CREDENTIALS PRESENTATION TRISHNA BHATTACHARJEE NAME : Trishna - - PowerPoint PPT Presentation

CREDENTIALS PRESENTATION

TRISHNA BHATTACHARJEE

NAME: Trishna Bhattacharjee AGE: 31 Years GENDER: Female MARITAL STATUS: Married LOCATION: Bangalore, India MOBILE: +91 9986987373 MAIL: trish911bhatt@gmail.com

INTRODUCTION

• People find me to be an upbeat,

passionate, self-motivated team player with excellent communication skills and creative inclination

• For the past several years I have worked in

Client Servicing & Marketing Communication

• My experience includes understanding the

brands/clients, developing strategy, creative thinking, liaising between teams, project management and developing viable leads

• I have a track record of delivering quality

work and meeting assigned timeline

• Given a chance , I would love to prove

myself to the Company.

2011

Graduated with an MBA degree in Marketing & Finance from Bangalore University

2011-2014

Worked with JP Morgan, Engraphics, Idiom Design and Consulting, Stirred Creative & Saatchi & Saatchi Focus

2015

Took sabbatical and explored South East Asia.

2016-Till Date

Working with Kurlon Enterprise Ltd as Deputy Manager-Product Marketing Services

MY AREAS OF EXPERTISE

• Brand positioning
• Brand communication
• Strategic & creative thinking
• Design/project management
• App development
• Product packaging
• Brand compliance
• Vendor management
• Business development

CLIENT SERVED

PROJECT EXPERIENCE:

BRAND REPOSITIONING FOR KURLON

SOLUTION

With a goal of revamping the brand persona, Kurl-on now wanted to focus on targeting younger audience. One of the potential drivers for the re-positioning strategy was to use of social media due to high affinity among the new-age audience. Hence we repositioned ourselves as a young and promising brand with a new brand seed and brand vision. New Brand Seed

‘WHEN A MATTRESS BEGINS TO MATTER’

PROBLEM STATEMENT

As new age competitors kept emerging with focus on new varieties

• f mattresses based on PU foam &

spring, Kurl-on got positioned as a more traditional brand, focused on Coir mattresses over the years. It started losing its appeal and connect with the younger audience that were coming first time into the category. There was an eminent risk of losing its market leadership position despite huge awareness, yet low on consideration and purchase intent.

CREATIVE EXTENSION

PROJECT EXPERIENCE:

BRAND COMMUNICATION (OVERALL)

SOLUTION

I have always believed that a brand is much more than a logo. A memorable brand needs to be designed, developed and nurtured. Brand reputation is consolidated over time. Effective brand communications build your brand's reputation with your consumers. Every brand should ensure consistency across all communication channels. Brand reputation is actively built every time a customer meets your brand.

PROBLEM STATEMENT

As marketers, we constantly strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. How is to build a brand and a long lasting brand- customer relationship?

Print campaign for Kurlon emphasizing on importance of having a Kurlon-Kurlopedic mattress Print Campaign on No smoking for HCG Cancer Care

• Kurlon : Brand and marketing communications.
• Mead Johnson Singapore & Indonesia : App Development (9 Nos.)
• Infosys : Internal communication and digital media support
• HCG Cancer Care : ATL , Digital and BTL support
• Navrathan Jewelers: ATL and BTL support
• MM Foam Mattresses : Brand development & BTL Support
• Bosch : Internal Communication s and CSR Initiates
• Coats Industrial thread : Internal communications and BTL support
• Microsoft : Internal communications
• Future Group , Hyatt & YLG Salon : Branding, Design and Experience(retail + hospitality)

PROJECT EXPERIENCE:

APP DEVELOPMENT FOR MEAD JOHNSON NUTRITION (SINGAPORE & INDONESIA)

SOLUTION

We had developed an app specific to Singapore and Indonesian market focusing on the product. Making it look more interactive and engaging, at the same time easy to register and comprehend. Have worked from scratch

• Conceptualization
• Budget, resource and vendor allocation
• Structuring the app (content flow)
• Visual architecture and Wire framing
• Designing the app
• App development and hosting
• Testing and launch

PROBLEM STATEMENT

Being a pharmaceutical sales representative is getting tougher. Too many reps in the field. The increase in numbers also makes it tougher for reps to set themselves apart from all the other faces in the crowd. "The challenge for a rep is, how do I distinguish myself from everybody else?“ Problem was to give Mead Johnson Enfamil A+ details in easier and simpler format to the decision makers.

PROJECT EXPERIENCE:

PRODUCT PACKAGING FOR KURLON

Print campaign emphasizing on importance

• f mattress for Kurlon

Wedge Pillow product packaging: Insert creative Kurlon foldable mattress product packaging: Insert creative Kurlon Latex Pillow product packaging: Insert creative Kurlon Coir Mattress packaging: Product Label creative

PROJECT EXPERIENCE:

BRAND COMPLAINCE

SOLUTION

KURLON As a brand manager I took this opportunity to draft the brand manual and plugged in all required brand details (new brand seed, digital usage, iconography) as per the new brand seed. Given that I had an earlier experience of developing brand manuals , it was relatively easy to put all required details in place .

PROBLEM STATEMENT

KURLON Brand manual was not updated for long because of which there were may confusions when it came to brand communications and consistency. DALMIA BHARAT CEMENT Was part of a team who re-branded the company. Had managed the entire project right from ideation, execution and delivery of the brand manual. As this was my first time experience in drafting a brand manual , it was a learning experience. DALMIA BHARAT CEMENT Dalmia Bharat Cement went through major transformation and rebranding. It had to be re-positioned in the market and among the existing and new target audience.

THANK YOU FOR YOUR TIME AND PATIENCE