroughs.

London

Prosperity

• At £25,800.00, the average total income in Croydon is above the

national median, with the area ranking in the top 40% of districts

• nationally. By comparison, the London South figure is £32,172.97,

the London figure is £32,800 and the national figure is £24,241.02.

• The average house price in Croydon is also high, at £223,614.92,

with the area ranking in the top 40% of districts nationally. By comparison the London South figure is £291,063.00, the London figure is £343387.77 and the national figure is £175,023.75.

• The average number of rooms per household in Croydon was very

low ‐ the average number of rooms per household was 5.08, compared with 5.15 in London South, 4.68 in London and 5.29 nationally.

• The number of households with two or more cars in Croydon was

low, with the district ranking in the top 40% of districts nationally. In 2001, 25% of households had access to two or more cars, compared with 27% in London South, 19.5% in London and 29% nationally.

• Average annual incomes have increased at a low rate between 2000

and 2006. The growth of 20.00% in average incomes places the area in the bottom 40% of districts nationally. By comparison incomes grew by 23.37% in London South and 31.11% in London. by 148.49%.

Ward name District Sub Region Region National Coulsdon West A A A A Kenley A B A A Purley A B A A Sanderstead A B A A Selsdon and Ballards A A A A Ashburton B D C A Coulsdon East B C B A Croham B C B A Fairfield B D C A Heathfield B D C A Addiscombe C D C A Norbury C D C A Shirley C D C A Upper Norwood C E D B Woodside C E D B Bensham Manor D E D B Thornton Heath D E D B Waddon D E D B West Thornton D E D B South Norwood E E D B Broad Green E E E C New Addington E E E C Selhurst E E E C Fieldway E E E D

Prosperity

Prosperity

Map: Net weekly Household Income estimate (2001)

At the ward level there is a general pattern of higher total weekly household income towards the south of the

• district. The spider diagram

clearly illustrates the difference in levels of prosperity between two contrasting wards.

Deprivation

Deprivation score

• Croydon has a deprivation

score of 98.76, which compares with 71.74 in London South and 120.88 in London.

• Overall, Croydon is ranked 125
• ut of 354, putting it in the 40%

most deprived districts nationally.

London

• The inequality score for Croydon is very high by national standards, at

116.26, with the district ranking amongst the 20% most unequal districts, in terms of the difference between the least deprived and most deprived Lower Level Super Output Area. In comparison, the figure for London South is 105.85 and the figure for London is 90.05.

• The employment domain score and health domain score is average by

national standards, with the district ranking in the middle 20% of districts.

• The education domain score, of 15.57, is low by national standards, with

the district ranking in the 40% least deprived districts. By comparison, the London South score is 11.12, the London score is 14.38 and the national score is 21.61.

• For the income domain, Croydon scores 0.17 and is ranked in the 40%

most deprived districts. By comparison, the London South figure is 0.13, the London figure is 0.21 and the national figure is 0.16.

• The housing domain score and environment domain score are both very

high by national standards, with the district ranking in the 20% most deprived districts.

• The crime domain score, of 0.06, is high by national standards, with the

district ranking in the 40% most deprived districts. By comparison, the London South figure is ‐0.05, the London figure is 0.35 and the national figure is ‐0.01.

Deprivation

Ward name District Sub Region Region National Sanderstead A B A B Selsdon and Ballards A A A B Coulsdon East A C A C Coulsdon West A B A C Kenley A C A C Purley B C B C Croham B D B D Heathfield B D B D Norbury B D B D Shirley B D B D Addiscombe C D B D Ashburton C D B D Bensham Manor C D C D Fairfield C D B D West Thornton D E C D Thornton Heath D E C E Upper Norwood D E C E Waddon D E D E Woodside D E C E Broad Green E E D E Fieldway E E E E New Addington E E D E Selhurst E E D E South Norwood E E D E

Deprivation

Deprivation

Index of Multiple Deprivation overall score (2007)- Ward Map: Index of Multiple Deprivation overall score (2007)- SOA level

Levels of deprivation vary considerably according to location within the borough. It remains the case that the north has higher levels of deprivation, while the south and east are generally less deprived.

