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Creative Care Career Pathways Exploring the varied apprenticeship option Welcome & housekeeping Care sector: challenges & opportunities Iain MacBeath, Director of Adult Care Services, Hertfordshire County Council Hertfordshires


  1. Creative Care Career Pathways Exploring the varied apprenticeship option

  2. Welcome & housekeeping

  3. Care sector: challenges & opportunities Iain MacBeath, Director of Adult Care Services, Hertfordshire County Council

  4. Hertfordshire’s economy Gareth Dace, Senior Enterprise Coordinator, Hertfordshire LEP

  5. A good place to live and work Watch: Hertfordshire Labour Market Information video Factor Hertfordshire UK % economically active 79.5% 74.7% 16-18 year olds Unemployed 3.1% 4.5% Average salary £31,047 £28,758 Residents with Level 3 68% 57.5% (A-level equivalent qualifications) Annual average rate of 2.7% 1.7% jobs growth

  6. Hertfordshire’s key employment industries Industry % of Hertfordshire % of UK population population employed employed in this in this industry industry Retail, wholesale and motor vehicle repair 17.7 15.2 Admin and support services 14.5 8.9 Professional, scientific and technical 12.1 8.6 Human health and social work activities 8.8 13.2 Education 8.2 8.9 Construction 6.3 4.6 Accommodation and food service activities 5.9 7.4 Manufacturing 5.8 8.1

  7. Challenges for Hertfordshire • An ageing workforce (50+) returning to employment in new industries • A tight labour market • A higher rate of hard to fill vacancies (H2FVs), compared to the national average • Skills gaps in existing employees are slightly more prevalent in Hertfordshire (2017) • 5% staff were not fully proficient; higher than England average of 4% • Skills gaps affect 18% of employers in Hertfordshire compared to 13% in England • Net migration loss of 66,500 per day, mostly into London and higher skilled residents

  8. Hertfordshire’s adult social care sector • 31,000 jobs in 2017 (7% local authority, 84% independent providers) • 2700 managerial roles; 23,000 direct care • 69% of workforce has been working in the sector for 3+ years • 10.3% of roles in adult social care are vacant, approximately 3000 • 84% of workforce is female • Average age is 44.2 years old (8% are under 24, 26% are over 55, and 8000 will be reaching retirement age in the next 10 years) • 49% of the workforce hold a relevant adult social care qualification

  9. Hertfordshire’s apprenticeship landscape The national picture: All age apprenticeship starts, England

  10. Hertfordshire’s apprenticeship landscape Apprenticeship starts by level: national 12% 44% 44% Intermediate Advanced Higher & Degree

  11. Hertfordshire’s apprenticeship landscape The reasons: Changes in funding • Introduction of the apprenticeship levy • New incentives for small businesses • New co-investment model of 10% / 90% Changes in curriculum • The Institute for Apprenticeships (IfA) • Employer trailblazers • Apprenticeship standards Changes in providers • Degree apprenticeships • Employers can become training providers • New Register of Apprenticeship Training Providers

  12. Barclays research 2016: 15% of university students considered other options such as an apprenticeship 2018: 43% of university students considered other options such as an apprenticeship 2016: 65% of parents think university is the best option for their child 2018: 71% of parents would encourage their child to do an apprenticeship over a university degree 2016: 17% of parents were aware of degree level apprenticeships 2018: 64% of parents are aware of degree level apprenticeships 2016: 85% of students did not consider any alternative to university 2018: 55% of students did not consider any alternative to university 2016: 24% of students felt their parents and teachers discussed apprenticeships as an alternative career route 2018: 42% of students felt their parents and teachers discussed apprenticeships as an alternative career route Read: nearly half of students and graduates regret going to university, finds research by Barclays Apprenticeships

  13. The local picture Hertfordshire apprenticeship starts (selected industries) Industry 16/17 17/18 % change final final 17/18 vs. 16/17 Health & Social Care 1526 759 -50.3% Accounting and Finance 178 364 104.5% Business Management 625 724 15.8% Engineering 331 349 5.4% Hospitality and Catering 521 357 -31.5% ICT Practitioners 192 289 50.5%  Expecting growth in IT and Life Sciences within Hertfordshire  More vacancies than in previous years – but need to get better at matching  Need to work with large employers to filter candidates to supply chain

