Communicating Natural Capital Accounting for Policy Impact: - - PowerPoint PPT Presentation

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Communicating Natural Capital Accounting for Policy Impact: - - PowerPoint PPT Presentation

Communicating Natural Capital Accounting for Policy Impact: Opportunities Ahead Joseph Harris-Confino, Sonu Jain, Pete Nelson Third Forum on Natural Capital Accounting for Better Policy Decisions November 27, 2018 Some Lessons from Experience


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Communicating Natural Capital Accounting for Policy Impact:

Opportunities Ahead

Joseph Harris-Confino, Sonu Jain, Pete Nelson Third Forum on Natural Capital Accounting for Better Policy Decisions

November 27, 2018

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Some Lessons from Experience

What works

  • Targeted outreach
  • Audience Research
  • Strong content

What doesn’t

  • Scattershot outreach
  • “Build it and they will come.”
  • Glitzy communication with

weak content “Experience is the name everyone gives to their mistakes,” – Oscar Wilde

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Communicating for Policy Impact

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SLIDE 3

Communication priorities moving forward

  • Coordination
  • Focus
  • Content

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Communicating for Policy Impact

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Coordination

  • Proposal: A working group with a mix

communicators and experts

  • Share latest developments, activities, and
  • pportunities
  • Identify areas for collaboration and coordination
  • e.g. syndicated content
  • Develop strategy around key policy processes

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Communicating for Policy Impact

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Focus

  • Proposal: Strategy sessions around climate

change and biodiversity policy processes

  • Theory of change
  • Understand points of entry
  • Audience research

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Communicating for Policy Impact

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Content

  • Proposal: Commit to producing x number of

case studies (or similar products)

  • Both public and private sector
  • Choice of topics should be based on communication

potential

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Communicating for Policy Impact

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Thank You!

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Communicating for Policy Impact