Commercial Drones Are Coming - Sooner Than You Think? Authors: Joerg - - PowerPoint PPT Presentation

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Mar 20, 2023 368 likes •532 views

Commercial Drones Are Coming - Sooner Than You Think? Authors: Joerg Schlinkheider, Prashant Ramarao, Tim Tully, Vineet Banga, Vipul Deokar This work was created in an open classroom environment as part of the Engineering Leadership Professional

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Authors: Joerg Schlinkheider, Prashant Ramarao, Tim Tully, Vineet Banga, Vipul Deokar

Commercial Drones Are Coming - Sooner Than You Think?

This work was created in an open classroom environment as part of the Engineering Leadership Professional Program (ELPP) developed and led by Prof. Ikhlaq Sidhu at UC Berkeley. There should be no proprietary information contained in this work. No information contained in this work is intended to affect or influence public relations with any firm affiliated with any of the authors. The views represented are those of the authors alone and do not reflect those of the University

f California Berkeley.

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PROJECT TEAM Joerg Schlinkheider Volkswagen Prashant Ramarao Yahoo Inc Tim Tully Yahoo Inc Vineet Banga GE Software Vipul Deokar Juniper Networks

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HYPOTHESIS

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HYPOTHESIS

Drones are present - like it or not
Drones are integrating into everyday life
Underlying infrastructure and economies

will develop

Industries slow to adapt will be disrupted
Governments will play a critical role

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BACKGROUND Drones/UAV - What’s in the name?

UAV - Unmanned Aerial Vehicles
Drone industry & proponents prefer UAV:
Degree of autonomy
Connotation

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BACKGROUND

Source: aia-aerospace.org

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MARKET SUMMARY/ANALYSIS

Current Applications
Military
Hobbyists
Nascent Applications
Cargo Delivery
Precision Agriculture
Oil and Gas
Law Enforcement
Disaster Management
Media and Entertainment
Mapping
Internet Connectivity
Maintenance Services

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MARKET SUMMARY/ANALYSIS

Investments and Acquisitions

Google - Projects Wing, Loon
Google acquires Titan Aerospace
Amazon’s Prime Air
Facebook’s internet.org
Airware - $40M, 4 rounds
Skycatch - $20M, 4 rounds
PrecisionHawk - $11M, 2 rounds
Matternet - $2M, Angel round
MIT CSAIL - Charging research

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OPPORTUNITY ANALYSIS Hype Curve

Source: Gartner Aug 2014

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OPPORTUNITY ANALYSIS Commercial Drone Spend = $12 Billion

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OPPORTUNITY ANALYSIS Adoption Curve

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OPPORTUNITY ANALYSIS

Source: AUVSI Economic Report 2013

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FUTURE PREDICTIONS

Predicted Impact on Key Applications Projected growth by industry

Agriculture

Biggest impact - prediction: Will grow to ~130K unit sales
Monitor irrigation, planning harvests, monitor crop health, livestock
Sparsely populated, little air-traffic and vast amount of private property

Parcel Delivery

Total $220B market; UPS, FedEx, DHL, Google, Amazon exploring
1st mile & last mile
Faster, Ecologically better, Cheaper, Remote locations

Law Enforcement

Private security $350B market, will grow 21% through 2020
2M full-time security workers (Source: ASIS and Institute of FInance Mgmt)
Preventive Measures, Cities cutting back law enforcement personnel

Technology

Startups Airware - Hardware, Software & Cloud Services for Drones
MIT, DARPA, USAF - Research on UAV charging for high endurance

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CHALLENGES - ADOPTION HURDLES

Privacy - drones over private property
Safety - drones crashing
Insurance - liability damages and personal

injuries

Regulation - FAA (section 333 exemptions)
Security/Hacking - SkyJack

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SUMMARY

Commercial drone usage will see major growth in

specific industries we predict them to be agriculture, entertainment and law enforcement

Technology companies which provide infrastructure

and complete solutions will drive the adoption rates

2015 will be critical year for drones in US
Drone adoption will be faster in other countries