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Brew HOUSE
Red B - 2.009 Mockup Review
Concept Risks Customer Needs Contract Looking Ahead Users
Concept
Fully-integrated HOMEBREWING SYSTEM
BOILING FERMENTATION
Concept Fully-integrated HOMEBREWING SYSTEM BOILING FERMENTATION - - PowerPoint PPT Presentation
Concept Fully-integrated HOMEBREWING SYSTEM BOILING FERMENTATION - - PowerPoint PPT Presentation
Brew HOUSE Brew BEER Brew ADVENTURE Red B - 2.009 Mockup Review Concept Fully-integrated HOMEBREWING SYSTEM BOILING FERMENTATION Concept Customer Needs Contract Risks Users Looking Ahead WORT D IY ADVENTURE BOILING COOLING OXYGENATION
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SLIDE 3
Customer Needs Risks Contract Looking Ahead Users Concept
D IY ADVENTURE
WORT BOILING COOLING OXYGENATION FERMENTATION
SLIDE 4
Customer Needs Risks Contract Looking Ahead Users Concept
D IY ADVENTURE
WORT BOILING COOLING OXYGENATION FERMENTATION
SLIDE 5
Customer Needs Risks Contract Looking Ahead Users Concept
D IY ADVENTURE
WORT BOILING COOLING OXYGENATION FERMENTATION
SLIDE 6
Customer Needs Risks Contract Looking Ahead Users Concept
D IY ADVENTURE
WORT BOILING COOLING OXYGENATION FERMENTATION
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Concept Risks Customer Needs Contract Looking Ahead Users
Brew HOUSE
Concept Fully-integrated boiling and fermentation system Customer Homebrewers (beer)
Customer Needs Product Attributes Engineering Specifications Compatible with existing hardware Size ≥ 5 gallon vessel: 12” x 12” x 20” Lower boiling time Power, efficiency < 2 hours, induction heating Cleaning mechanism Materials, form ‘wash down’ materials, outlet Temp profiling Control ± 1°C of set temperature Price sensitivity Cost < $300
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Concept Risks Customer Needs Contract Looking Ahead Users SIZE: 12” x 12” x 20” BOILING SANITATION FERMENTATION PRICE
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SIZE BOILING: INDUCTION HEATING SANITATION FERMENTATION PRICE Concept Risks Customer Needs Contract Looking Ahead Users
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Concept Risks Customer Needs Contract Looking Ahead Users SIZE BOILING SANITATION: NO TRANSPORT FERMENTATION PRICE
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Concept Customer Needs Contract Looking Ahead Users SIZE BOILING SANITATION FERMENTATION: TEMP CONTROL PRICE Risks
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Concept Risks Customer Needs Contract Looking Ahead Users SIZE BOILING SANITATION FERMENTATION PRICE: $269
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Concept Risks Customer Needs Contract Looking Ahead Users
$396 MILLION Ma Mark rket et 4.2 MILLION Ho Homebr ebrewer ewers
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Concept Risks Customer Needs Contract Looking Ahead Users
Rapid BOILING Integrated OXYGENATION More PROTOTYPING
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Concept Risks Customer Needs Contract Looking Ahead Users
Rapid BOILING Integrated OXYGENATION More PROTOTYPING
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Concept Risks Customer Needs Contract Looking Ahead Users
Rapid BOILING Integrated OXYGENATION More PROTOTYPING
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Concept Risks Customer Needs Contract Looking Ahead Users