Nearest neighbours: Northampton; Leeds; Basildon; Sutton; Bristol; Reading; Swindon Haringey; Harlow; Enfield; Dartford; Watford; Hillingdon

Summary and nearest neighbours

Croydon residents have levels of skills and qualifications that are above the national

• average. It also has a

higher than average proportion of knowledge workers amongst its

• workforce. Partly as a

result of this, Croydon residents enjoy levels of prosperity that are above the national average. However, there are also high levels of inequality and higher that average levels of deprivation.

Knowledge workers v prosperity

Richmond Wandsworth Reigate Merton Bromley Kingston Southwark Lambeth Lewisham Sutton Tandridge Croydon Leicester Crawley Coventry Northampton Milton Keynes Croydon Stockport Warrington Reading Brighton Nottingham

Economy (businesses)

Environment (place)

Economic Performance Industrial Structure Businesses & Enterprise Labour market Skills & Quals Prosperity Deprivation Housing Connectivity Local Amenities Natural Environment Occupations

B B B C C C B D

QUALITY OF PLACE Society (people) COMPETITIVENESS

Croydon

Note: An ‘A’ grade indicates that the area is performing in the top 20% of districts nationally, while an ‘E’ grade places it in the bottom 20%

Commercial property

• There has been a 2.96% change in

commercial and industrial floorspace between 1999 and 2008 for Croydon. In comparison, London South has had an increase of 3.76% and London has increased by 4.32%.

• Out of 375 districts, Croydon is ranked at

298 on our floorspace change score, indicating a level of growth in the amount of commercial, industrial and retail floorspace in the bottom 40% of districts nationally.

London

Commercial property

• Compared to the comparator cities in the stacked bar chart, the

proportion of floorspace that is in industrial use is very low, with the area ranking in the bottom 20% of districts nationally. In 2008, 35.07%

• f total floorspace was in industrial use, compared to 37.39% in

London South, 35.09% in London and 61.64% nationally.

• The proportion of floorspace that is in retail use is very high, with the

area ranking in the top 20% of districts nationally. In 2008, 31.20% of total floorspace was in retail use, compared with 32.16% in London South, 22.62% in London and 17.85% nationally.

• The proportion of floorspace that is in office use is very high, with the

area ranking in the top 20% of districts nationally. In 2008, 31.16% of total floorspace was in office use, compared with 27.01% in London South, 39.93% in London and 17.04% nationally.

Share of sub‐regional floorspace‐ Ward level

Commercial property

Within the borough, the share of sub‐regional floorspace is generally lower in the east of the

• district. For instance Shirley has a smaller share of all floorspace types, while Fairfield has shares

which are greater than the national median for almost all floorspace categories.

Housing

Affordability score

• Croydon has an housing

affordability score of 94.5, which compares to 78.09 in London South and 83.87 in London.

• Croydon is ranked 218
• ut of 375 districts on our

affordability score, indicating that the area is in the middle 20% of districts nationally in terms of housing affordability.

London

Housing

• Croydon has seen an average growth in average house prices

between 1999 and 2009 of 119.88%. This places the area in the middle 20% of districts nationally. By comparison, average prices changed by 112.83% in London South, by £146.33 in London and 120.14% nationally.

• Lower quartile housing affordability is above the national

average in Croydon, increasing steadily between 1997 and 2005, and levelling out between 2005 and 2008.

Proportion of households in owner occupied properties (2001)‐ Ward Proportion of households in owner occupied properties (2001)‐ SOA level

Housing

There is generally a larger proportion of households living in

• wner‐occupied properties in the

south of the district

• The proportion of households that were owner occupied

within Croydon was 68.72% in 2001. This places Croydon in the bottom 40% of districts nationally. By comparison, the London South figure was 71.56%, the London figure was 56.52% and the national figure was 68.29%.