  14. The local picture Level of apprenticeship starts in Hertfordshire Starts % Difference 16/17 Level Age 2016/17 Final 2017/18 Final vs 17/18 Intermediate 16-18 1,076 832 -22.7% 19-24 944 589 -37.6% 25+ 1,409 766 -45.6% Total 3429 2187 -36.2% The trend shows Advanced 16-18 667 719 7.8% that more people are 19-24 899 941 4.7% 25+ 1,215 1,209 -0.5% starting higher level Total 2781 2869 3.2% apprenticeships and Higher 16-18 48 79 64.6% less are going into 19-24 167 316 89.2% intermediate level. 25+ 372 484 30.1% Total 587 879 49.7% All Levels 16-18 1,791 1630 -9.0% 19-24 2010 1846 -8.2% Total 6797 5935 -12.7% Source: LEP Operational Data Suite Full Year Data Cube - Dec 2018 Age band at start

  15. The local picture District data

  16. The local picture 100 200 300 400 500 600 0 01 Health, Public Services… 03 Agriculture,… 04 Engineering and… 05 Construction, Planning… 06 Information and… 07 Retail and Commercial… 08 Leisure, Travel and… 09 Arts, Media and… 13 Education and Training Hertfordshire Intermediate Vacancies 2018 vs. 2017 15 Business,… Adult care Agriculture, Environmental… Agriculture, Horticulture… Butchery Customer service Financial Services 2017 Framework/Standard Sector 2018 Furniture Hair and Beauty Healthcare Hospitality Logistics and Supply Chain Property services Retail Welding Business 00 Standards Horticulture Groundsmanship Health and Science Engineering and… Sales, Marketing and… Construction Food and Drink

  17. Boosting starts The national approach: • New campaign launched in Jan 2019 (‘Fire it Up’) National Apprenticeship Week 2019, 4 th – 8 th March • • Higher & degree listing • Ambassadors network (employers and apprentices) • ASK Programme • Levy transfer (up to 25%)

  18. Boosting starts Local approach • Hertfordshire Apprenticeship Group (part of LEP) • Hertfordshire Apprenticeship Strategy • Business intermediaries support & events • Grant for Hertfordshire SMEs • Sector focus e.g. care, construction, science • Partnership between Careers & Enterprise Company, National Apprenticeship Service and Bedfordshire & Hertfordshire Provider Network • New Hertfordshire portal 2019

  19. The employer’s experience Clare Ding, Apprenticeship Support Coordinator, Quantum Care

  20. The employer’s experience Annie Fitzgerald, Founder, Care 4 Freedom

  21. The apprenticeship pathway Stephanie Wallis, Head of Sales, Hart Learning & Development

  22. Why apprenticeships? • What do apprenticeships in Health & Social Care look like? • Why choose to train existing staff through apprenticeships? • Why recruit new staff as apprentices? • What are the choices? • Progression routes (Degree Apprenticeships/University)

  23. What do apprenticeships in Health & Social Care look like? • Lasts between 13 - 24 months depending on course and level • Include a sector specific qualification • Include Maths and English functional skills • Through Hart L&D, delivery is usually via fortnightly webinars of 2.5 - 3 hours • Every apprentice has a designated tutor (assessor) • Tutors help maximise the 20% off-the-job learning to keep impact to the setting to a minimum

  24. Why choose to train existing staff through an apprenticeship? • Newest government approved qualifications and apprenticeship standards • Can utilise levy (where applicable) • Cost is maximum 10% of the overall cost • Improve staff retention • Allows staff to progress in the workplace • Herts Growth Hub have grants available of up to £1500 • (if you haven’t had an apprentice in the last 12 month and you have between 2 and 249 employees - this ends in March 2019) • If an apprentice is 16-18 there is no cost and there is an incentive payment totalling £1000

  25. Why recruit new staff as apprentices? • Apprentices can be paid a lower wage than a qualified, experienced member of staff • Your vacancy can be promoted across a range of sites including gov.uk and Herts Good Care Recruitment • If you recruit through Hart L&D, we search for people looking for a career in your sector and screen applicants to ensure you only interview those that closely meet your requirements • An apprentice can be a solution for your business if you want to: • recruit people who are new to the sector and don’t have preconceived ideas, who will learn the values that your organisation sets out • develop new talent to meet your needs • free up existing staff to take on more responsibility • give your team new skills and energy • give a young person a career opportunity • Business benefits include improved skills levels, loyalty, morale and productivity • Businesses can play an active role in moulding their workforce and developing the skills needed for growth

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