Connecting People: First Mile, Last Mile Study Bedford 24 th - - PowerPoint PPT Presentation

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Nov 03, 2023 158 likes •342 views

Connecting People: First Mile, Last Mile Study Bedford 24 th January 2020 How are we defining First Mile / Last Mile? First-mile last- mile is typically used to describe the beginning or end of an individual journey to or from a

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Connecting People: First Mile, Last Mile Study

Bedford 24th January 2020

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How are we defining First Mile / Last Mile? ‘First-mile last-mile’ is typically used to describe the beginning or end of an individual journey to or from a transport hub or service to the final destination. Within the Heartland the definition of first-mile and last- mile represents a wider choice of both traditional and emerging transport models that enable access to

pportunities and needs.

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FM/LM interventions could include

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Study Recap: Study Approach

Study to support EEH Partners to identify and consider appropriate FM/LM solutions, across EEH based on… — People, Place, Connectivity approach rather than traditional approach of mode and movements — We have defined places by population density and connectivity rather than traditional approach of size of place. — We have identified the types of people that live in these places using MOSAIC data. — Propensity for FMLM options mapped to both typologies and personas two tiers of analysis provides more outcome benefits to local authorities

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— Aggregation of FMLM best practice — Behavioural best practice — Mobility hubs (interchange v2.0) — People, place and activity focused

— High quality, modular, flexible design — Branding, marketing, inormation and behaviour change — Safety and security — Integration of ticketing and payment — Integration of wider strategy and delivery — Objective to improve access, connectivity and reduce overall VKT

— Applicability to EEH across all typologies

Best Practice Report

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At a glance 6

Minneapolis, USA

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At a glance 7

Mobi Pun(k)t, Europe

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At a glance 8

Future Mobility Zones, UK

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First Mile Last Mile Toolkit

Connectivity Place

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People

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Geographical Influences:

Place (Density)

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Connectivity (DfT Access’ty Data)

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People (Personas who make up the EEH – Experian data)

Demographic Group Population (no) Population (%) Aspiring Homemakers 680,000 13% Domestic Success 675,000 13% Prestige Positions 635,000 12% Family Basics 475,000 9% Rental Hubs 415,000 8% Rural Reality 395,000 8% Senior Security 365,000 7% Country Living 350,000 7% Transient Renters 260,000 5% Suburban Stability 240,000 5% Urban Cohesion 200,000 4% Vintage Value 185,000 4% Modest Traditions 110,000 2% City Prosperity 85,000 2% Municipal Challenge 80,000 2%

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FM/LM Tool Kit to help inform practitioners

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FM/LM Tool Kit to help inform practitioners

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Suite of potential FM/LM in-scope markets

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▪ Finalise Best Practice Report based on LA Officer comments ▪ Produce a concise user guide for the Tool ▪ Trial tool on current FMLM questions being posed by partners ▪ Complete FM/LM Tool and issue to EEH partner Officers for further testing & use ▪ Issue a final short summary report to complete project ▪ Consider context within Future Mobility (urban and rural) national policy, regional strategy ▪ ‘Pilot’ / accelerate application within emerging marketplace

Next Steps

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Let’s change the way we think. Let’s create change.

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Thank you

Giles Perkins Head of Future Mobility 07966 210 401 giles.perkins@wsp.com @gilesbgperkins wsp.com