• The proportion of households that were rented within

Croydon was 31.28% in 2001. This places Croydon in the top 40% of districts nationally. By comparison, the London South figure was 28.44%, the London figure was 43.48% and the national figure was 31.71%.

Housing

Health

Health score

• Croydon has a health score of

100.57, which compares to a score of 101.22 for London South and a score of 99.42 for London.

• Croydon is ranked 187 out of

375 districts on our health score, indicating levels of overall life expectancy that are in the middle 20% of districts nationally.

• Croydon has the highest health

score out of the comparator cities, but performs less well when compared to the neighboring boroughs

• Average life expectancy in Croydon was 80.19 years in 2007. By

comparison, the London South figure was 81.08 years, the London figure was 80.17 years and the national figure was 79.68 years.

• The infant mortality rate in Croydon is high (5.40 per 1000 population),

with the area ranking in the top 40% of districts nationally. By comparison, the London South figure is 4.25 per 000 population, the London figure is 5.20 per 000 population and the national figure is 5.20.

• At 97.00, the standardised mortality ratio in Croydon is average, with the

area ranking in the middle 20% of districts nationally. By comparison, the London South figure is 89.58, the London figure is 94.00 and the national figure is 100.00.

• At 19.30%, the proportion of the population who are obese in Croydon is

estimated to be very low, with the area ranking in the bottom 20% of districts nationally. By comparison, the London South figure is 17.74%, the London figure is 14.52% and the national figure is 20.10%.

• The proportion of the population who smoke in Croydon is estimated to

be average (at 23.20%), with the area ranking in the middle 20% of districts

• nationally. By comparison, the London South figure is 22.19%, the London

figure is 16.26% and the national figure is 20.63%.

Health

Health

Health score

Croydon’s performance at district level hides inequalities at ward level There are higher health scores towards the south of the district Northerly wards such as Broad Green and Waddon are well below the national average.

Transport and connectivity

Connectivity score

• Croydon has a connectivity

score of 161.16. In comparison, the figure for London South is 313.65 and the London figure is 686.65.

• Croydon is ranked 67 out of 408

districts for its overall connectivity score, indicating an area that performs in the top 20% of districts nationally on levels of connectivity to intercity rail, motorways and airports.

• In comparison to the city

comparators, Croydon is ranked in second position but performs less well when compared to the neighbouring boroughs, where it is ranked in 10th position.

London

Transport and connectivity

• The proportion of residents who travelled to work within Croydon by public

transport in 2001 was very high (36.77%) placing the area in the top 20% of districts nationally. By comparison the London south figure was 35.30%, the London figure was 42.14% and the national figure was 14.81%.

• The proportion of residents who travelled to work within Croydon by foot or

bicycle was 9.14% in 2001. This was very low, placing the area in the bottom 20%

• f districts nationally. By comparison the London South figure was 9.61%, the

London figure was 10.75% and the national figure was 13.03%.

• The average travel to work time for residents in Croydon is 31.00 minutes which

is very high, placing it in the top 20% of districts nationally. This compares with a London South average of 28.67 minutes, a London average of 28.18 minutes and a national average of 20.32 minutes.

• The proportion of residents who work outside Croydon was 49.94% in 2001. This

was high, placing the area in the top 40% of districts nationally. By comparison the London South figure was 56.84%, the London figure was 61.28% and the national average was 39.62%.

• At 1,473.01, the number of journeys per sq km in Croydon is very high, with the

area ranking in the top 20% of districts nationally. This compares with a London South figure of 1206.09, a London figure of 2420.21 and a national average of 155.82.

• The proportion of people who travelled to work by car was 43.33% in 2001,

placing it in the bottom 20% of districts nationally. By comparison the London South figure was 43.71%, the London figure was 36.01% and the ntional average was 61.18%.

