Complete Count Census 2020 Convening & Implementation Plan - - PowerPoint PPT Presentation

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California Complete Count – Census 2020 Convening & Implementation Plan Workshop

August 14, 2019

El Centro

Department of Social Services (DPSS)

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State Census 2020

Welcome & Opening Remarks

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Agenda

• Welcome
• California Census Office
• US Census Bureau
• Landscape of Outreach Strategies
• From Strategy to Implementation

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State Census 2020

Connie Hernandez

Regional Program Manager – Imperial and San Diego Counties and Deputy Tribal Liaison California Complete Count Census 2020

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Rock the Vote – Census 2020

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State Census 2020

Connie Hernandez

Regional Program Manager – Imperial and San Diego Counties and Deputy Tribal Liaison California Complete Count Census 2020

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State Census 2020

Tomas Oliva

Councilmember, City of El Centro

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State Census 2020

Jesus Eduardo Escobar

District 1, Imperial County Board of Supervisors

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SULADO DE M XICO

XI 0, R IA

State Census 2020

Tonatiuh Romero Reyes

Consul General of Mexico - Imperial Valley, California

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State Census 2020

John Garcia

Office of State Senator Ben Hueso

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State Census 2020

Stella Jimenez

Office of Assemblymember Eduardo Garcia

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State Census 2020

Quintilia Ávila

Regional Program Manager – Southern California Lead California Complete Count Census 2020

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Goal & Mission

U.S. Census Bureau

Ensure that everyone is counted once,

• nly once, and in the right place.

California Complete Count

Ensure that Californians get their fair share of federal resources and Congressional representation by encouraging the full participation of all Californians in Census 2020.

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The Separation of Roles

U.S. Census Bureau

• Canvasses and

counts everyone living in the U.S.

• Ensures outreach

and media campaigns inform everyone in the U.S.

California Complete Count – Census 2020

• Helps get the word
• ut to the hardest-to-

count Californians

• Ensures grassroots

culturally appropriate

• utreach and

multicultural, in- language media efforts in California

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Role of the State

• Outreach to the hardest-

to-count Californians

• Coordinate statewide with

contracted partners and stakeholders

• Identify gaps, develop

necessary tools, disseminate best practices

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What’s at Stake for CA

POWER! MONEY!

• Congressional
• An undercount could

Representation cost California $1000

• Reapportionment

per person annually

• Redistricting

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California’s Census 2020 10 Regions

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Budget - California Complete Count – Census 2020 Office

▪ California leaders have invested $187.2 million toward a statewide outreach and communication campaign. ▪ More than any other state in the nation. ▪ Most California has ever committed.

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Funding Strategy

Goal is to maximize resources on the ground, which will:

➢ Build a strong base of trusted community voices ➢ Allow for increased in-person impressions in hard-to-count communities ➢ Facilitate culturally appropriate engagement within hard-to-count communities ➢ Break down language access barriers for non-English speaking populations ➢ Help combat disinformation campaigns ➢ Create a nimble program that allows for rapid responses and deployment

• f resources

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–

• –

–

Phased Approach for 2020

Phase 1: Convene, Collaborate, Capacity Build FY 2017-18

Phase 2: January December 2019 Educate & Motivate FY 2018 19

a) January

June 2019 : (Educate) b) July December 2019: (Motivate)

Phase 4: March 12, 2020 – April 30, 2020 Self-Response “Be Counted”

Phase 3: January – March 11, 2020 Activate Phase 5: May 1, 2020 – July 30, 2020 Non-Response Follow-Up “It’s not too late”

Phase 6: August 1, 2020 – June 30, 2021 Assess & Report

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Critical Success Factors for 2020

• Understanding the new and challenging environment
• Convener, collaborator, coordinator
• Coordination and integration of outreach efforts at the

state, local, and federal levels

• Leverage existing outreach opportunities
• Full commitment of all partners to bring the resources

they have to ensure California has a complete count

• Accountability and performance measures for outreach

and communications/media partners

• Language access
• Inter-sectoral collaborations and partnerships

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Roles and Partnerships

• United States Census Bureau
• State of California
• California Legislature
• Local Government
• Local Complete Count Committees
• Counties
• Tribal Government
• Regional ACBOs and Statewide CBOs
• Sectors
• Education
• Media

