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A S TM I n t e r n a t i o n a l Committee E18 Sensory Evaluation more than meets the eye Fall Committee Meeting Opening Tuesday, October 22, 2013 AGENDA 1. Call to Order/Welcome/Introductions Becky Bleibaum 2. Additions/Approval of


  1. A S TM I n t e r n a t i o n a l Committee E18 Sensory Evaluation more than meets the eye Fall Committee Meeting – Opening Tuesday, October 22, 2013

  2. AGENDA 1. Call to Order/Welcome/Introductions Becky Bleibaum 2. Additions/Approval of Agenda Becky Bleibaum 3. Approval of April 2013 Minutes Becky Bleibaum 4. Membership Report Susan Hooge 5. Staff Report Scott Orthey 6. Awards Report Christine Van Dongen Sub-Committee Highlights 18.01 Terminology Suzanne Pecore 18.02 ISO Delores Chambers 18.03 Sensory Theory and Statistics Coleen Conley 18.04 Fundamentals of Sensory John Ennis 18.05 Sensory Applications – General Mary Schraidt 18.06 Food and Beverage Evaluations Sola Ojeh 18.07 Person Care and Household Evaluation Ale Muñoz 18.91 Committee on Subcommittees and Task Groups Anne Goldman 18.92 Strategic Planning Gail Civille 18.93 Committee on Communication and Training Donya Germain

  3. Membership Report Susan Hooge Membership Secretary, E-18 2013 -- April 9 to October 9

  4. Membership Stats Members Count Official Voting Member 169 Non-official Voting Member 76 Total 245 Membership Details Count New Members 17 Changed Employment 5 Dropped Membership 37

  5. New Members Name Company Hillel Alpert Harvard School of Public Health Robin Boyle Kalsec, Inc Lauren Collinsworth Tragon Corporation Mary Francis Mascot Spincontrol India Pvt. Ltd. Wesley Henderson Louisville Distilling Company Jennifer Kamerud General Mills Adam Kaplan Consumer Reports Brent Livermore Avon Eileen Lunny Q Research Solutions Ellen Mahan Not specified Miriam O’Donovan LYFE Kitchen Retail Susan Perry Archer Daniels Midland Co Mark Rosborough ASTM International Carole Sanders General Mills, Inc. Cynthia D Ward Sensation Research Ryan West GEI Consultants, Inc. Gregg Wootten North Cliff Consultants

  6. Changed Employment Name Company Martha Bajec Coca-Cola Company Meghan Peltz Oregon State University Maurice Pheil AbbVie, Inc. Kevin Sheridan Cynthia Ward Sensation Research

  7. Member Events & Activities • New Member Orientation & Lunch, Susan Hooge – Tuesday, 12:00 to 1:00 pm • Dinner Discussion Groups, Susan Hooge – Tuesday evening, immediately following E-18 reception (6:30 to 7:30 pm) • E-18 Closing – Thursday, 11:00 to 12:30 pm

  8. ASTM Staff Report Scott Orthey Manager, E-18

  9. ASTM Training ASTM International – Your Leadership Connection Tuesday, 12:00 to 1:00 pm Developing and Revising an ASTM Standard Wednesday, 12:00 to 1:00 pm

  10. Awards Report Chris Van Dongen Past Chair, E-18

  11. E-18 Awards Committee Chair: Chris Van Dongen ASTM E-18 Reception & Awards Ceremony Tuesday, October 22, 2013 6:30 to 7:30 pm David R. Peryam Awards Dinner Honoring Danny Ennis Ruth’s Chris Steakhouse, Jacksonville, Florida 1201 Riverplace Blvd., Jacksonville, FL 32207 Wednesday, October 23, 2013 6:00 to 8:00 pm Reservations Required

  12. Subcommittee Reports Subcommittee Leaders

  13. 18.01 – Terminology Chairs: Tom Carr & Suzanne Pecore Designation Published Documents In Progress Meeting Tuesday – 3:00 to 4:00 pm E18.01.01 Definitions to support standards Discuss accuracy and precision Review votes, discuss terms

  14. 18.02 – ISO Chairs: Delores Chambers Designation Subs for Chair Published Documents Meeting E18.02 Tom Carr International Liaison No Meeting Scheduled Edgar Chambers Delores & Tom are attending ISO in Sarajevo on behalf of E-18; there will be an update at the Spring 2014 meeting.

  15. 18.03 – Theory & Statistics Chair: Colleen Conley Title Task Chair Overview Meeting Opportunities Meeting 03.10 Instrumental Stella Salisu New Task Group Reviewing, writing, and editing. Wednesday Correlations Jeffrey Scott 10:00 am - 12:00 pm 03.07 Panel Assessor Janet Herkert Revising document to Reviewing, writing, and editing. Wednesday Performance Koushik Adhikari address negatives and 2:00 - 4:00 pm Tracking achieve better clarity 03.11 Time Intensity Colleen Conley Revising E1909-11 Seminar on Temporal Methods No Meeting? Suzanne Pecore Chris Findlay New Discussion Temporal Methods Carla Kuesten Join new discussion group Wednesday Chris Findlay 9:00 to 10:00 am 03.14 Equivalence John Castura New Task Group Continue working on document Wednesday outline. 9:00 to 10:00 am Published Documents Include: Magnitude Estimation, Time Intensity, and Thurstonian Distances

  16. Little Stats Seminar Chair: Dennis Passe When we Need to Get Outside the Statistical Box Wednesday, 4:00 to 5:00 pm Danny Ennis, The Institute for Perception In the history of Sensory Science, statistical models have played a pivotal role in data interpretation and rational decision-making. When the field began to take shape there were numerous methodologies for collecting data and statisticians helped considerably by providing a basis for data analyses. However, there have been times during our development when ideas for new models cannot be considered to have origins in statistical thinking and have played an important role in advancing our field. Some examples will be given to illustrate this conclusion using developments in scaling results from difference tests and category scales, interpretations of "no preference/difference" outcomes, the widespread use and limitations of the proportion of discriminators, and optimization using regression-based methods.