Proportion of persons travelling to work by public transport‐ Ward level (2001) Proportion

• f persons

travelling to work by public transport (2001) ‐ SOA level

Transport and connectivity

At the ward level and SOA level a pattern emerges whereby we see a larger proportion

• f persons travelling to

work by public transport along the main transport routes that cut through Croydon.

Transport and connectivity

Origins of Knowledge workers working in Croydon, 2001 Destination of Knowledge workers living in Croydon, 2001

The destination of Knowledge workers living in Croydon extends beyond the neighbouring boroughs and encompasses much of London South and the wider London region. Although a great number of Knowledge workers who live in Croydon also work in the borough, popular work destinations include central London and the City of London to the north and Brighton to the South. The origins of Knowledge workers working in Croydon has a less dispersed pattern. There is a high number of Knowledge workers working in Croydon who live within the borough or in the immediate hinterland.

Local amenities

Local amenities score

• Croydon has a local amenities

score of 298.22. In comparison London South has a score of 392.74 and London has a score

• f 570.49.
• Overall, Croydon is ranked 37
• ut of 376 districts, indicating a

standard of local amenities (cinemas, theatres, museums, cultural heritage sites etc) that is in the top 20% of districts nationally.

London

• The number of cultural amenities per 000 sq m in Croydon

was 831.31. This places Croydon in the top 20% of districts

• nationally. By comparison, the London South figure was

853.71, the London figure was 2,133.32 and the national figure was 100.00.

• The number of national heritage sites per 000 sq m in

Croydon was 0. By comparison, the London South average was 44, the London average was 148 and the national average was 65.

• The number of listed buildings per 000 sq m in Croydon was

3.54. This places Croydon in the bottom 40% of districts

• nationally. By comparison, the London South average was

9.28, the London average was 24.38 and the national average was 3.43.

• The proportion of employment in hotels and restaurants in

Croydon is 5.55%. This places Croydon in the bottom 40% of districts nationally on this measure. This compares with 6.03% in London South, 7.13% in London and a national average of 6.71%.

Local amenities

Natural environment

Natural environment score

• Croydon has a natural

environment score of 71.06, which compares to a score of 78.47 in South London and a score of 50.27 in London.

• Croydon is ranked 253 out of

354 districts for its overall natural environment score, putting it in the bottom 40% of districts nationally.

• The bar chart to the left

illustrates that although well below the national average, Croydon’s natural environment score is relatively high when compared with neighbouring boroughs.

London

• The natural beauty score (based on access and

contiguity) in Croydon is 26.23. This places Croydon in the top 40% of districts nationally. By comparison, the London South score was 55.66, the London score was 38.51 and the national score was 100.00.

• The air quality score, is measured as part of the Index of

Multiple Deprivation, and therefore a higher score represents poor air quality. For Croydon this was 1.46. By comparison, the London South score was 1.47, the London score was 1.66 and the national score was 1.06.

• The tranquility score, as measured by population

density, in Croydon was 26.41. This places Croydon in the bottom 20% of districts nationally. By comparison, the London South score was 36.26, the London score was 25.62 and the national score was 100.00.

• The average weather score, as measured by average

sunshine hours, average rainfall and average temperature in Croydon was 108.42. This placed Croydon in the top 40% of districts nationally. By comparison, the London South score was 109.34, the London score was 109.50 and the national score was 100.00.

Natural environment summary

Nearest neighbours: Enfield; Trafford; Stockport; Hillingdon; Exeter; Worcester; Plymouth Norwich; Worthing; Oxford; Havering; Harlow

Summary and nearest neighbours

Croydon has a mixed environmental profile. Connectivity and the quality

• f local amenities are key
• assets. While housing

affordability and the quality

• f the natural environment

both score below the national median, the borough scores well by London standards. The rate of growth in commercial and industrial floorspace has been very low

• ver recent years.