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What You Can Do Right Now

❑ Designate a Census Coordinator/Lead ❑ Build Partnerships and Collaborate with Counties, Cities, Local Complete Count Committees, Local CBOs and Foundations ❑ Identify your Hard-to-Count Populations and Census Tracts ❑ Identify Existing Outreach Methods and Tools ❑ Connect with a State Regional Program Manager

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....

• ··-•
• ···

Sign Up for our Mailing List to Receive News Releases Visit our Website: Census.ca.gov

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State Census 2020

Esperanza Colio Warren

County of Imperial

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County of Imperial

Census 2020

Esperanza M. Colio County of Imperial 940 W Main Street, Suite 208 El Centro, CA 92243 442-265-1011

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Why is important to participate in Census 2020?

 Census are done every 10 years to identify the population in every state.  The Census determines HOW the House Representatives are allocated by each state.  It determines the amount of funding needed by each community.

 Social Security,  Medicare,  Medicaid,  Hospitals,  Roads,  Special Programs, etc.

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Hard to Count Map

https://census.ca.gov/HTC-map/

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Imperial County’s Update

 Strategic Plan Completed  Kiosks will be available in different locations throughout the County of Imperial, including its seven cities.  Each kiosk will have a computer and phone line (cell) to answer the Census questionnaire.  Libraries will train at least one bilingual person to assist residents to complete the survey.  Additional bilingual volunteers will be available in most kiosks to assist residents.

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• :!!

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Kiosks locations in Imperial County

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County’s Request for Proposals

 $156,439 is available for this RFP for the incorporated cities located in Imperial County.  $71,109 is available for this RFP for the unincorporated areas in Imperial County.

Deadline to submit proposals: September 3, 2019 @ 5 pm

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Cities RFP

 Who can apply?  A total of $156,439 is available for this RFP for the incorporated cities located in Imperial County.  50% of these funds have been set aside to each city based on population and HTC population.  The other 50% will be available on a competitive basis.

• i. Incorporated City of the Imperial County,
• ii. Non-profit organization, or
• iii. Co-application of incorporated City and non-profit
• rganization (s)

 Deadline to submit proposals: September 3, 2019 @ 5 pm

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Unincorporated Areas RFP

 A total of $71,109 is available for this RFP for the unincorporated areas in Imperial County.  All funds are available on a competitive basis.  Who can apply?

• i. Nonprofit organizations,
• ii. School districts, or
• iii. Quechan Indian Tribe

 Deadline to submit proposals: September 3, 2019 @ 5 pm

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 

What happens if you don’t participate in the Census 2020?

Census Bureau staff will visit your home to complete the Census questionnaire. Incomplete questionnaires will also receive visits from the Census Bureau.

Remember: WE ALL COUNT!

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;J

• Questions?

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.. . · .

Way

un·ted Way

• f San Diego County
• -~

State Census 2020

Michelle Silverthorn

United Way of San Diego

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COIINT#E

zozo

SAN DIEGO & IMPERIAL COUNTIES CENSUS OUTREACH COALITION

United Way

• f

San Diego County

CountMe2020.org

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• COi/NT

#E

2020

SAN DIEGO & IMPERIAL COUNTIES CENSUS OUTREACH COALITION United Way

• f San Diego

County

Count Me 2020 is a coalition of over 150+ (& growing) community based organizations working to ensure a complete and accurate 2020 Census count in San Diego and Imperial Counties.