  17. 18.04 – Fundamentals Chair: John Ennis Title Task Chair Overview Meeting Opportunities Meeting 04.05 Acceptance/ Lori Rothman Main and sub Discussion and resolution of Tuesday 2:00 – 3:00 pm Preference Chris Van committee ballot negative votes Dongen completed 04.30780 Replicated Tom Carr New Task Group Reviewing, writing, and editing. Tuesday 4:00 – 5:00 pm Discrimination 04.32980 Tetrads Tom Carr New Task Group Scope approved by Exec Thursday 10:00 – 11:00 am John Ennis 04.XX Product Sampling Susan Hooge New Task Group Need help developing document. Tuesday 4:00 – 5:00 pm 04.13 No Preference Bill Raynor New Task Group Begin writing document. Wednesday 8:00 to 9:00 am 04.30847 Right Lisa Beck New Task Group Begin writing document. Wednesday Respondents 9:00 to 10:00 am 04.19660 Scales Sophie Hummer New Task Group Reviewing, writing, and editing. Wednesday 1:00 – 3:00 pm Published Documents Include: Thresholds, Discrimination Testing, Directional Difference, Same-Different, Duo-Trio, Triangle

  18. 18.05 – Applications Chairs: Mary Schraidt Title Task Chairs Overview Meeting Opportunities Meeting 05.09 Sensory Claims Bethia Margoshes Revision of E1958-11 Reviewing comments and negatives Wednesday Substantiation Mona Wolf from recent balloting. Continuing 11:00 am -12:00 pm modifications for next edition 05.01 Panelists Carla Kuesten Tuesday 2:00 – 3:00 pm Feedback 05.02 Testing with Susan Hooge Tuesday 3:00 – 4:00 pm Children Published Documents Include: Packaging, Shelf Life, Testing with Children, and Sensory Claims Substantiation

  19. 18.06 – Food & Beverage Chair: Sola Ojeh Title Task Chair Overview Meeting Opportunities Meeting 06.01 Drinking Water Melissa Dale Working on draft document. Reviewing recent comments Tuesday 2:00 – 4:00 pm and prepare method for re- balloting. 06.XX Sensory in Quality Carole Sanders Discussion Group Help create/update manual Tuesday 4:00 - 5:30 pm 06.XX Exposed Fish Carol Kelly Considerations for general Methodology from the 2010 Thursday updating of current Deepwater Horizon Spill is still 9:00 - 10:00 am document E1810-12 in classified status. Discuss feasibility of foil- wrapped samples – any alternatives? Additional useful methods considered for inclusion – methods used at state level? Published Documents Include: Red Pepper Heat, Fats and Oils, Fish, Alcohols, Standard Serving Protocols, Sensory in Quality

  20. 18.07 – Personal/Household Care Chairs: Ale Muñoz & Mary Gordon Title Task Chair Overview Meeting Opportunities Meeting Group will be addressing some 07.01 feedback received on the completed document, Thursday Oral Care Jason Newlon/Mazur Task Group and preparing the document for 9:00 – 11:00 am balloting Discussion Discussion group (#3 on nature of 07.XX Group terminology and initiative Ale Muñoz Wednesday Discussion group #3 on Personal Care, Paper 10:00 am – 12::00 Gregg Nicoll Language for Products, and other non-food Non-foods products Published Documents Include: Deodorant, Cleaning Products, Shampoo and Conditioners, Air Care/Malodor, Descriptive Analysis of Skin Creams and Lotions

  21. 18.90 Planning Committees Title E-18 Chair Overview Meeting Opportunities Meeting 18.92 Subcommittees Anne Goldman Leadership All subcommittee and task groups chairs Tuesday 8:00 – 10:00 am &Task Groups are strongly urged to attend. 18.93 Strategic Gail Civille Long Range Goals New task group exploration Tuesday 8:00 – 10:00 am Planning Liaison 18.94 Communication Donya Germain Membership Seminars Tuesday 8:00 – 10:00 am & Training New Member Mentoring Dinner Discussion Groups Publicity Thursday 9:00 – 10:00 am

  22. Hot Topics & Discussions Title E-18 Chairs Meeting Opportunities Meeting E18 Certification Donya Germain Monday 1:00 – 5:00 pm Darla Hall Student Involvement Darla Hall Wednesday 1:00 – 2:00 pm Becky Bleibaum Wiki/Social Media Lisa Beck Thursday 10:00 – 11:00 am Benchtop Screening Chris Van Dongen Sharon McEvoy Lori Rothman Anything else?

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