Amenities v environment

Richmond Reigate Tandridge Croydon Bromley Lewisham Crawley Sutton Southwark Merton Kingston Lambeth Wandsworth Brighton Northampton Croydon Swindon Stockport Nottingham Milton Keynes Leicester Warrington Coventry Reading

Economy (businesses)

Environment (place)

Economic Performance Industrial Structure Businesses & Enterprise Labour market Skills & Quals Prosperity Deprivation Housing Connectivity Local Amenities Natural Environment Occupations

B B B C C C B D A A D C

QUALITY OF PLACE Society (people) COMPETITIVENESS

Croydon

Note: An ‘A’ grade indicates that the area is performing in the top 20% of districts nationally, while an ‘E’ grade places it in the bottom 20%

Croydon in context

Richmond Kingston Lambeth Wandsworth Merton Sutton Croydon Bromley Lewisham Southwark Tandridge Reigate Crawley Economy Economic scale B B A A B B A A B A D B B Productivity A A A A A B B A A A A A B Economic change B E D D C E C A B A A D E Industrial structure A A B B B B B B D A B A A Business & enterprise A A A A A C B B A A D D B Skills & qualifications A A C A C D C B B C B B E Labour market C D E B B C C B D E B A B Society Knowledge workers A A A A A B C A A A B A E Prosperity A A A A A B B A B A A A C Deprivation B B E C B B D B E E A A C Inequality C C A C C C E D A C A B C Health A B E D A B C A E D A B A Crime C C E D C D D D E E B B D Environment Housing affordability E E D E E D C D C D E D B Floorspace change C D D D E D D D E C C C B Connectivity A A A A A A A B A A B B A Amenities A A A A A B A A A A E C B Natural environment B E E E E E D D D E C D E

Note: An ‘A’ grade indicates that the area is performing in the top 20% of districts nationally, while an ‘E’ grade places it in the bottom 20%

• 3. Impact of the recession

Most vulnerable sectors

• Financial services (SIC 65, 67)
• Other business services (SIC 74.11, 74.2)
• Construction (SIC 45)
• Transport (SIC 60, 61, 62)
• Manufacturing (SIC 21, 27, 30, 34)
• Retail, hotels and restaurants (SIC 52, 55)
• Post & telecommunications (SIC 64)

Most vulnerable local economies

Employment in the most vulnerable sectors

• In relation to the neighbouring comparator boroughs, Croydon has the highest total number of people employed in

vulnerable sectors at 59,440.

These sectors include the Manufacture of Motors, Metals, Paper products and Electrical machinery, Construction, Land Transport, Water Transport , Air Transport, Financial intermediation, Auxiliary financial services, Retail, Hotels and Restaurants, Legal services, Architectural and Engineering activities, and Post and Telecommunications,

Most vulnerable local communities

Workforce in the most vulnerable sectors

• In relation to the neighbouring comparator boroughs, Croydon has the highest total number of residents employed in

vulnerable sectors at 72,935.

These sectors include the Manufacture of Motors, Metals, Paper products and Electrical machinery, Construction, Land Transport, Water Transport , Air Transport, Financial intermediation, Auxiliary financial services, Retail, Hotels and Restaurants, Legal services, Architectural and Engineering activities, and Post and Telecommunications,

Most vulnerable places

level of employment in most vulnerable sectors

Kingston Sutton Merton

Richmond

Croydon Bromley Sothwark Lambeth Wandsworth Crawley Lewisham Reigate & Banstead Tandridge

Impact on local economies

employment in the most vulnerable sectors as % of total employment

• 46% of Croydon’s employment is base is in vulnerable sectors. This is above the national average and places

Croydon second in relation to the neighbouring comparator boroughs

Impact on local communities

employment in the most vulnerable sectors as % of total workforce

• 46% of Croydon’s workforce are employed in vulnerable sectors, above the national average of 41%. Croydon is

ranked fourth against the neighbouring comparator boroughs in regards to employment in the most vulnerable sectors as a % of total workforce.

