Consumer GAUGING THE FAMILIARITY AND ATTITUDE TOWARDS Perceptions - - PowerPoint PPT Presentation

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Consumer GAUGING THE FAMILIARITY AND ATTITUDE TOWARDS Perceptions - - PowerPoint PPT Presentation

Apr 26, 2023 111 likes •269 views

Consumer GAUGING THE FAMILIARITY AND ATTITUDE TOWARDS Perceptions DIGITAL ASSETS AMONG CONSUMERS IN NEW HAMPSHIRE on BY CHRIS RIETMANN OWNER/OPERATOR, Digital Assets ROUTE 101 LOCAL GOODS, KEENE, NH About Route 101 Local Goods

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SLIDE 1

Consumer Perceptions

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Digital Assets

GAUGING THE FAMILIARITY AND ATTITUDE TOWARDS DIGITAL ASSETS AMONG CONSUMERS IN NEW HAMPSHIRE BY CHRIS RIETMANN OWNER/OPERATOR, ROUTE 101 LOCAL GOODS, KEENE, NH

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SLIDE 2

About Route 101 Local Goods

Founded 2015 3 Revenue Streams

  • Locally made and sourced goods
  • Dealer for Old Hickory Buildings
  • Digital Assets through Bitcoin/Dash

Vending Machine

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SLIDE 3

Perceptions

RETAIL CUSTOMERS

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SLIDE 4

Knowledge and Opinions

 Heard of Bitcoin – 90%+  Heard of other Cryptos - 5%  Heard of Increasing Value – 80%  Heard Scam/Ponzi/Illegal? – 30%  Heard Bitcoin was “dead”? – 15-

20%

 Silk Road - 5%  Ransomware – 40%  Knows that you can buy things

  • nline with Bitcoin – 75%

 Knows that you can buy things

locally with Bitcoin – 2%

 Realizes dollar backed by nothing

– 90%

 Understands Inflation – 5%  Conservative in Investments – 80%  Feels things are “broken” – 80%

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SLIDE 5

What’s important to crypto buyers?

 Investment/Returns  Store of Value/Wealth  Better Money  Censorship Resistance

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SLIDE 6

Customer Stereotypes

DIGITAL ASSET SALES

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SLIDE 7

The Trader

  • Travels longer distances – NY, CT, Boston
  • Higher Incomes
  • Chart-Driven
  • “Will be back if the price drops below X”
  • Investment/Returns - High
  • Store of Value/Wealth - Low
  • Better Money - Low
  • Censorship Resistance - Medium
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SLIDE 8

The Silver Bug

  • Follows Clif High
  • Is looking for better returns

than precious metals

  • Is likely apocalyptically

minded

  • Says they aren’t in crypto

long term

  • Investment/Returns - High
  • Store of Value/Wealth - High
  • Better Money - Low
  • Censorship Resistance - High
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SLIDE 9

Millennials

  • Been buying heavily since 2nd

$1K Bitcoin

  • Drives to buy – Boston, VT, NY,

NH

  • Shows up regularly
  • Likes to talk tech, other cryptos,

future looking

  • Investment/Returns - Low
  • Store of Value/Wealth - High
  • Better Money - High
  • Censorship Resistance - Medium
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SLIDE 10

Grandmas

  • Has been aware of Bitcoin for some time
  • Does the research, takes the plunge
  • Buys smaller amounts but does so with

regularity

  • Skeptical of financial system
  • Investment/Returns - High
  • Store of Value/Wealth - High
  • Better Money - Low
  • Censorship Resistance - Low
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SLIDE 11

Patients

  • Purpose driven – medicines that aren’t

available in US

  • Middle-age or older
  • Buys with regularity
  • Very appreciative of anonymity
  • Investment/Returns - Low
  • Store of Value/Wealth - Low
  • Better Money - High
  • Censorship Resistance - High
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SLIDE 12

Gamblers

  • Online poker, gambling, gaming and

trading

  • GenY/GenX
  • Buys with regularity
  • Low and Frequent Purchases
  • Investment/Returns - Low
  • Store of Value/Wealth - Low
  • Better Money - High
  • Censorship Resistance - High
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SLIDE 13

These two guys.

Will drive long distances – NY, CT, RI, MA, ME Polite, always buys store items Buys with clockwork regularity Values anonymity above all else Investment/Returns - Low Store of Value/Wealth - High Better Money - High Censorship Resistance - High

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SLIDE 14

Questions?