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Cost Efficient Operations Cost Efficient Operations at Fira Barcelona at Fira Barcelona How to focus on what really counts How to focus on what really counts Introduction Halls 5 & 7 2 venues: Montjuc and Gran Via under


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SLIDE 1

Cost Efficient Operations at Fira Barcelona Cost Efficient Operations at Fira Barcelona

How to focus on what really counts How to focus on what really counts

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SLIDE 2

Halls 5 & 7

  • 2 venues: Montjuïc and Gran Via
  • under expansion with 2 new halls in Gran Via.
  • publicly owned company with private management:

funded with its own profit.

Introduction

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SLIDE 3

Objective

Challenges to complete the expansion:

  • 1. Reduce current costs and free up resources
  • 2. Reinvest these resources in the growth
  • 3. Increase the value (better quality & service,

less cost).

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SLIDE 4

Analysis and Diagnosis

current processes, organization and costs were analyzed and barriers identified

  • Lack of information and appropiate indicators
  • Vertical organization, not horizontal
  • Responsibilities unclear and little teamwork
  • Mindset reluctant to change
  • Limited Scope in operating Strategy

Analysis & Diagnosis

Step 1

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SLIDE 5

Analysis & Diagnosis

Barriers and Action Plan

Areas to tackle to overcome the barriers identified

Step 4

Projects on Value

Step 3

Changes in

  • rganization

Step 2

Select indicators

Information and indicators Organization Value creation Step 1

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SLIDE 6

Establish indicators & new cost information system to measure the

effectiveness of the actions and track their results.

Indicators

Step 2  Implement & exploit Business Intelligence Module (SAP BW) Specific Key Performance Indicators (KPI’s) to track results were developed.

 €/m2 (net) for all cost components  Comparison: Actual vs previous edition, actual vs plan and vs. Estimated (SAP)

 Specific and measurable Cost objectives were set, and become visible in every department.

 Weekly, monthly, quarter and anual review with all teams

 Cost Deployment. These objectives were linked to variable compensation (bonus) of all involved.

 up to 10-20% of bonus contribution

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SLIDE 7

Make organizational changes

required to implement the improvement projects.  One Operations controller* was assigned to the area of

  • perations.

 An Operations cost control Committee was established.  One new Operations planning position was created within the planning team.  One new Operations purchasing position is approved and recruited.

Changes in

  • rganization

Step 3

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SLIDE 8

Enhance VAA

Step 4.2

Analysis of value

understand what value means and execute the projects to increase value proposition.

  • Identify Value added and non value added activities
  • Select projects to:
  • minimize non-value added activities (NVAA)
  • enhance value-added activities (VAA)

Projects on Value

Step 4

Minimize NVAA

Step 4.1

Analysis of Value

Step 4.0

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SLIDE 9

Select value areas to work

Identify main contributors to NVAA

Cost

0% 2% 4% 6% 8% 10% 12% 14% waste management registration air conditioned signage customer services cleaning carpet security access control set up costs

Minimize NVAA

Step 4.1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Position 1 Position 2

waiting time walking health & safety complaint management customer service activities coordination

Waste management Customer services Set up costs Maintenance Other Energy Cleaning Security Process

  • ptimization

Human effort

* * * * *

Projects to develop:

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SLIDE 10

Security cost reduction

Reduction of security (including access and registration)  Increase productivity through automation

Minimize NVAA

Step 4.1

 New additional supplier  Adjustment of security and access schedules. Security cost evolution (Reduction index 2009 vs 2007)

500 1.000 1.500 2.000 2.500 Operating - exhibitions Structural - venue Cost (m€) 2007 2008 2009 2010

  • 38%
  • 17%
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SLIDE 11

Security cost reduction

Reduction of security (including access and registration)

Minimize NVAA

Step 4.1

Self-service laptops Registration confirmation (bar code)

 Development of optimized registration services

based on pre-registration plus onsite fast track system:

Pre-Registration Auto Check- in Kiosks

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SLIDE 12

Energy cost reduction

 Adjusting setpoints to 22ºC (winter) and 24ºC (summer)  District heating & cooling system  Energy management system  Installation of water-free toilettes

Light Water Air conditioned Power

Ejemplo: pantalla de gestión de una planta climatización

 Redefining the lightning schedules (“venue shutdown”)  Replacing incandescent illumination by LEDs  Re-negotiating contracts  Solar cell panels installed (135.000m2 up to 5 Gwh/year)

Minimize NVAA

Step 4.1

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SLIDE 13

Waste cost reduction: strategy

Exhibition

Disposal

Waste

Eco-design Control Patrols New recyclable materials in sales portfolio

Recycling

  • 1. Reduce generation
  • 2. Control of

abandoned waste

  • eco-design
  • add recycled product in sales portfolio
  • no free containers
  • credit card guarantee
  • patrols & penalties
  • 3. Increase recycling
  • new cleaning process – by material
  • new cleaning supplier

