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Create Better Slides and more effective presentations Margery Stegman Partner, Schenkel/Stegman Communications Design !"#$%&'(#)%"*


  1. Create Better Slides and more effective presentations Margery Stegman Partner, Schenkel/Stegman Communications Design

  2. !"#$%&'(#)%"* !"#$%$&'()$*#+,-#./&0$&'#12$0-/)*#3$,&$#0(")0#2(#4$#2/56")0#/4(72#8(9#2(#:&$/2$#-(&$#$;;$:2"%$#<5"=$<#/)=# >&$<$)2/2"()<*#?(#=(#28"<@#"2#8$5><#2(#6)(9#/#5"225$#(;#28$#4/<":#:(0)"2"%$#&$<$/&:8#/)=#>&"):">5$<#()#8(9#9$# 5$/&)*#?8$)@#+,55#0"%$#'(7#<(-$#=$<"0)#07"=$5")$<#2(#>72#'(7#()#28$#>/28#2(#-(&$#$)0/0")0#>&$<$)2/2"()<*# +)$,#-*.*/)##/0*.1%'#*23*1.(45$%'"&* +,-#/#>/&2)$&#/2#1:8$)6$5A12$0-/)#B(--7)":/2"()<#C$<"0)#/)=#9$,%$#4$$)#")#47<")$<<#<"):$#DEFF# • � 3$#8$5>#:(->/)"$<#:&$/2$#%"<7/5#2((5<#;(&#-/&6$2")0@#</5$<#/)=#")%$<2(&#:(--7)":/2"()<# • � › � 28"<#"):57=$<#()5")$#/)=#(;;5")$#-$="/#"):57=")0G#9$4#<"2$<@#"=$)2"2'@#-/&6$2")0#/)=#</5$<#-/2$&"/5<@# >&$<$)2/2"()<@#/)=#2&/=$#<8(9#4((28#0&/>8":<## 3$#9(&6#")#28$#HIH#<>/:$#/)=#(7&#:5"$)2<#"):57=$#-/)'#4"(2$:8#:(->/)"$<*#3$#/5<(#9(&6#9"28#(28$&# • �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chenkel/Stegman Communications Design 2

  3. ABBC*DEFGAHDI # ?8),*,/)&0*),*.*&%('20"#-*"%#*.*@),'./*.)&>** ?8$&$#"<#<(#-7:8#2(#&$/=#/)=#>&(:$<<#28/2#"2#9(75=#4$#"->(<<"45$#;(&#28$#/7="$):$#2(#5((6#/2# 28$#<5"=$#/)=#5"<2$)#2(#28$#>&$<$)2$&#<"-752/)$(7<5'*# Schenkel/Stegman Communications Design 3

  4. 1(#"<#28"<#()$*#+2,<#M7<2#2((#-7:8#");(&-/2"()*# Schenkel/Stegman Communications Design 4

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chenkel/Stegman Communications Design 6

  7. H$;(&$#9$#2/56#/4(72#8(9#2(#-/6$#/#0&$/2#<5"=$#+,=#5"6$#2(#<>$)=#M7<2#/#:(7>5$#-")72$<# 2/56")0#/4(72#<:"$)2";":#&$<$/&:8*#+)#28"<#:/<$@#:(0)"2"%$#<:"$):$*## ?8$&$,<#/#2$&-#;(&#28$#$T>$&"$):$#9$#<(-$2"-$<#8/%$#=7&")0#>&$<$)2/2"()<*#+2,<#:/55$=# B*/(2B*&-)$C>(2%*,#3$ +2#/:27/55' $ ")8"4"2<#5$/&)")0#/)=#28"<#&$<$/&:8#>&(%$<#"2*## Schenkel/Stegman Communications Design 7

  8. VBWT!?!UD*IV!DTVD*CDIDFCVP*ACBU!JDI*!TI!WP?I # ?8$#/<<7->2"()#/4(72#5$/&)")0@#28/2#'(7#:/)#<"->5'#2&/)<-"2#7)5"-"2$=#/-(7)2<#(;# ");(&-/2"()#")#/#<2&$/-#/)=#28$#/7="$):$#9"55#&$:$"%$#"2@#:(->5$2$@#8/<#)(#4/<"<*## ?(#:(--7)":/2$#-(&$#$;;$:2"%$5'#9"28#-752"-$="/#2((5<@#9$#)$$=#/#4$22$&#7)=$&<2/)=")0#(;# 8(9#>$(>5$#5$/&)*## Schenkel/Stegman Communications Design 8

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chenkel/Stegman Communications Design 9

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chenkel/Stegman Communications Design 10

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chenkel/Stegman Communications Design 11

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