Most vulnerable places

employment in most vulnerable sectors as % of employment base/workforce

Croydon Merton Bromley Kingston Richmond Sutton Crawley Lewisham Wandsworth Reigate & Banstead Lambeth Southwark Tandridge

Job losses 2009-10 - assumptions

Sector Job losses % of sector total Financial and business services 215,000 17% Transport 75,000 13% Manufacturing 175,000 6% Construction 200,000 17% Retail, distribution, hotels 200,000 5% Post & telecoms 15,000 3.5% Other sectors 135,000 Total 1,000,000

Potential job losses

Jan-Dec 2009

• Over 4,348 jobs are projected to be lost in Croydon, ranking Croydon second against the neighbouring comparator

boroughs in regards to potential job losses between January and December 2009.

Potential job losses as % local employment

• Croydon is ranked fourth against the neighbouring comparator boroughs in regards to potential job losses as

a % of local employment between January and December 2009.

• At 3%, this is just below the national average.

Potential increase in unemployment

Jan-Dec 2009

• An additional 6,128 resident workers are projected to become unemployed Croydon between January and

December 2009, ranking Croydon second against the neighbouring comparator boroughs.

Impact on local unemployment rates

Projected increase in unemployment rates to end 2009

• Croydon is ranked sixth against the neighbouring comparator boroughs in regards to projected increase in

unemployment rates between January and December 2009.

• The projected increase of 3.91 percentage points is above the national average.

Summary of potential impact on Croydon

Jobs in vulnerable sectors 59,440 Jobs in vulnerable sectors as % of employment base 46.03% Potential job losses Jan-Dec 2009 4,347 Workforce employed in vulnerable sectors 72,935 Workers employed in vulnerable sectors as % of total workforce 46.54% Potential increase in unemployment Jan-Dec 2009 6,128 Percentage point increase in unemployment rate Jan- Dec 2009 3.91%

• 4. Typologies of Place

Economic Typologies

Premier League (17) Championship (106) League One Leaders (82) League One Strugglers (93) Non League (74)

Social & Environmental Typologies

City Living (11) Prospering Suburbs (103) Multicultural (29) Typical Traits (75) Countryside (77) Blue Collar Communities (49) Constrained by Circumstances (30)

Economic v social typologies

Premier League Championship League One Leaders League One Strugglers Non League Constrained by Circumstance s Blue Collar Communities Countryside Typical Traits Multicultural Prospering Suburbs City Living

Incomes Earnings

Economic v social typologies

Premier League

Wandsworth

Championship

Bromley Sutton Reigate & Banstead Crawley Croydon Lewisham Southwark Lambeth Merton Tandridge Richmond Kingston

League One Leaders League One Strugglers Non League Constrained by Circumstances Blue Collar Communities Countryside Typical Traits Multicultural Prospering Suburbs City Living

Economic v social typologies

Premier League Championship

Coventry Milton Keynes Stockport Swindon Croydon Nottingham Leicester Reading Northampton Warrington Brighton

League One Leaders League One Strugglers Non League Constrained by Circumstances Blue Collar Communities Countryside Typical Traits Multicultural Prospering Suburbs City Living

• 5. Understanding your citizens,

customers and communities

Output Area Classification System (OAC)

• Geodemographic system
• Developed by ONS
• Free, open and transparent
• Limited support from OAC User Group

(affiliated to RSS)

7 Supergroups 21 Groups 52 Sub-groups

Output Area Classification

Characteristics High correlation Age 5-15 Lone parent households Households with non-dependent children Terraced housing Routine/Semi-routine employment Mining/Quarrying/Construction employment Manufacturing employment Retail Trade employment Low correlation Indian, Pakistani and Bangladeshi Black Born outside the UK Rent (private) Flats HE Qualifications Financial Intermediation employment

Supergroup 1 - Blue Collar Communities

Croydon has a very low level of population in Supergroup 1 (Blue Collar Communities) by national standards (3.26%).