Materials

New procedure and supplier

Minimize NVAA

Step 4.1

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SLIDE 14

29 28 17 6 5 8 6 wood paper/carton textile plastic (film) bottles/cans Organic Other a) Waste composition study (%)

Waste cost reduction: actions

  • 1. Reduce generation
  • 3. Increase recycling

a) Eco-design guide c) Joint initiatives with organizers b) New green products in portfolio b) Selective waste collection points c) Specific treatment per material d) Specific recycling projects (p.eg. Carpet) a) No free containers in the halls (contracted and under control) b) Patrolling+pictures (credit card guarantee)

  • 2. Control of

abandoned waste

Minimize NVAA

Step 4.1

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SLIDE 15

Waste cost reduction: results

Results Cost evolution

5 10 15 20

ESTUDIA EXPOHOGAR Tard EXPOHOGAR Prim MAQUITEC INFANCIA ANTIQUARIS ECOCITY BCN RAIL PISCINA SONIMAGFOTO SITC

Exhibition cost (m€)

previous edition 2009 50 100 150 200 250 300

NÀUTIC AUTOMÒBIL CONSTRUMAT

Exhibition cost (m€)

previous edition 2009

Exhibition

Disposal

Waste

Recycling

Materials

  • 86%
  • 78%
  • 51%
  • 36%

Minimize NVAA

Step 4.1

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SLIDE 16

Waste management Customer services Set up costs Maintenance Other

Summary of projects on cost reduction

Minimize NVAA

Step 4.1

 eco-design  Patrols  recycling  optimization

  • f positions

 standard signage  less carpet  frequency optimization  contract re-negotation  overheads, ITC, transport, supplies...  automated office accesses  access scheduled reviewed  energy project  new process  change of supplier  frequency optimization  change of supplier

Exhibitions Operational Cost Venue Structural Cost

Energy  optimization of positions  new supplier Security Cleaning

  • 38%
  • 47%
  • 17%
  • 16%
  • 16%
  • 34%
  • 73%
  • 24%
  • 33%
  • 23%

Results (Reduction index 2009 vs 2007)

 energy project

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SLIDE 17
  • Optimization of planning process:

from coordination of roles, to small team.

  • ICT Projects to replace processes based on telephone, fax

and photocopies, to web interfaces (faster, less effort and less prone to mistake).

  • Externalizing non core processes: p.eg. Warehouse,

customs

Human Effort reduction

by using ECRS (Eliminate, Combine, Reduce and Simplify)

E-commerce Supplier portal Footprints (complaints management) Exhibitor online Minimize NVAA

Step 4.1

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SLIDE 18

Develop projects to increase value.

Enhance VAA

Step 4.2

Leverage Items Strategic Items Non-critical Items Bottleneck Items

Profit Impact Exploitation of purchasing power Diversify, balance or exploit Volume Assurance Efficient progressing

Low High

Kraljic Model Purchasing Portfolio management

Supply Risk

High Low

Stand building, logistics Power, rigging Cleaning & waste security Air-conditioning rental

 Vertical Integration. Firesa and Servifira Project.

Exploiting sinergies in the supply chain  Kraljic Matrix: to guide the purchasing negotiation efforts.

All contracts were re-newed (cleaning, rigging, electrics, carpet, hostesses, security, etc.).

Developing new business models, creating 2 joint ventures

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SLIDE 19

Exhibitions Operational Cost Venue Structural Cost

  • 1. Operating costs and Venue Structural costs have reduced

in 42% and 21% respectively

Overall results

0% 20% 40% 60% 80% 100%

Total Set up costs Logistics Services Customer services Energy 2007 2008 2009 2010 (budget)

0% 20% 40% 60% 80% 100%

Total Security Energy Cleaning 2007 2008 2009 2010 (budget)

Since the start of this program :

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SLIDE 20
  • 2. Reinvestment of savings has generated 29% additional

revenues in new products and services (whilst operating cost has reduced 22%)

Overall results

Since the start of this program :

0% 20% 40% 60% 80% 100% 2007 2008 2009 2010 (budget)

Operational Cost contribution Contribution for new services

0% 25% 50% 75% 100% 125% 150% 2007 2008 2009 2010 (budget)

  • 22%

+ 29%

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SLIDE 21

0,1 0,2 0,3 0,4 0,5 2007 2008 2009 Year to date 2010

Complaints per exhibitor (average) exhibitors (%) with complaints

  • 3. The number of complaints in services to exhibitors has

dropped above 80%

Overall results

  • 83%

Reduction index 2010 vs 2007

  • 77%

Since the start of this program :

Evolution of complaints in exhibitor services

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SLIDE 22

Objective

Challenges to complete the expansion:

  • 1. Reduce current costs and free up resources
  • 2. Reinvest these resources in the growth
  • 3. Increase the value (better quality & service,

less cost).

Success!!

  • 42% operating cost

+ 22% released resources

  • 21% structural cost

+ 29% additional business (new services)

  • 80% complaints in exhibitor services
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Cost Efficient Operations at Fira Barcelona Cost Efficient Operations at Fira Barcelona

How to focus on what really counts How to focus on what really counts