CORPORATE JAPAN AFTER THE EARTHQUAKE The Chuken Kigyo: Invisible - - PowerPoint PPT Presentation

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CORPORATE JAPAN AFTER THE EARTHQUAKE The Chuken Kigyo: Invisible - - PowerPoint PPT Presentation

CORPORATE JAPAN AFTER THE EARTHQUAKE The Chuken Kigyo: Invisible Invincible? May 3 rd 2011, Daiwa Foundation/APTN Alex Stewart May 3rd 2011 Alexander Capital Access Ltd 1 What Future, Japan. Is the economic model flawed Is


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May 3rd 2011 Alexander Capital Access Ltd 1

CORPORATE JAPAN AFTER THE EARTHQUAKE

The Chuken Kigyo: Invisible… Invincible?

May 3rd 2011, Daiwa Foundation/APTN

Alex Stewart

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May 3rd 2011 Alexander Capital Access Ltd 2

What Future, Japan….

  • Is the economic model flawed…
  • Is China by-passing it…
  • What about Samsung and Korea…
  • Role of the Chuken Kigyo..???
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May 3rd 2011 Alexander Capital Access Ltd 3

The Economist Magazine

Nov 2009:

“Japan’s chuken kigyo is not simply a part of the national economy, but the core of its industrial structure. It enables the country’s bigger, well known electronics firms to exist, as well as meeting foreigners essential needs.”

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May 3rd 2011 Alexander Capital Access Ltd 4

Advanced Manufacturing

  • “mono zukuri”
  • Not post-industrial…but
  • Advanced manufacturing
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May 3rd 2011 Alexander Capital Access Ltd 5

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May 3rd 2011 Alexander Capital Access Ltd 6

MFG PYRAMID

Role of intermediate and capital goods

Parts and Materials

(intermediate goods) Transport and logistics services

Human resources, Technologies, Knowledge, Capital Production machinery (capital

goods) Mass Production (advanced technology)

Brand Integrators

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May 3rd 2011 Alexander Capital Access Ltd 7

Chuken - little known

Top mkt share for polarising film Nitto Denko LCD film 60% for bearings in spindle motors NTN Corp Bearings 80% for PVA optical film Kuraray LCD film 33% for conductive polymer type Nichicon Capacitor Capacitors 50% for LED and semicon Towa Corp Moulding equipment Top mkt share for micro titanium dioxide Tayca Corp Titanium Dioxide Top mkt share for nicketlmetal hydride Tanaka Chemical Cathode materials for Li On batteries

Global Share Company Keyword

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May 3rd 2011 Alexander Capital Access Ltd 8

Chuken - Unknown

Over 60% for LCD projectors Isuzu Glass Lens arrays 50% laser equipment for Li-on batteries Taiyo Industrial Flexible PCBs 40% for battery terminals Fuji Springs Aluminium cases 80% for motor hubs for hard disk drives Nippon Super Industry HDD motor components 40% for lead terminals Kohoku Kogyo Electrolytic capacitors 60% thin film electronics Susumu Co Thin Film Electronic Components 80% for raw material used in resins Wakayama Seika Resins for PCB boards

Global Share Company Keyword

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May 3rd 2011 Alexander Capital Access Ltd 9

Chuken – Pretty Big!

0.8bn 2.6bn 4.1bn 4.1bn 4.5bn 8.3bn Sales (Stg) March 2010 Employees (overseas) Keyword Company

5,100

Measurement equipment Horiba

21,000 (15,000)

LSIs Rohm

36,000 (25,000)

Relays, Parts Omron

34,000 (12,000)

Piezoelectric capacitors Murata

33,000

Motors, Spindle drives Nidec

67,000 (42,000)

Components Kyocera

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May 3rd 2011 Alexander Capital Access Ltd 10

Characteristics of Chuken

  • Family owned
  • Idiosyncratic
  • “Number One”
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May 3rd 2011 Alexander Capital Access Ltd 11

“Number One”

Nitto Denko’s No. 1 Strategy:

  • When a firm has a top market share it has access to the

latest market information.

  • Customers come to the top firm first with their ideas and

this leads to a regular flow of newly developed products.

  • The top firm gets to see market trends ahead of the rest
  • f the field and can make timely investment moves.

Source: Nitto Denko Web Site

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May 3rd 2011 Alexander Capital Access Ltd 12

Frontline in Tohoku

30% Automobile microcontroller Renesas Electronics 45% Thin film for LCDs JX Nippon Mining and Metals 60% Alum substrates for HDDs Kobe Steel 90% Ultra thin electrolytic copper foil Mitsui Mining & Smelting 80% Critical electronic resin - Bismaleimide triazine Mitsubishi Chemical 70% + Polymer lithium ion component Kureha 35% NAND Flash memories Toshiba

Global Share Keyword Company

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May 3rd 2011 Alexander Capital Access Ltd 13

Corporate Responses

Suppliers

  • Re-organise production
  • Pull together: a crisis mentality

Customers

  • Find alternative suppliers
  • Re-design products
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May 3rd 2011 Alexander Capital Access Ltd 14

Risks to Chuken

  • Japanese customers seek alternative

suppliers

  • Foreign companies reduce dependence
  • n Japanese chuken
  • Invigorate national policies elsewhere
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May 3rd 2011 Alexander Capital Access Ltd 15

Losing share to Asia

  • Korea – Samsung-centric; government policy
  • Taiwan – Semicon fabs, contract manufacturing
  • China – Shift from OEM to ODM
  • Japan – Losing share in brand markets
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May 3rd 2011 Alexander Capital Access Ltd 16

STRENGTHS (SWOT)

  • Precision production and logistics system
  • Perfectionist
  • Group orientation
  • Complete manufacturing system
  • Long term planning system
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May 3rd 2011 Alexander Capital Access Ltd 17

WEAKNESSES (SWOT)

  • Weak political leadership/system
  • Weak decision making processes and

mentality

  • Deflation
  • Demographic decline
  • Growing frustration
  • Loss of vision
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May 3rd 2011 Alexander Capital Access Ltd 18

OPPORTUNITIES (SWOT)

  • Post Oil/Carbon Economy
  • Re-think organisation of supply chains
  • Size of the China market
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May 3rd 2011 Alexander Capital Access Ltd 19

THREATS (SWOT)

  • Competition from other Asian leaders and

supply chains

  • Substitution
  • Open innovation
  • New business models
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May 3rd 2011 Alexander Capital Access Ltd 20

SWITZERLAND IN ASIA

Not a bad outcome….

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May 3rd 2011 Alexander Capital Access Ltd 21

THANK YOU

Alex Stewart

Alexander Capital Access Ltd., www.ac-access.com