Courtauld Commitment A Little History.. Richard Swannell Director - - PowerPoint PPT Presentation

Courtauld Commitment – A Little History..

Richard Swannell Director of Design & Resource Minimisation

Idea for the voluntary agreement came from a dinner at the Courtauld Gallery, Somerset House in 2005 – hence the agreement was christened the Courtauld Commitment.

Aim: Prevent Waste to help UK hit the 2010 LFD target

Context

• 1996-7 total household waste was 22.5 Mt
• 2002-3 increased to 26 Mt
• Increasing by 16% over 6 years
• Biodegradable waste targeted by Landfill Directive

(LFD)

Objectives of the commitment:

Commit to working with WRAP to achieve its

• bjective of:

 To design out packaging waste growth by 2008  To deliver absolute reductions in packaging weight by

March 2010

 To identify ways to tackle the problem of food waste  Modified to: help reduce the amount of food the nation's

householders throw away by 155,000 tonnes/y by 2010, against a 2008 baseline

What did this mean in terms of targets for waste prevention?

 Packaging: 360 kt  Food waste: 155 kt/y by

March 2011

 Total: around 585 kt

Benefits?

Reduced costs to businesses, consumers and

LAs

Stimulate innovation Deliver what consumers wanted Help deliver the LFD target cost-effectively Estimated benefits of reduced waste were:

£1.4 Billion over 5 years

What’s happened?

Packaging

GlassRite: lightweighting

 Reduced glass use by 133,000 t  Developed the lightest 75cl

screwcap wine & 70cl spirits bottles in the world

 Reduced beer and cider bottle

weight dramatically

GlassRite Wine: bulk importation

 More than 190m additional bottles of

wine filled in the UK in lighter bottles

 Reduced GHG emissions by 32,000

tonnes of CO2 (e)

 Estimated £27m additional increase in

value to UK glass sector

Aluminium cans

 Lightweighted by 5%  Around 6.5 billion cans distributed across Europe  Reduction saving around 90,000t of CO2 (e)  Modified can design and reduced the gauge of

the can body and end

 No compromise on packaging quality

Research: WRAP, CCE and Beverage Can Makers Europe.

Plastic Bottles

 Shift to concentrates – detergents and squashes  Many lines lightweighted  Increased use of recycled content

– rPET – rHDPE

Seasonal Confectionary Working Group

 Over 1000 t/y packaging reduced  In 2009 significant reductions hit the shelf  Highly visible to consumers  Large consumer media interest

Food waste

How much?

8.3 Mt total, 5.3 Mt could have been eaten Worth > £12 billion/y (2008 prices) £480/y for the average household 20 Mt/y of CO2e; Same emissions as from

25% of cars on UK roads

Getting the message across

Storage Guidance

Changing the retail environment

Progress against

• bjectives

UK Household Waste (000 tonnes)

20,000 22,000 24,000 26,000 28,000 30,000 32,000 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09

UK England

UK household waste (million tonnes) 31.3 30.8 29.6 2006/07 2007/08 2008/09

Total household waste arisings in the UK are falling

Source: WasteDataFlow

The Courtauld Commitment – Target Evaluation

Courtauld Commitment Targets

Packaging

 To design out packaging waste growth by 2008  To deliver absolute reductions in packaging

waste by 2010

Food Waste

 To help reduce the amount of food the nation's

householders throw away by 155,000 tonnes/y by 2010, against a 2008 baseline

Food Waste

The strategy – a twin track approach

 Changing consumer

behaviour – Love Food Hate Waste’ – Partners

 Making it easier for

consumers NOT to waste food – Influencing the retail environment

Direct to consumers Via strategic partners

• Local authorities
• Grocery sector
• Community groups
• Other campaigns

Programme delivery

Food waste – target evaluation

 To determine whether the CC target has been achieved, a

methodology based on direct measurement has been adopted:

– A synthesis of 2009 LA waste analyses and information from WasteDataFlow gives an estimate of household food waste collected in England – Comparison to a similar study in 2006/7 gives an estimate of the reduction over this time period – ‘pre-CC1 HHFW target’ tonnage subtracted – Extrapolate to the UK, but not to other waste streams (e.g. home composting, sink) – Taken a conservative approach

Food waste – target evaluation

 In 2009, a minimum of ~270,000 tonnes/y

less food waste was collected than in 2007/8*. Therefore the food waste target (155,000 tonnes/y) has been exceeded

 The value of the food waste avoided in 2009 is

around £610 million, and the reduced emissions of CO2e is around 1.1 million tonnes

* Compared to 2006/7 a minimum of ~380,000 tonnes less food waste was collected (£860 million; 1.6 million tonnes of CO2e). The analysis used the lower 95 percentile

• f the confidence limit of the mean food waste reduction in the UK to estimate the

food waste reduction against the target – a conservative assumption.

