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Connecting Boston Immigrants and Refugees to Health Services Mary Heida Flores, MPH Candidate Health Communications and Promotion ILE December 7 th , 2018 Roadmap Organization introduction Rationale for organization choice Boston

SLIDE 1

Connecting Boston Immigrants and Refugees to Health Services

Mary Heida Flores, MPH Candidate Health Communications and Promotion ILE December 7th, 2018

SLIDE 2

Roadmap

 Organization introduction  Rationale for organization choice  Boston immigrant snapshot  Communication objectives  Timeline and media executions  Evaluation  Conclusion and questions

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Massachusetts Immigrant and Refugee Advocacy Coalition (MIRA)

Immigrant and refugee rights

Policy analysis

Education and training Advocacy

Community resources

Synthesis and reporting

New American Integration Program

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Why MIRA? Interests The issue

 MIRA does not prioritize health  Site is difficult to interpret  Actionable information missing  Partnerships are not strong in the

healthcare sector

4 Istock, insidehighered.com

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Very well 55% Somewhat 16% Not well

r not at

all 29%

ENGLISH LEVELS

Foreign born parents 14% U.S. born parents 86%

BIRTHPLACES OF PARENTS

Foreign born 25% U.S. born 75%

BOSTON BIRTHPLACES

The Immigrant Learning Center, 2009

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Where Are Immigrants In Boston From?

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Communication Objectives

Learning objectives

MIRA clients will…

 Know how to access the MIRAhealth

website.

 Learn about their options for

socioeconomic support in Boston.

 Learn which healthcare providers and

rganizations provide services specifically

for immigrants.

 Believe that quality healthcare is accessible

to them, regardless of their legal immigration status.

Behavioral Objectives

MIRA clients will…

 Visit the MIRAhealth website.  Contact either a healthcare provider in

Boston or MIRA representatives for help finding a provider who meets their needs.

 Attend an appointment with a healthcare

provider or access a socioeconomic support.

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Long Term Objectives

Increase the number of documented immigrants and refugees accessing healthcare in Greater Boston Area. Increase the number of undocumented immigrants accessing healthcare services in the Greater Boston Area.

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The Message

The message will be on a 6th/7th grade spoken and written level
It will be available in other languages via MIRA translators
The tone will be inviting and empowering
The resources will be transparent about what is and is not

available

SLIDE 10

The timeline

Op-ed
Partners

connect with MIRA

December 2018

MIRAhealth
Clients begin

using interface

February 2019

Radio ad
Further

publicizes site and services

March 2019

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Grabbing readers’ attention Highlighting the need Call to action

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Establishing credibility Highlighting presence and particular importance of undocumented immigrants

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Stressing need and importance of providers’ skill set Ends on an actionable step

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Qualitative

MIRA client focus group Quality control checklist to reevaluate

Quantitative

MIRA’s client data MIRAhealth survey

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Thank you!

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Connecting Boston Immigrants and Refugees to Health Services

Mary Heida Flores, MPH Candidate Health Communications and Promotion ILE December 7th, 2018