CORPORATE PRESENTATION Who we are PR MEDIACO is a leading - - PowerPoint PPT Presentation

CORPORATE PRESENTATION

Who we are

PR MEDIACO is a leading communication and media agency with

• ver 20 years of experience. With headquarters in London, we
• perate globally via a network of associates in 23 countries.

Our Philosophy is to offer full support, combining the highest level of expertise with trust and confidence.

Argentina • Austria • Belgium • Brazil • Chile • China • Colombia • Cyprus • France • Germany • Greece • Holland • Ireland • Italy • Japan • Switzerland • Russia • South Korea • Spain • Sweden • Thailand • Turkey • United Kingdom

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We are Storytellers

Our strength lies in making our clients stand out and increasing visitors via impactful and creative campaigns. Our expert team will tell your story in a compelling, cost effective and strategic way to the right target audience.

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“With these 7 notes, millions of songs have been created. Which shows, no matter how simple and stripped back the ingredients are, it’s all about how you piece them

• together. And with that, we begin to build your story…”

Sofia Panayiotaki

PR MEDIACO DIRECTOR

“Sing with me. Do-Re-Me- Fa-So-La-Ti”

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Our Goal

is to exceed expectations, offer excellent customer service, bespoke solutions, flexibility, outstanding results and great value for money.

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The Services We Offer

Βranding / PR Sales Representation

WE ARE SPECIALISTS IN

Travel

Our Services

Branding

Destination brand strategy Market Research Benchmarking Destination audits Strategy Execution

Campaign development

Reporting Marketing

Branding

Strategic consultation

Our Services

Public Relations

1 2 3 4

Media Relations & Publicity Digital Marketing Events Filming & Production

Digital Marketing

• Community building
• Social media
• Online campaigns
• Web content
• Top blogger

activation

Events Organisation

• Press conferences
• Exhibitions
• Road shows
• B2C events
• Launch parties
• Media missions
• Seminars workshops

Filming & Production

• Concept creation
• Treatment writing
• Fullservice production
• Video publicity
• Video production
• Award submissions

2 3 4

Media Relations & Publicity

• Media planning
• Media liaison
• Multimedia content creation
• Press release

development/distribution

• Profiling opportunities
• Press trip coordination
• Crisis management
• Speech and copy writing

1

Our Services

Sales

5 1 6 2 7 3 8 4

Webinars Sales missions Fam trips Sales calls Exhibition support Roadshows B2B events Trainings

How we do it

Personalisation and attention to detail are key to what we do! We promote our clients by studying their objectives, USPs and visitor profile to develop a full communications plan. Then we fine-tune plans according to needs, budgets and goals while

• ffering annual and short contracts as well as ad hoc services - all to

ensure that our clients’ expectations are not only met, but exceeded.

Meet OurTeam

Some of our core team members in the UK

Destinations & Tourism Boards

Some of the clients that can vouch for our expertise

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Airlines & Hotels

Some of the clients that can vouch for our expertise

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Case Studies

THE CHALLENGE Puerto Vallarta and Riviera Nayarit are two stunning neighbouring regions along Mexico’s Pacific Coast. They embarked on a joint marketing campaign and needed a PR communications plan in the UK following the launch of new direct flights from London and

• Manchester. After successfully winning a pitch to

represent the destinations, we were tasked with raising awareness among the UK press and consumers, while preserving the signature identities of the regions. We wanted to establish the reputation of Mexico’s Pacific Coast as a hotspot for everyone, from a family wanting an adventure holiday to a couple seeking a romantic retreat.

Mexico

The Long-Term Promotion

THE STRATEGY To launch the destination to the UK market, we organised a press conference which was attended by 80 journalists representing some of the most well- known publications, including Conde Nast Traveller, Sunday Times,Telegraph, Independent,The Sun, Mirror, Mail Online, Food and Travel and TTG. The event was hosted by representatives from the regions and generated a strong interest in upcoming press trips to the destination and news stories. We combined the press conference with media missions in Manchester, where the regions’ reps were able to meet one- to-one with the most well-established print publications and online outlets, from regional leading news sites to bloggers. We created and pitched strong, innovative angles about the destinations via press releases, positioning it as a winter sun destination, an escape not to be missed. We met journalists on a weekly basis, we replied to all media requests, distributed information and created an impressive buzz for Mexico’s newest hot spot. Furthermore, we approached top national,

• nline and luxury lifestyle publications

that catered to our target consumers and arranged 40 individual and group press trips, TV filming and fashion shoots, giving journalists and the audience a taste for the vibrant destinations. THE RESULTS Coverage: 180 clippings Outreach: 8,3 million (print and broadcast media) + 706 million (online media; unique visitors) AVE: £1,4 million The joint campaign has since gone from strength to strength; in a recent study carried out by the Riviera Nayarit Tourism Board, inbound tourism from the UK was increased by 5% in the past year alone. The client has confirmed the ‘the return was 100 percent greater than the initial investment.’ NEWSROOM: http://puerto-vallarta-riviera-nayarit. prmediaco.com/ SEE ALL COVERAGE: http://www.prmediaco.com/puerto- vallarta-riviera-nayarit-coverage/