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• COIINT#E

2020

SAN DIEGO & IMPERIAL COUNTIES CENSUS OUTREACH COALITION

United Way

• f

San Diego County

Background

Committed to a Fair and Accurate 2020 Census

• Region 10 is hardest to count Statewide

○ Imperial is the 1st hardest to count (out of 58) ○ Historical, substantial undercount ○ US/Mexico Border, trans-border identities ○ Low/no broadband access ○ High % of limited English proficiency

• 150+ Coalition Members strong (>300 individuals)
• UWSD awarded $1.66 in funding by the

California Complete Count – Census 2020 Office to support outreach and education to San Diego and Imperial counties

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• COIINT#E

2020

SAN DIEGO & IMPERIAL COUNTIES CENSUS OUTREACH COALITION

United Way

• f

San Diego County

Strategy

Achieve a Complete & Accurate Count

○ Mobilize expertise and uplift evidence-based approaches. ○ Promote access to holistic support resources, strengthen cultural bonds, and respond to language needs. ○ Provide and support ○ Training, materials, and technical assistance to CBO’s and other trusted messengers ○ Communications and media coverage ○ Outreach events throughout the county ○ Management for data infrastructure and technology support

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• COIINT#E

2020

SAN DIEGO & IMPERIAL COUNTIES CENSUS OUTREACH COALITION

United Way

• f

San Diego County

Strategy

The key is to outreach through existing infrastructure and community partners, where community is considered the trusted messengers, with deep relationships and knowledge of critical populations to ensure all are counted.

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• COIINT#E

2020

SAN DIEGO & IMPERIAL COUNTIES CENSUS OUTREACH COALITION

United Way

• f

San Diego County

• Imperial Focus
• Outreach: Hardest to Count up to 133,184

individuals across 25 (out of 30) Census Tracts.

• Organize: Nurture trust, engagement, buy-in, and

civic participation to reach, educate, motivate, and activate individuals who are traditionally excluded and undercounted.

• Coordinate: Governments, cities, businesses, and
• ther efforts.

We welcome all who care about our communities’ representation and proper funding distribution.

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Me 2020 Structure

ACBO: ( o Executive Committee ]

• Communi

ty-Based Orgs

(Subcont ractors )

• COIINT#E

2020

S•N O I EGO ♦ IMPERIAi. COUNTIES CENSUS OUTREACH COALITION

• CA

Census Statewide Contractors

• Commun

ity Partners

• Reg

iona l Volunteers

II US

Census Bureau CA Census Office

• Subcontractor

Evaluation:

E valuation, Re view, Se lection

• Strategic

Planning

& Implementation:

Plan prep, Da ta E valuation & Ta rgeting, Trainin g De velopm ent, Outreach Manage m ent, Tec hn

• log

y, Language Access , NRF U

• Collaboration

& Coordination:

Entity coordination, V

• lunt

eers, Rec ruitm ent, Outside Supp

• rt
• Communications,

Events , Outreach:

Co mm s Materials, Outreach E xperim ents, QA K/ QAC

• Imperial

County:

Special Foc us

County Partners

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• COIINT#E

2020

SAN DIEGO & IMPERIAL COUNTIES CENSUS OUTREACH COALITION

United Way

• f San Diego

County

SubContract Applications

Under Review: 64 Outreach Applications $6.8 in total requests

Funds for Imperial County

• Imperial 15% of funding available
• $153,000

○ 5 Imperial based, 5 San Diego based Proposed work:

• Conduct work in and/or across Region 10, focus
• n HTC populations in the identified census

tracts/blocks, and are trusted messengers. Priority will be placed on:

• Organizations that have a proven track record in

working with HTC populations, community

• rganizing, movement building and/or working

as part of a coalition.

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112.02

• IMPE IAL

COUNTY> E l Centro E l Ce ntro 5637 115 7 120.0 1 - IMPE IAL COUNTY> calexico Calex ic 3776 112

5

115.00

• IMPE IAL

COUNTY> E l Centro E l Ce ntro 6076 109 7 121. 00 - IMPE IAL COUNTY> Ca lexico Calex ico 6481 101 7 104.00

• IMPE IAL

COU NTY > Bra wley B rawley 7812 98 6 123.02

• IMPE IAL

COUNTY> Sa lton City/ Truck... Sa lton ... 6173 95 2 101. 02 - IMPE IAL COU NTY > calipatria Calip atria 564 88