Food waste – behaviours & knowledge

Tracked behaviours and knowledge have been moving positively since 2008

30% 40% 50% 60% 70% 80% Mar- 08 Jul- 08 Nov- 08 Mar- 09 Jul- 09 Nov- 09 Mar- 10 Plan meal for week Make a shopping list Understand BB date Check cupboard before shop

+9% +5% +6% +3%

Food waste – self-reported levels of waste

Self-reported levels

• f people wasting

‘none’ or ‘hardly any’ food waste have risen over the recent years

30% 35% 40% 45% 50% 55% 60% 65% Oct- 06 Apr- 07 Oct- 07 Apr- 08 Oct- 08 Apr- 09 Oct- 09 Apr- 10

Food waste – cumulative savings

2006/7 2007/8 2008/9 2009/10 Annual reduction* Baseline 110,000 t 70,000 t 201,000 t

* Split between 2008/9 and 2009/10 based on a conservative assumption that we were on track in 2008/9 but not ahead of trajectory

Food waste – cumulative savings

 Since 2006/7, a minimum of ~670,000 tonnes

less food waste has been collected

 The value of the food waste avoided since

2006/7 is around £1.5 billion, and the reduced emissions of CO2e is around 2.8 million tonnes

Packaging

Courtauld Commitment Targets

Packaging

To design out packaging waste growth by

2008

To deliver absolute reductions in packaging

waste by 2010 Food Waste

To help reduce the amount of food the

nation's householders throw away by 155,000 tonnes by 2010, against a 2008 baseline

Packaging Targets

Scope

 Primary packaging only  ‘Traditional grocery’ only  Retail sales of signatories  Comparison of 2009 against 2006 baseline

Notes

 Targets assessed on an absolute basis  Results from retailers used for main assessment

Target evaluation

 Total primary packaging from signatories = 2.9

Mt in 2006 and 2009*

 Impact of primary grocery packaging avoided =

340,000 t

 Cumulative impact on primary packaging

520,000 t (split between grocery and hospitality sectors)

 Led to a cumulative CO2 equivalent reduction of

500,000t

 Absolute reductions not achieved

* Sensitivity analysis suggests accuracy of 2%

Primary Packaging – Sales Information

Between 2006 and 2009, volume sales within the scope of the Commitment rose by 6.4%

Packs sold (billions) 10 20 30 40 50 60 70 80 2005 2006 2007 2008 2009 Total Market Courtauld

Calculating the Impact of the agreement

• Assume that packaging would grow in line with sales

volume if no intervention was made.

• Calculate the packaging that would be required with

no reduction (based on a 6.4% increase).

• Subtract the actual figures for packaging weight for

each year from the predicted figures based on sales volume growth.

• Add the annual figures to produce a cumulative

impact.

• Estimated impact on signatory primary packaging

340,000 t.

Primary Packaging – Sales Adjustment

Packaging per pack has decreased during the Courtauld Commitment by 4%.

The reduction in the rate of change is addressed in the next two slides.

1o packaging - average packaging weight per pack (grammes)

40 42 44 46 48 50 52 2006 2007 2008 2009

Packaging materials balance has shifted

Packaging Materials - 2009 Paper 17% Glass 46% Plastic 26% Other 0% Steel 8.3% Al 2.9% Packaging Materials - 2006 Paper 18% Glass 43% Plastic 26% Other 0% Al 2.6% Steel 9.6%

Wine, Beer and Cider

Product categories with most packaging:

 Beer & cider (469,000 tonnes in 2009)  Wine (559,000 tonnes)

This represents ~1/3 of packaging in grocery sales High packaging / product ratio Supermarket increased market share from other sources - 2008 to 2009

 13% beer  20% wine

Primary Packaging – Reductions in Key Areas

Packaging / product ratio (g packaging / 100 ml product) Wine and beer/cider, glass bottles only

75 75 74 73 57 51 Wine Beer

2006 2006 2007 2008 2007 2008

Primary packaging – brands & manufacturers

 Data provided for 20 (of

31) signatories for all years

 Packaging levels

approximately constant at 1.1Mt

0.0 0.2 0.4 0.6 0.8 1.0 1.2 2007 2008 2009

Conclusions (packaging)

Courtauld has delivered stable packaging

levels despite sales growth.

A 4% reduction in total primary packaging

per product unit has been achieved.

The weight of glass wine bottles has reduced

• n average by 24% and beer bottles by 32%.

Conclusions 2 (packaging)

 A total cumulative reduction of 340kt of primary

grocery packaging has been achieved with signatories.

 The total impact of Courtauld on primary packaging

has been 520kt across all UK markets

 This has been sufficient to mitigate sales growth,

even the recent increases in market share of signatory companies for wine and beer (such packaging representing one-third of the total).

Total impact of Courtauld

Target 1 achieved Target 3 exceeded (by a factor of 1.75) Target 2 not achieved, notably as a result of

growth in sales and a shift in sales towards products traditionally packaged in heavier materials

Total impact - 1.2Mt of waste prevented,

helping UK hit its Landfill Directive targets, and 3.3Mt of CO2 equivalent prevented

Total Impact of Courtauld Commitment 1 2005-2010

 1.2 Mt of waste prevented would

fill 128,000 waste lorries that if lined up would stretch from Truro to Inverness

 3.3 Mt CO2 is equivalent to

500,000 round-the-world flights

 The value of the total amount of

avoided food waste is estimated at over £1.5 billion or £610 m/year

 Estimated savings to UK

economy through reduced packaging is around £300 million

Total Household Waste (000 tonnes)

20,000 22,000 24,000 26,000 28,000 30,000 32,000 1996/97 1997/98 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09

UK England