Committee 8 World Investor Week 2019 1
Webinar Agenda. A) WIW 2019 – C8 (20 minutes) B) Global events: WFPD/FPSB and “Ring the Bell for FL” - WFE (15 minutes) C) Q&A (20 minutes) D) Wrap up 2
World Investor Week - Objectives The campaign aims at mobilizing IOSCO members, international organizations and other relevant parties in promoting a coordinated action that enables investor education and protection around the world. • Primary marketing objectives: • Disseminating key messages that further investor education; • Fostering learning opportunities for investors. • Secondary marketing objective: • Strengthening collaboration within IOSCO members on IE and protection. • Target Audience : up to each jurisdiction. 3
Glocal coordination: C8 WIW Working Group • WIW preparation, execution and evaluation. • Contact IOSCO and non-IOSCO members. • Resources (key messages, logos, social media plan, website etc.) • Media coverage (in coordination with IOSCO Secretariat) • Cooperation with international organizations and forums Participating jurisdictions: • National coordinator (NC) – contact person to coordinate with WG, decide on participation of non-IOSCO members, and report results. • Campaign open to all IOSCO members. WIW 2019 dates • 30 September – 6 October* *NC can choose any other week of October 4
WIW initiatives Investor Education/Financial Literacy: • Translation and dissemination of IOSCO press releases • Distribution and promotion of publications • Games, apps, websites, blogs, and social media profiles • Awards, local and national campaigns • TV shows, interviews, radio programs, newspaper articles • Webinars, classes, talks, seminars, town-meetings etc. Investor Protection: • New services (e.g. hotline), regulations etc. Events and activities • Global (and regional) events allowed (e.g. WFPD) • Should be free (nonmonetary incentives can be offered) • Some events may charge nominal fees and offer monetary incentives 5
NEW! Global-Regional events page: http://www.worldinvestorweek.org/events.php 6
Resources: http://www.worldinvestorweek.org/resources.html Resources (members): http://www.worldinvestorweek.org/resource-list.html 7
NEW! Event Submission Form: http://www.worldinvestorweek.org/Event-Submission.php News Item Submission Form: http://www.worldinvestorweek.org/News-Submission.php 8
W O RLD I N VESTO R W EEK 2019 T W EETS & A GEN DA @IO SCO W IW #W ORLD I N VESTO R W EEK #IO SCO W IW 2019 IOSCO confirms 3 rd edition of the World Investor Week (WIW) September 30 - October 6 June / July http:/ / www.worldinvestorweek.org/ #WorldInvestorWeek #IOSCOWIW2019 IOSCO is proud to share World Investor Week 2018 Public Report (Link). Securities Regulators around the World are working on a 3 rd edition to July reach out with millions of investors, Sept. 30 – Oct. 6, 2019. #WorldInvestorWeek #IOSCOWIW2019 IOSCO members around the world to celebrate World Investor Week Sept. 30- Oct. 6 September 17 http:/ / www.worldinvestorweek.org/ #WorldInvestorWeek #IOSCOWIW2019 World’s Securities Commissions gear up to celebrate Investor Education during World Investor September 20 Week Sept. 30 – Oct. 6 http:/ / www.worldinvestorweek.org/ #WorldInvestorWeek #IOSCOWIW2019 Only 5 days to the World Investor Week 2019! September 25 http:/ / www.worldinvestorweek.org/ #WorldInvestorWeek #IOSCOWIW2019 IOSCO Members go all out to celebrate the 3 rd World Investor Week Sept. 30 – Oct. 6 (WIW) September 27 http:/ / www.worldinvestorweek.org/ #WorldInvestorWeek #IOSCOWIW2019 IOSCO Members and stakeholders kick off 3 rd edition of the World Investor Week September 30 (WIW) http:/ / www.worldinvestorweek.org/ 9 #WorldInvestorWeek #IOSCOWIW2019 1
Other resources: • General Site Kit: • Social media templates: templates (PPT) and how to generate posts from template • E-mail marketing campaigns: templates and how to generate emails • Presentation Template 10
Evaluation Public report template IOSCO World Investor Week 2019 Survey Board/2018/129 WORLD INVESTOR WEEK 2017 INTERNAL EVALUATION REPORT May 2018 EXECUTIVE SUMMARY The project specification for WIW 2017 (Board/2017/008) provided for an evaluation report of the results of the pilot campaign that was celebrated from October 2nd to 8th, 2017. Jurisdictions were asked on October 13th to fill out a questionnaire to be delivered by November 9th. The information gathered from jurisdictions during that period informed a preliminary report approved by C8, which resulted in the approval of a new edition of WIW in 2018 by the IOSCO Board. The final Evaluation Report includes feedback from additional jurisdictions, as well as supporting organizations. It confirms the preliminary indications of WIW as a successful initiative, with great potential for growth in future editions. INTRODUCTION The World Investor Week (WIW) is an initiative of the International Organization of Securities Commissions (IOSCO), implemented by its Committee 8 on Retail Investors (C8), envisioned to raise awareness about the importance of investor education and protection. It consists of up to a week of outreach activities carried out by participating IOSCO member jurisdictions. WIW is also about highlighting the importance of investor education and protection, including among jurisdictions with resource-constrained investor education programs. By using the IOSCO network to facilitate a coordinated, and therefore more powerful approach, WIW was also designed to provide a framework for individual jurisdictions to publicize their investor education and protection initiatives, and deliver more tailored messaging within their own jurisdictions. In 2017 IOSCO, with the support of other organizations, carried out a pilot campaign of WIW, achieving encouraging results. This report aims at presenting the goals initially set for the 2017 pilot and the results achieved. BACKGROUND The primary mandate of C8 is to conduct IOSCO’s policy work on retail investor education and financial literacy. Its secondary mandate is to advise the IOSCO Board of emerging retail investor protection matters, including investor perspectives and cognitive capabilities, and to conduct investor protection policy work as directed by the IOSCO Board. C8 initially established a framework addressing its primary mandate, portraying IOSCO`s role in promoting investor education and financial literacy, as well as its strategic approach to both. Following the publication of the Strategic Framework for Investor Education and Financial Literacy, C8 published reports on “Anti-Fraud Messaging,” “Sound Practices for Investment Risk Education,” and “Investor Engagement.” While these reports were well received, C8 decided to create an outreach-focused initiative that would help educate retail investors in member jurisdictions and also encourage collaborative approaches among international jurisdictions. At its meeting in Sydney (February 2016), C8 discussed small changes in its approach in order to find new ways of reaching out to the public that could benefit from IOSCO work on investor education and protection. It also aimed at ensuring that IOSCO’s voice on education can be heard globally. C8 agreed to work out a proposal for a pilot IOSCO World Investor Week for 2017. On May 11th, 2016, the 11
Timeline July – September 2019 • Update list of participating jurisdictions • Update webpage of each jurisdiction (survey to be sent out to participants) • Submission of News Items and Events October 2019 • WIW 2019 November - December 2019 • Update website resources list (WIW 2020) • Survey on campaign results (November-December) January - March 2020 • Draft WIW 2019 Public Report • Launch WIW 2020 May 2020 • Submit Public Report to IOSCO Board 12
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