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11/26/2018 Denton, TX Key Findings 2018 The NCS is presented by NRC in collaboration with ICMA Cities have the capability of providing som ething for everybody, only because, and only when, they are created by everybody. Jane


  1. 11/26/2018 Denton, TX Key Findings 2018 The NCS is presented by NRC in collaboration with ICMA “Cities have the capability of providing som ething for everybody, only because, and only when, they are created by everybody.” 
 Jane Jacobs, The Death and Life of Great Am erican Cities 1

  2. 11/26/2018 About The NCS Residents  Community Livability  Community Characteristics  Governance Communities Community- Private are partnerships based sector  Participation organizations among... Govern- ment Facets of Community Livability Recreation Mobility Economy Safety and Wellness Quality of Community Overall Education Community Built Natural and Engagement Environment Environment Enrichment 2

  3. 11/26/2018 The NCS & Denton  Participant in The NCS in 2015 and 2018  Scientific sample of 1,600 households  216 returned surveys; 18% response rate  ±7% margin of error Geographic Demographic Custom Online option comparisons comparisons benchmarks Compare Spanish In-person prior results translation presentation National Benchmark Comparisons 3

  4. 11/26/2018 2018 National Benchmark Comparisons 23 10 2 received 9 higher received sim ilar ratings received ratings lower ratings 2018 Ratings Compared to 2017 25 92 received 17 higher received sim ilar ratings received ratings lower ratings 4

  5. 11/26/2018 Legend Key Focus Areas Higher than national benchmark Similar to national benchmark Lower than national benchmark Most important Education Built Safety and Environm ent Enrichm ent Natural Recreation Environm ent and Wellness Com m unity Mobility Econom y Engagem ent Key Finding #1 Denton residents continue to enjoy a high quality of life 5

  6. 11/26/2018 residents rated: Overall quality of life Denton as a place to live Neighborhood as a place to live Place to raise children as excellent or good Living in Denton Excellent or good Overall image Overall appearance Remain in Denton 6

  7. 11/26/2018 Key Finding #2 Safety ratings are strong and Safety is a priority for the com m unity  Excellent or good ratings to fire and ambulance/EMS services  Feel safe in their neighborhood  Feel safe in Denton’s downtown 7

  8. 11/26/2018 Legend Safety Ratings Similar to national benchmark Lower than national benchmark Overall feeling of safety 77% Police services 75% Animal control 75% Safety Fire prevention 72% Top im portance Emergency preparedness 72% Stocked supplies for an 22% Percent excellent or good emergency Key Finding #3 Economy is an im portant area of focus for the City 8

  9. 11/26/2018 Economy ratings  Vibrant downtown/ commercial area  Overall quality of business and service 8 in 10 establishments Rated excellent or good Higher than the national benchmark Economy ratings  Denton as a place to work 7 in 10  Overall economic health of the city  Denton as a place to visit  Shopping opportunities 6 in 10  Economic development excellent or good increase since previous survey 9

  10. 11/26/2018 Key Finding #4 Mobility is also a resident priority Mobility ratings • Overall ease of Excellent or good travel • Ease of walking • Traffic enforcement • Bus or transit services Higher than benchmark increase since previous survey 10

  11. 11/26/2018 Mobility Ratings Snow removal (45%) Paths and walking trails Similar to benchmark (53%) Travel by car (44%) Street cleaning (48%) Lower than benchmark Traffic signal timing (33%) Travel by bicycle (47%) Public parking (32%) Street lighting (45%) Traffic flow (26%) Sidewalk maintenance Street repair (19%) (40%) = increase since previous survey Special Topics 11

  12. 11/26/2018 City Communications 71% Relevance of topics in Resident Update Quality of City website 68 % Availability of information about City programs 67% Quality of City’s cable channel 65% 63% Usefulness of Citizen Connection Rated excellent or good Sources of I nformation Rated “major source” or “minor source” 9/ 10 7/ 10 5/ 10 • City email • Denton-Record • City Facebook or Chronicle • City website Twitter • CodeRed • Word of • Other local news • Citizen mouth source Connection • City staff • Resident • Public meetings Update • City council • Public buildings 12

  13. 11/26/2018 Customer Service Preferred I nteraction In person 36% Telephone 24% Email 20% Internet app 10% Mail 5% Customer Service Performance 7 in 10 8 in 10  Timely resolution of request  Ease of locating contact  Courtesy and helpfulness of information staff  Availability of staff  Knowledge of staff 13

  14. 11/26/2018 Voter Participation 35% Not aware of election Voted in last election Not registered to vote 16% 31% Yes Voting location 4% No 69% inconvenient 58% Other Conclusions  Denton residents continue to enjoy a high quality of life.  Safety ratings are strong and Safety is a priority for the community.  Economy is an important area of focus for the City.  Mobility is also a resident priority. 14

  15. 11/26/2018 Moving Forward Citizen-centric Citizen-centric Decision making Decision making The NCS Data-driven Data-driven Decision making Decision making Envision, Engage, Educate, Earmark, Enact, Evaluate Questions? 15

  16. 11/26/2018 Thank you! National Research Center, Inc. 2955 Valmont Road Suite 300 Boulder, CO 80301 303-444-7863 • nrc@n-r-c.com www.n-r-c.com 16

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