Cons onsumer umer Aware areness ness 7 Reasons Why The CAP is - - PowerPoint PPT Presentation

Cons

• nsumer

umer Aware areness ness

7 Reasons Why The CAP is

LIT!!!

1. . Webs ebsit ite e vi visits sits are u are up 4,6 p 4,600% 00%!

1. . Webs ebsit ite e vi visits sits are u are up 4,6 p 4,600% 00%!

• Redesi

esigned ned webs bsite te + doc

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• r loc
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• Requ

quest st appt fe feature re added ed

• 2. HUG

. HUGE E So Social cial Med Media ia Reac each! h!

• Average Monthly

Facebook reach now 20 20-25 25 million+

• n+
• CAP on Facebook,

Instagram, Snapchat, Twitter, YouTube

• @AAOortho

Oortho

• 3. A

. Ads ds in o in over 3.5 er 3.5 mil millio lion n se sear arches! hes!

• 4. Ne

. New creat w creativ ive e approac approach! h!

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Instagram before…. ….After.

• 5. BIG

. BIG DATA! A!

• Utilizing internet data

to better reach consumers with CAP messaging

• Retarg

arget eting ing eff ffor

• rts

• 6. Mult

. Multip iple le Ca Camp mpaign aign Ap Appr proac

• aches!

hes!

Cam ampa paig ign n ex example: ample: “Non-Pros vs. Pros” Buzzfeed, Dec ‘17 9 million+ Views

Buzzfeed video

• 6. Mult

. Multip iple le Ca Camp mpaigns! aigns!

Campa mpaig ign n exampl ample: e: “7 Myths About Orthodo thodontic ntic Treatment” NOHM ‘17

• 7. SO MUC

. SO MUCH H MORE MORE!

Wha hat t are are me memb mber ers s sa sayi ying? ng?

CAP: AP: Adv dvocating

• cating For
• r Pat

atients ients & the & the Prof

• fession

ession

How w ca can Y n YOU he OU help CAP? lp CAP?

SHARE ARE CAP CAP po posts sts on so

• n socia

cial l me medi dia! a!

Comp

• mponen
• nent

t Sup Suppo port: : CAP CAP Mat Matching hing Gra Grant nt Program

• gram

Currently accepting applications through May 2018 Materials at AAOinfo.org

Tha hank nk you!

• u!