COVID-19 UPDATE Survey Results Wave 5 - Week of April 27 The - - PowerPoint PPT Presentation

H 2R M A R K ET R ESEA R C H

Survey Results Wave 5 - Week of April 27

The purpose in conducting this research is to measure the potential impact COVID-19 will have on the travel and attractions industry as well as reveal consumer sentiment

• ver the duration of the pandemic.

This data reflects the fifth wave of H2R’s COVID-19 Travel & Attractions Research conducted the week of April 27, from a nationwide, professionally managed consumer panel of people who have traveled for leisure in the past 12 months. 150 responses were collected for this wave, providing for a maximum margin of error

• f +/-8.0% at a 95% confidence interval.

To date, a total of 753 travelers have been interviewed for this study which provides for a maximum margin of error of +/-4.0% at a 95% confidence interval.

COVID-19 UPDATE

T R AV EL & AT T R A C T I O NS

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The concern with health remains consistent while we continue to see most travelers remaining concerned with the economy—although, concern is trending downward.

Please indicate how concerned you are about COVID-19 as it relates to your own personal health & safety. Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com

73% 85% 89% 88% 81% 83% 60% 77% 87% 77% 72% 75% 48% 64% 78% 70% 70% 66% Week of Mar 9 Week of Mar 16 Week of Mar 30 Week of Apr 13 Week of Apr 27 Summary To Date

% Concerned/Very Concerned

Impact on Economy Health of Friends and Family Personal Health

RESPONDENT BASE: 150n Wave 5 | 753n Summary to Date

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Continuing to wash hands thoroughly is the top consumer behavior expected to last post-pandemic, but avoiding international travel and keeping distance between others can also be expected as we shift towards the new normal.

36% 38% 39% 39% 46% 51% 53% 56% 57% 57% 68%

Using telemedicine services instead of visiting doctors' offices in person Ordering takeout or delivery instead of dining in restaurants Staying close to home rather than traveling for leisure on getaways or vacations Ordering goods online where possible Avoiding public swimming pools and/or water park attractions Avoiding all non-essential air travel Avoiding visiting indoor attractions where crowds may congregate Avoiding public gatherings where large numbers of people may congregate Social distancing and remaining 6 feet away from other people Avoiding international travel for the foreseeable future Washing hands for 20 seconds or more

Consumer Behaviors Expected to Last Long After Threat Subsides

After the immediate crisis caused by the coronavirus pandemic is over, which of the following new consumer behaviors do you believe may last for a prolonged period of time? RESPONDENT BASE: 150n Wave 5 Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com

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23% 59% 48% 37% 17% 16%

Ready to begin planning a trip now Need to hear the gov't had given the "all clear" for travel in place I'm going Need to know place I'm going has had no new COVID-19 cases in the past 2 weeks Need to see other travelers venturing out again Need to see my friends and family members traveling first Need to see major attractions like Disneyland

• r Disneyworld to re-open

Environmental Cues Need to Hear in Order to Feel Comfortable Planning Leisure Travel

This week, most say they will need to hear some sort of governmental “all clear” before they will consider visiting a destination for leisure travel, but this is down from 76% in early April.

What would it take for you to feel comfortable enough to begin planning a leisure trip somewhere? Choose your top two choices. RESPONDENT BASE: 150n Wave 5 Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com

REOPEN TOO LATE & RISK A GLOBAL DEPRESSION REOPEN TOO SOON & RISK A SECOND WAVE

32% 68%

NOT WEARING & GETTING SICK/CAUSING SOMEONE ELSE TO GET SICK INCONVENIENCE OF WEARING A MASK IN PUBLIC

73% 27%

NOT USING IT & RISK BEING EXPOSED & NOT KNOWING IT USING THE NEW GOOGLE & APPLE TRACKING APP & RISK LOSING PRIVACY

52% 48%

REMAINING HOME & RISK HAVING NO JOB TO RETURN TO RETURNING TO WORK & RISK INFECTION

49% 51%

ATTRACTIONS NOT REOPENING IN 2020 ATTRACTIONS REOPENING WITH LIMITED CAPACITY

47% 53%

What worries you the most between each of the following pairs of possibilities? RESPONDENT BASE: 150n Wave 5 Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com

Travelers are torn between most of the following pairs of possibilities— but agree that they are more worried about reopening too soon and risking a second wave than reopening too late.

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Most travelers indicate they would be more willing to participate in activities in June rather than this week.

15% 13% 11% 19% 16% 24% 21% 35% 35% 41% 35% 37% 35% 35% 9% 11% 11% 13% 13% 16% 23% 24% 28% 29% 31% 33% 35% 37%

Visit a theme park/outdoor attraction Visit an aquarium Take an international trip Visit a zoo Visit a museum Take a domestic flight Stay overnight in a regional hotel/resort Take a domestic leisure trip Visit a local shopping center Dine in or visit a local restaurant/bar in my area Visit a beach Visit a local hair salon/barber Visit a state park Return to work

% Would Do These Things, If Restrictions Lifted…

This Week With Strict Precautions June 1 With Moderate Precautions

If government restrictions were lifted this week/June 1, which of the following would you be willing to do if strict/moderate precautions (such as physical distancing, sanitation, mask-wearing, etc.) were employed? - Select all that apply RESPONDENT BASE: 150n Wave 5 Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com

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25% 27% 48% 49% 57% 67%

Direct interaction with employees Not having restaurants' dining areas open to the public Catching coronavirus from surfaces I may touch Attraction(s) not taking appropriate actions to keep me safe Other guests getting too close to me, not social distancing Environment is too crowded to adequately maintain physical distancing

Barriers to Traveling Again in the Near Future

The biggest barriers or worries preventing some travelers from visiting destinations and attractions again are crowded environments, lack of distance between other guests and not taking appropriate safety measures.

What, if anything, makes you somewhat nervous about the idea of traveling again in the near future? RESPONDENT BASE: 150n Wave 5 Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com

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Overarching intent shows that National/State Parks, Historic Places and Natural Wonders remain the most popular types of attractions travelers envision visiting in 2020.

12% 13% 13% 15% 15% 15% 15% 17% 17% 18% 19% 20% 20% 20% 20% 21% 22% 26% 28% 30%

Children's Museum Water Park Sightseeing Tour Art Galleries Old homes/Mansion Aquarium Dinner Theaters/Cruises Theme Par/Amusement Park Science Center/Science Attraction Brewery/Winery Tours Art Museu Botanical Garden Family Entertainment Center Large-Format Screen Theaters Theater Zoo/Animal Attraction History Museum Natural Wonders Historic Landmarks/Places National/State Park

Intent to Visit in 2020

% Probably/Definitely Will Visit

Please indicate how likely you are to visit each of the following types of attractions in 2020. RESPONDENT BASE: 753n

Average intent remains 37% below industry norms, but this represents a significant improvement from -57% recorded in mid April.

Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com

H2R Knows Recovery Preparedness

H2R has conducted custom disaster recover y market research for destinations and attractions for over a decade.

h2rmarketresearch.com/recovery

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