3 11

6.00

• IMPE IAL

COUNTY> E l Centro E l Ce ntro 6159 79 4 113. 00 - IMPE IAL COUNTY > Hebe r 12071 88 5 111.0 0 - IMP ERIAL COU NTY> See ley 3516 71 3 11 .00 - IMPE IAL COUNTY > E l Centro E l Ce ntro 568 87 6 9400.00

• IMPE IAL

COUNTY> Winterhaven Winterh ... 1917 71 10 9.00

• IMPERIAL

COU NTY> Hotville 7017 70 3 107.00

• IMPE IAL

COUNTY> B rawley B rawley 574 84 6 10 5.00

• IMPERIAL

COUNTY> Bra wle y B rawle y 6886 69 4 102.00

• IMPE IAL

COU NTY > Westmorland Westm ... 2704 82

3

118.0 2 - IMP ERIAL COU NT Y> E l Centro E l Ce ntro 5509 66 6 122.00

• IMPE IAL

COUNTY> Ca lexico Calex ic 8153 81 6 11 9.00

• IMPE IAL

COUNTY> calexic Area Cale xic ... 1 0874 63 5

• 11

7.00

• IMPERIAL

COUNTY> E l Centro E l Ce ntro 5184 55 6

• 124.00
• IMPE IAL

COUNTY> Bombay Beach / 0 ... Bomba ... 885 50

COIIN1 Ill

103.00

• IMPERIAL

COUNTY> Alamo rio Alamorio 11 66 48 2

zozo

• •• • ,a

.. ,.,",

..

123.0 1 - IMPERIAL COUNTY> Ocotillo Oc tillo 4956 48

CDUIH II r•Na1o11 ■ MIPI.ALH ltCIAlt t lU ■

101.01

• IMPERIAL

COU NTY> West 4077 47 2

United Way

108.00

• IMPERIAL

COUNTY> Date C ity / fuller Date C it ... 1526 47 2

• f San Diego County

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Census Tract Coverage by Applicants

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COIINT#E

zozo

SAN DIEGO & IMPERIAL COUNTIES CENSUS OUTREACH COALITION

United Way

• f San Diego

County

Contact

Michele Silverthorn michele.silverthorn@uwsd.org 619-549-9838 countme2020.org facebook.com/countme2020/ #countme #hagasecontar #becountedCA #2020Census Count Me 2020 Quarterly Meetings https://www.countme2020.org/events ❏ October 29, 2019 ❏ January 28, 2020 ❏ April 28, 2020 ❏ July 28, 2020

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State Census 2020

Blanca Romero

National Association of Latino Elected and Appointed Officials (NALEO)

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citizenship to public service. NALEO Educational Fund was established in 1981, NALEO is the nation’s leading 501(c)(3) non-profit organization that facilitates full Latino participation in the American political process, from

POLICY, RESEARCH & ADVOCACY CONSTITUENCY SERVICES CIVIC ENGAGEMENT

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The ¡Hágase Contar! Census 2020 Campaign is a national effort led and developed by NALEO Educational Fund.

Focused on regions with significant Hard-To-Count (HTC) Latino communities, the ¡Hágase Contar! Census 2020 campaign provides resources to partners.

• “Train-the-trainer” workshop opportunities
• State of the Census 2020 briefings
• Campaign material and promotional

information

• Public awareness events and

informational panels

• Digital and traditional media efforts
• National bilingual hotline –

877-EL-CENSO (877-352-3676);

• Informational Website: hagasecontar.org

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TEXT

JOIN OUR “GET OUT THE COUNT” SMS

“CENSUS”

LIST

TO

Standard messaging rates apply.

97779

TAKE ACTION NOW!

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State Census 2020

Luis Olmedo

Comite Civico del Valle

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:1~

• ◄ -Rf

CAllFORNIA RURAl LEGAL ASSISTANCE, INC.

