Contribution of Tourism to the Economy of the Limpopo Province HSRC - - PowerPoint PPT Presentation

Contribution of Tourism to the Economy of the Limpopo Province HSRC Seminar Series 4 September 2014

Selma Karuaihe Human Science Research Council (HSRC) Economic Performance and Development (EPD)

• Background of the Study
• Objectives
• Methodology
• Literature Review
• Findings
• Conclusions
• Recommendations & Policy Implications

Introduction & Background

• Tourism as a sector contributes significantly to the national and

provincial economies of South Africa.

• However, tourism is not classified as an independent sector as per ISIC
• Which measures sectors by output
• Actual contribution of the sector is included in the output and value

addition of a number of other sectors in the national accounts,

• These sectors include:
• trade services, telecommunications, transportation, accommodation, food and

beverage services, travel agencies, recreation and entertainment, among others.

• The current study aims to establish the sector’s contribution to the

Economy of the Limpopo Province through primary survey.

Limpopo Tourism Growth Strategy (TGS 2009 – 2014)

• The study objectives are guided by the Limpopo TGS, in terms of its focus

areas and priorities

• The main vision of the Provincial Tourism Strategy is to:
• Make Limpopo Province “the preferred ecotourism destination in Southern Africa” is

the tourism vision for the province.

• The province has identified the following product offerings that are based
• n six activity clusters:
• Mega Conservation;
• Safari and hunting;
• Golf and Game;
• Family and recreation;
• Special Interest (adventure, culture, birding, health, etc.).
• Meetings, Incentive travel, Conferences & Events (MICE);

Specific Objectives of the Study

• Determine the contribution of tourism to the targets as outlined in

the National Tourism Sector (NTSS) strategy namely:

• Tourism’s contribution to the provincial and national economy
• To assess the factors that hinder tourism diversification, new investment and

enterprise development in the province

• To identify the strength, weaknesses, opportunities and threats to the

provinces’ tourism industry in a way that prioritizes the focus areas of the national tourism frameworks.

Specific Objectives of the Study continue

• The Specific Objectives of the research are to:
• Determine the composition of the current tourism industry in the province,
• Identify the economic factors and value chain in the six (6) tourism clusters of the

provincial tourism growth strategy.

• Determine the attractions and tourism packages tourists are most interested in

when visiting Limpopo;

• Determine the impact of the provincial domestic tourism marketing strategy;
• Assess the compliance of the Limpopo tourism industry with BBBEE-EE;

• Phase one: Literature review
• Based on desktop analysis of secondary data
• These included academic and grey literature and other documents.
• Phase Two: Survey
• Used questionnaires to conduct face-to-face interviews with:
• managers and owners of tourism establishments,
• tourist attractions and
• key informants.
• key informants - mainly experts from government departments dealing with

tourism initiatives, district municipalities and the Limpopo Tourism Agencies (LTA) in the respective districts.

Sampling of Accommodation Establishments

Categories of Accommodation Establishments Number of establishment in population Proportion of establishments in population Number of establishments per category B&B 52 5% 13 Caravan and Camping 79 7% 20 Cottages and Chalets 42 4% 10 Game Lodge 178 16% 44 Guest Houses 214 20% 53 Hotel 66 6% 16 Lodges 270 25% 67 Self-Catering 192 18% 47 Total Establishments 1093 100% 270

Sampling of Tourist Attractions

Tourist attractions Number of attractions in population Proportion of attractions in population Number of attractions in sample Art gallery 12 11% 3 Cultural Village 6 5% 2 Heritage Site 4 4% 1 Museums and Monuments 17 15% 5 Nature Reserve 21 19% 6 Wildlife and Adventure 53 47% 11 Total 113 100% 28

Tourism Number of Responses per Category

Category Total Accommodation Establishments 197 Tourism Attractions 24 Key Informants 11 Total number of completed questionnaires 232

Accommodation Sample per District

Sampled Establishme nts per District Percentage of Sample per District Completed Sampled Responses per District Percentage (%) of Actual Responses per District CAPRICORN 65 24% 46 23.3% MOPANI 51 19% 34 17.3% SEKHUKHUNE 6 2.2% 11 5.5% WATERBERG 69 25% 46 23.3% VHEMBE 79 29% 60 30.5% Total 270 100 197 100

Attractions Sample per District

Total Number of Sampled Attractions per District Percentage (%) of Sample per District Total Number

• f Actual

Responses Per district Percentage (%)

• f Actual

Responses per District CAPRICORN 3 10.71 5 20.8% MOPANI 7 25 5 20.8% SEKHUKHUNE 0% WATERBERG 11 39.3 9 37.5% VHEMBE 7 25 5 20.8% Total 28 100 24 100

Accommodation and Attractions Per Category: Surveyed

Accommodation Categories Percent Type of Attraction Percent Bed and Breakfast (B&B) 28.4% Art galleries 13.6% Caravan and Camping 3.7% Museum & Monuments 9.1% Cottages and Chalets 1.1% Nature Reserve 31.8% Game Lodge 1.1% Wildlife & Adventure 13.6% Guest Houses 25.3% Cultural Village 9.1% Hotel 13.7% Heritage Site 9.1% Lodge 18.9% Other 13.6% Self-Catering 3.7% Other 4.2% Total 100 Total 100

Limitations of the Study

• The study was conducted during the time of December 2013 to

February 2014.

• During this time, most tourism establishments were busy with bookings for the

festive seasons and that limited their participation or availability in the study.

• In some cases, tourism establishment owners were on holiday away from

Limpopo and thus not accessible

• The study relied on primary data (responses from the survey), which

required to be substantiated by secondary data on tourism contributions from other sources:

• Like Stats SA and
• Global Insight to support data at the provincial level

THE END THANK YOU