THE CHALLENGE To introduce a lesser known destination in the Emirates, its beautiful beaches and the tallest mountains in the region. THE STRATEGY We developed a campaign plan that would allow us to tell the story of this hidden gem via TV, print, online and social media channels. We organised press conferences for 500 leading media outlets and influencers in the

Ras Al Khaimah

The 360° Approach

What The Media Is Saying…

“The NEW holiday hotspot in the UAE”

• Daily Express

“One Of The Top 50 Destinations”

• Sunday Times

“The up-and-coming Emirate at the northern tip of UAE”

• Marie Claire

“Your next holiday destination”

• Metro

“You need to get Ras Al Khaimah on your bucket list”

• The Travel Hack

UK consumer and trade industry, intimate dinner events with destination representatives and travel editors, press trips and one-on-one media meetings and interviews. We developed an online newsroom and we also set up sales calls and TO, OTA and TA training sessions. We produced a destination video showcasing the best the region has to offer which is used for trade promotional purposes and consumer access, having reached over 1 million accesses in just a few days and thousands of positive engagement via social media. THE RESULTS Trained travel professionals: 2,000 Coverage: 120, including CNN, BBC World, BBC TV, BBC Radio, CNBC, Sunday Times, Conde Nast Traveller AVE: £1,2 million Award: Best online video / videography/ cinematography on US Telly Awards NEWSROOM: http://ras-al-khaimah.prmediaco.com/ SEE ALL COVERAGE: http://www.prmediaco.com/rak-coverage/

Oh, and 28% rise in tourism arrivals.

THE CHALLENGE The Seychelles Tourism Board came to us wanting to implement PR actions in the UK, to back up their London in-house PR team, with the intention of promoting the destination as a luxurious and romantic

• retreat. We had two days to impress them and secure

a yearly contract. THE STRATEGY We invited the Seychelles Tourism Board’s CEO to come over to the UK for a 1/2 day media mission. We arranged the following interviews: BBC World (Live),

Seychelles

The Two-Day Challenge

Next, we organised a press trip and secured broadcast, print an online coverage of the Seychelles Carnaval International de Victoria, a colourful three-day event, bringing together representatives from carnivals around the world. Journalists from all leading UK media made their way to the Seychelles and the event was broadcast by the BBC Holiday show, Travel channel, Sky, CNN, London Live, Cumbria TV and promoted by the Independent and Evening Standard newspapers. THE RESULTS Coverage: 80, including CNN, BBC World, BBC Africa, BBC Radio, CNBC, Sunday Times, Conde Nast Traveller, Sunday Times AVE: £800k Oh, and we secured the account, of course! The yearly communication plan includes press office, media liaison, Minister’s TV interviews all

• ver the globe, an online newsroom

and UK and international press trips. BBC UK, BBC Africa, BBC Swahili, BBC Radio (Live), CNN - Quest Means Business (Live), CNBC (Live), Financial Times, Conde Nast Traveller, Brides Magazine, the Telegraph and Sunday times. Since time was of essence and our goal was to reach the best possible results, we decided to organise a media breakfast hosted by the CEO for 15 Influential representatives from Vogue, Conde Nast Traveller,Travel + Leisure, Lonely Planet, Destination Weddings, Rough Guides, TVRL, The Guardian, Daily Express, Huffington Post, M&IT, C&IT, Travel Weekly, TravelMole, Business traveler, securing an excellent media mix.

THE CHALLENGE To increase brand awareness of Kea island (also known as Tzia, in Greece) in the UK and Italy. An out of the beaten track gem in Greece, the idea was to promote this previously unknown destination through PR and brand new social media pages. THE STRATEGY We conducted a market study to understand the status quo of the destination in the UK and Italy and the challenges we would face. We identified that the challenge of the island was that it was ‘unknown’ - so we transformed this negative factor into a positive one. We then created a comprehensive communications plan which included many angles on how to promote this boutique destination. Presenting the island as ‘secret Greece’, yet easily accessible, we ran a concentrated plan of press trips in a timely manner, to ensure coverage was achieved during the holiday decision- making periods. The social media plan included creating new pages, developing attractive posts and engaging with users.