State Census 2020

Lupe Quintero

California Rural Legal Assistance (CRLA)

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State Census 2020

Jordan D. Joaquin

Tribal Chairman Quechan Indian Tribe

• f the Fort Yuma

Reservation

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SwORD

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Lunch Break

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Gap Analysis

Take a look around the room, pick at least 3 areas you are familiar with ( you may pick more). Write on the paper any of the following:

• Community Organization or City Program that works in the area
• Primary Language spoken
• Challenge to the area completing the census
• Strategy to overcome challenge

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Communications / Materials

“Be Counted CA” National Week of Awareness April 1st Census Day Messaging & Research - How to deliver the message Giveaways /Print Materials Point Centers

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II. Ca 1 liforn "a Ce n sus 101

Why is lh e 202 .0 Cen sus im porta:n f?' Eve ry Ca liforni an o oun ls: e C e, sus co u

• n
• nc e. and in t he right p

8e . ev e ry p erson iv ing i t e U.S. one -= . ll' s , ab o ut ta ir , re pr ese nrl a lio n: E:ve.ry 10 y-=a

• rs. the r

I oI f '= C e s cx re us e.d to reapp ·on t '= Hous.e o Rep res.en at ive s, d e e,m · ing ho w any sea s ea 8h

• t e g ets.

It's y our civic duty : Co p ie · t he Cens us is mandatory and it's a • .voy to p-artic ip e in o ur democracy a nd s,ay ~My s ory cou nts!'" acco u

• s. sta e o 1

c ia ls red ra w the a l and

• te leg i

tiv e d istric int ' ·r stat e s to

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co n ed . Y'o ur data are o o nfid e:nti a l: Fe era l law protec yo Census responses . You r ans w ers ca n o n b -= d to pro d e stat is ·cs . Hlo

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Census 101

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VI I. IJI SCB FAQ

Why is lh e 202.0 Cenros imp orla 111? '

• Every Ca lifom "
• 'sabo

cou s a tic espo nse s he lp

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a:re confid e ti(]J I Ho, w is th e Ce nsus data u1 sed?

• advoco

t e mor e re- so urces fct' comm u i m e m bers .

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p ub l" 8 sa fe ty aind p la e w sc oo ls aind

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• Your c e ns,us ,

resp on ses , are s, afe and sec ure "' The C e,n:su s urea u is re uired by la w to p rotect CJny 1 p-ercSO n CJ · fann a t ion it co llects a d lc: . eep it s · 8 co fid ., The C e,n:sus ureCJ u cCJn on ly se y r (]Jnswers t o prod 8e s tis ·8s. " Ans w ers can

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pons es c a nrnol b e-used a g;al11st you " Ce sus resp-o ~ e s cCJn ot b e used aga i st yo u by a y go ver m ent age cy or co i a y ..v,ay -

• t by

e F I. C

• DHS no r IC E

. Wha rs the- U.S. Cen sus Burea u's. o· ver a lll ti me/lin e?

• Janu ,

ary - M arch 201 ?: e U.S. Census Bu _a u opens 39 a rea ce s offices . e11e o iices op e ec,:rly to pp Add ress Canv(]lss ing .

• Ju n-e - S

e p· le;mb er . 20 19: The Census Bu ea u opens e rema ini g 209 a rea cens us o tees . e off ices sup po rt a d ma ag e the census takers w o 'NO a ll ov er t he co u try to co nd ct ·

• August 2.01

t : i he C

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• te
• April ). 2020.

: Ce s Day · olbse: rved rece ive an invita ion part ic· te in

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• April 2000 : Ce sus ta ers re

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leges and u iversi ies. Ce s takers also begi conduc ·ng quality hec

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• May 2020c ih e Ce
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ded . s B re,a beg · sf O'INi ng u,p ""' tha t arve

• Dece mber 2020:

e e sus Burea u de livers ap o pre.siden t. Wh, at will the IIJS , C

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send in the ma il?

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• April 8-]6.: A remi d e lette:r and pape r ue-s

tion a· e wrn be s.e

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USCB FAQs

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e edi n c a mp a iglil is Ito ·· om p m en fi the groll!!lil d m ol e-gy:

p-ort a co ·

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Goals of Media Campaign

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Thank you Region Ten partners!!

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