Consumer Acceptance on the Road to Autonomy Jennifer Ryan AAA - - PowerPoint PPT Presentation

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Dec 22, 2023 181 likes •379 views

Consumer Acceptance on the Road to Autonomy Jennifer Ryan AAA June 12, 2018 Safety Landscape Human Error Contributes to 90% MORE THAN of crashes Driving consumer acceptance of automated technology In Dec. 2017, 63% of U.S. drivers

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Consumer Acceptance on the Road to Autonomy

Jennifer Ryan AAA June 12, 2018

SLIDE 2

Safety Landscape

Human Error Contributes to

f crashes

90%

THAN

SLIDE 3

Driving consumer acceptance of automated technology

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In Dec. 2017, 63% of U.S. drivers would be afraid to ride in a fully self-driving vehicle, down from 78% in early 2017

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Drivers who own vehicles equipped with driver assistance features are more likely to trust the technology

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Automated Vehicle Crashes

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Gender Differences - Percent Afraid to Ride in Self-Driving Car

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Generational Differences

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Sharing the Road

The survey showed that 63% of respondents would feel less safe sharing the road with fully self-driving cars while walking or riding a bike.

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Greatest Concern About AVs

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Education can play a key role in easing fears.

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Automated Vehicles: AAA T esting

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AAA Foundation for Traffic Safety

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New technology will help reduce collisions and injuries… but it’s a long road to full autonomy.

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The Road to Consumer Acceptance

Safety first
Public education
Truth in advertising
Driver training
Standardization of terminology
Data transparency
Include consumer

perspective in policy discussions

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Thank You