Kea Island

The Destination Launch Campaign

THE RESULTS Coverage: 100 clippings including The Times, The London Evening Standard, Grazia and The Telegraph Social media: 4,150 organic followers In 4 months AVE: £2,5 million

THE CHALLENGE To promote Rhodes island as the number

• ne short-haul wedding destination and

increase its market share. THE STRATEGY We launched a TV three-month long TV competition for married-tobe couples for a chance to wed in Rhodes. The winner was announced at the London Wedding Show, filmed by Wedding TV and in the presence of top journalists and tourism specialists. To decrease the costs and maximise results, we partnered up with Wedding TV, The Wedding show, Wedding Ideas Magazine, a local ground handler, two hotels and an airline. THE RESULTS Coverage: 30-minute TV programme dedicated to wedding in the Rhodes, broadcast 32 times over one year AVE: £1,5 million

Rhodes Island

The Campaign Development

THE CHALLENGE To promote and raise the profile in the UK market

• f various participating beach destinations and

tourism organisations THE STRATEGY Using more than 500 tonnes of golden sand, we created a fabulous beach on London’s South Bank

• f the River Thames. For 7 days in June, tourists

and residents visited our beach, played in the sand, drank at the bar, sunbathed and escaped the world in this little oasis in the heart of one of the world’s major capitals.

Various Beach Destinations

The Inspirational Stunt

THE RESULTS Coverage: broadcast coverage from 20 TV channels, such as BBC, ITV, BBC World, BBC Mundo and international TV stations (Europe and China). More than 100 articles were published in the national press. AVE: £2 million Over the course of the week we welcomed over 350,000 visitors to the beach.

THE CHALLENGE Located on the boutique island of Santorini, Canaves Oia Hotel is a luxury complex consisting of a hotel, suites and a villa. Awarded the number one resort in Europe, it needed to expand its brand awareness in the UK and internationally. THE STRATEGY We wanted to tell the story of Canaves Oia as just not another luxury hotel, but a place to be in peace and style. We organised

• ver 40 group and individual press trips

Canaves Oia

The Growth Of a Boutique Hotel

with UK and international top tier media - this included trade and consumer-oriented outlets -, as well as intimate events where hotel reps could meet and be interviewed by travel editors. We set up an online newsroom and serve as press liaison on a daily basis. THE RESULTS Coverage: 310 (over 3 years) Social media: 8.5 million AVE: £2,5 million Plus an increase in 10% in number of guests.

TV, print, online and social media - this is just a small sample of results we have gathered, among many others. There is no medium we won’t reach to get your message out there!

Unparalleled Results

PR MEDIACO In Numbers

3.150

The number of travel agents who have received training from PR MEDIACO so far in 2017 Our UK office collaborators combined years of work experience The number of times our success bell rang so far in 2017 Incredible events

• rganised this

year

450 95 16

What They Say About Us

We are very happy to be working with such a motivated and creative PR team. PR MEDIACO have created awareness of Athena Pallas, taking into consideration the character of the property and focusing on attention to detail.This has resulted in many happy customers visiting the resort! We would like to congratulate the team

• n their hard work and are looking

forward to further success!

• Tseneklidou Voula, Sales

Director, Athena Pallas PR MEDIACO were instrumental in setting up a shoot for Lonely Planet Traveller in Milos, Greece. I found the team to be helpful, personable and highly organised, with a sound understanding of the needs of our title, and the type and level of support required by our journalist and photographer on the ground. I would not hesitate to recommend their services.

• Duncan Craig, Lonely Planet

features editor Thank you all so much for your incredible organisation, creativity and energy.To run an event during World Travel Market is a challenge in itself, but to deliver the results and guests that you did is so far above and beyond what we expected.

• Eleftheria Ftaklaki, South

Aegean Region vice governor PR MEDIACO is an essential extension of the hotelBrain team both in the UK and further a field. They have been invaluable in helping us grow our brand and establish our reputation internationally.

• Panos Paleologos, hotelBrain

founder and CEO I have nothing but praise for PR

• MEDIACO. A dedicated professional

team that has achieved great things for us in the short time we have worked together. Looking forward to many more years of cooperation.

• George Grafakos, Aqua Vista

Hotels owner A very professional, reliable and helpful collaborator. PR mediaco understands the needs of our company and has always been efficient with swift reactions and unique professionalism. A collaborator that inspires security and for sure a collaboration that will continue for long time.

• Theodore Lourmousiotis,

Voyage Prive Spain We feel very privileged to work with a team who display such drive and passion for our produce and from day one, truly understood our creative branding. The coverage wins PR MEDIACO have secured is above and beyond our expectations and our favourite mentions to date has to be a business profile for Bloomberg, a showbiz mention in Hello! Magazine and featured in Harper’s Bazaar as part of their Christmas gift guide.

• Kostas Kontopoulos,

Founder, Carpo

info@prmediaco.com +44 (0)20 33025560 www.prmediaco.com Unit 3, Canbury Business Park, Elm Crescent, KT2 6HJ Kingston-upon-Thames London, UK

Want to know more? We’d love to speak to you!