Characteristics High correlation Age 25-44 Born outside the UK Population density Single parent households Rent (private) Flats HE Qualifications Financial Intermediation employment Low correlation Ages 0-4, 5-14, 25-44, and 65+ Lone parent household Households with non-dependent children Rooms per household Provide unpaid care Economically inactive – looking after family General employment

Supergroup 2 – City Living

Croydon has a very high level of population in Supergroup 2 (City Living) by national standards (8.42%).

Characteristics High correlation Age 45-64 and 65+ Detached housing Rooms per household 2+ car households Work from home Provide unpaid care Agricultural employment Low correlation Indian, Pakistani and Bangladeshi Black Population density Single person household Flats People per room Public transport to work Unemployment

Supergroup 3 – Countryside

Croydon has no residents in Supergroup 3 (Countryside) (0.00%).

Characteristics High correlation Age 45-64 Two households no children Households with non-dependent children Detached housing Rooms per household 2+ car households Provide unpaid care Agricultural employment Low correlation Indian, Pakistani and Bangladeshi Divorced/Separated Single person household Single pensioner household Renting (public and private) Terraced housing No central heating Unemployment

Supergroup 4 – Prospering suburbs

The area has a low level of population in Supergroup 4 (Prospering Suburbs) by national standards (18.16%).

Characteristics High correlation Age 65+ Divorced/Separated Single pensioner households Rent (Public) Flats Routine/Semi-Routine employment Unemployment Low correlation Two adults no Children Rent (Private) Detached Housing Rooms per Household HE Qualifications 2+ Car Households Work from home

Supergroup 5 – Constrained by circumstances

Croydon has a very low level of population in Supergroup 5 (Constrained by Circumstances) by national standards (1.20%).

Characteristics High correlation Work part-time Terraced Housing Low correlation Age 65+ Rent (Public) Characterised by its averageness, this group has few values which are high or low in comparison to other groups

Supergroup 6 – Typical traits

The area has a very low level of population in Supergroup 6 (Typical Traits) by national standards (9.78%).

Characteristics High correlation Ages 0-4 and 5-15 Indian, Pakistani and Bangladeshi Black Born Outside UK Population Density People per Room Public Transport to Work Students Unemployment Low correlation Ages 45-64 and 65+ Single Pensioner Households Two Adults no Children Economically Inactive/ Looking after Family or Home

Supergroup 7 – Multicultural

Croydon has a very high level of population in Supergroup 7 (Multicultural) by national standards (59.18%).

OAC Groups

• The majority of Croydon’s population is classified as Supergroup7 (Multicultural communities). OAC Group 7a (Asian Communities)

and Group 7b (Afro-Caribbean Communities) each have high proportions of population by national standards.

• The second largest is Supergroup 5 (Prospering Communities) where OAC Group 4d (Thriving suburbs) represents the largest

group, followed by OAC Group 4b (Prospering Older Families).

• The third major group is Supergroup 2 (City Living), where OAC Group 2b (Settled in the City) represents the largest group.
• As can be seen from the map, residents classified as Supergroup 7 are highly concentrsted in the north of the borough, with

residents classified as Supergroup 5 highly concentrated in the south.

OAC Groups

• The chart on the left shows the distribution of population at OAC Group level within Croydon and the other

neighbouring boroughs.

• The chart on the right shows the distribution of population at OAC Group level within Croydon’s wards.

Croydon OAC Supergroups

Nearest neighbours

Barnet Harrow Hounslow Slough Brent Waltham Forest Ealing Lewisham Southwark Haringey

• By national standards Croydon

has an extremely high proportion of population in Supergroup 7 (Multicultural) and Supergroup 2 (City Living). All other Supergroups are poorly represented.

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