creating a communication plan Madeline Pillow, Conference Director - - PowerPoint PPT Presentation
creating a communication plan Madeline Pillow, Conference Director of Communications objectives Create a sense of urgency for a communication plan Describe the core elements of a communication plan Analyze communication needs and most
Madeline Pillow, Conference Director of Communications
Create a sense of urgency for a communication plan Describe the core elements of a communication plan Analyze communication needs and most effective channels in your church Apply strengths to create a communication plan
…a blueprint for how, when and to whom specific information should be given. It also outlines what means
used to disseminate information.
Photo: pxhere.com
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Determine your purpose/goal Decide your audience Create the message Choose the avenues (s) of communication you will use Plan the implementation (timing/frequency) Follow-up
the act or process of translating something into a different language the act or process of changing something from one form to another a change to a different substance, form, or appearance
Merriam-Webster
Example: Seminar on Translation class Peter Jackson and The Lord of the Rings
Demographics Geography Employment Health Behavior Attitudes UMData.org (giving/income) MissionInsite (demographics/lifestyle)
Word of mouth Website Social media Newsletters Posters, brochures, fliers News stories (print, broadcast) Press releases, press conferences Outreach, presentations to community partners Special events, open houses
Spotty internet Too many communication channels Communication overload Filtering/selective perception Misinterpretation/lack of clarity Lack of enthusiasm False assumptions/expectations
Let your congregation have “buy-in” (How can they be a part?) What is your church’s core values? How can you tie this in? (ex. Marine Corps, Apple) Tell a story (ex. TOMS)
Word of mouth Website Social media Newsletters Visuals: posters/brochures, fliers
Photo: remonline.com
Website (https://www.newsongumc.org/nli-older-letters.html; https://www.newsongumc.org/nli.html) (https://burkeumc.org/nli.html) Church announcements (‘not your mother’s church announcements’) Visibility- ‘part of the culture’ –in prayer, etc. (also in other ways: website, etc.) Where is the ‘water cooler’ at your church? (visuals)
Generally want 2-3 main ways you communicate in your internal audience (cuts down on work and maximizes efforts) Who is in charge? Who will send out communications; who is point person? Make a timeline for communications- what needs to be said when? (helpful aid: NLI infographic) ‘Focus group’
How does your church normally send out important information church-wide?
Barriers to communication Resources: http://www.nextlevelinnovations.org/
When considering communicating to your church about NLI, what are your questions? Concerns? What questions do you foresee your congregation having? Communication at your church: what would you identify as barriers?
In your peer group, share your assessment of the state of communication at your church. Provide an example. Brainstorm ways to improve communication at your church. Create an outline of your NLI plan for your church.