Neur urological
- logical rol
- le
e of
- f
cont
- ntext
xt in af affectiv fective e or
- r
non
- n-affec
affectiv tive e pr primacy imacy
- Asmita Bhattacharya
cont ontext xt in af affectiv fective e or or non on-affec - - PowerPoint PPT Presentation
Neur urological ological rol ole e of of cont ontext xt in af affectiv fective e or or non on-affec affectiv tive e pr primacy imacy - Asmita Bhattacharya AIM :
RALL: L: To establish a neurological support for the Ad hoc cognition model.
discussed earlier, to establish context’s role in processing.
T WEEK: EK: To image the brains of the subjects by functional magnetic resonance imaging (fMRI) as the experiment is being done on them.
Ad hoc cognition :
whenever we use them
response to stimuli is context-dependent HYPO POTHE THESIS SIS : In affective context, the affective processing centres of the brain should show more activity, whereas in non-affective context, the non-affective processing centres of the brain should show more activity
Duplication of non-FMRI experiment :
to non-affective context group
filler items
(princess), negative human (murderer), positive animal (rabbit), negative animal (cockroach)
which were shown for 0.5 seconds
recorded for the targets
RESUL ULTS TS -I :
Experiment 1 My result:
20 40 60 80 100 120 140 160 180
Affective judgment Non affective judgment
Affective context Non-affective context
Experiment 1
RT in centi-seconds
Paper’s result:
RESUL ULTS TS -II :
Experiment 2 My result: Paper’s result:
20 40 60 80 100 120 140 160 180
Affective judgment Non affective judgment
Affective context Non-affective context
Experiment 2
RT in centi-seconds
INFERENCES ERENCES :
judgments were made faster than non-affective ones; and with non- affective contexts, non-affective judgments were made faster than affective ones.
judgments were made faster than non-affective ones; however, with non-affective contexts, non-affective judgments were made faster than affective ones.
paper while using picture stimuli, was not seen here, probably because of less sharp nature of images used.
experiments
PRO PROBLEMS LEMS :
previous work, probably because of poorer measurement techniques
had used around 40 subjects
the authors had used 96 items
pictures of pollution spills for “unpleasant outdoors” and hotel brochure photos for “pleasant indoors”)
factor here, since reaction times of the average of ~0.70 seconds was being measured
REMA MAINING INING WORK :
target-filler set up while getting FMRI images of the subject’s brains
stimuli (i.e. effective reaction time)
speech entails greater processing (i.e. more noise)