COLLABORATION HEY! IM RACHEL New Feature DESIGN & Write - - PowerPoint PPT Presentation

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COLLABORATION HEY! IM RACHEL New Feature DESIGN & Write - - PowerPoint PPT Presentation

Oct 13, 2023 210 likes •930 views

CREATING PRODUCTS USERS WITH COLLABORATION HEY! IM RACHEL New Feature DESIGN & Write "Fix" Create DEVELOPMENT Documentation Mockups CYCLE (Current) "Test" Write Development Documentation New Feature

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CREATING PRODUCTS USERS WITH

COLLABORATION

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HEY!

I’M RACHEL

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New Feature Create Mockups Write Documentation "Test" Development Write "Fix" Documentation

DESIGN & DEVELOPMENT CYCLE

(Current)

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New Feature Team Consensus Development Review

DESIGN & DEVELOPMENT CYCLE

(Ideal)

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DISCLAIMER!

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WHAT WORKS BEST FOR MY SITUATION?

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Trying to fit UX into the Agile Process

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Cross-functional teams Removing waste Continuous discovery Shared understanding Permission to fail Getting out of the deliverables business

LEAN UX PRINCIPLES

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REAL LIFE PITFALLS

We have no time to change. We don’t have the resources. Our clients don’t work that way. Our UX team is separated from development.

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ACTIVITY

Introductions

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INTRODUCTIONS

Introduce yourself: name, industry, what you do. Where do you struggle in your process?

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COLLABORATION

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“The biggest problem in the design community is our mindset.”

Matthew Lavoie

The Genius Designer Versus a Mindset of Experimentation

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GENIUS DESIGNER

Assumes their work is correct. Separated from development and rest of the team. UI design is to be implemented to pixel perfection. Technical constraints or feedback is irrelevant. Confused users must be ignorant or stupid.

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MINDSET OF EXPERIMENTATION

Accept that they will be wrong about something. Figure out what is wrong as quickly as possible. Iterate on process until they find what works for them.

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TIPS FOR SUCCESS

Give yourself permission to fail. Don’t be afraid to show your messy work or ideas. Don’t let your excuses get in the way.

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ACTIVITY

Define Your Product

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DEFINE YOUR PRODUCT & TEAM

What problem does it solve? Who will benefit from it? Agree on team name.

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PROTO- PERSONAS

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PERSONAS

Your product or service will appeal to multiple demographics. Understanding demographics focuses your decisions. Removes team and self bias.

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PROTO-PERSONAS

Before, during, and after development. Based on real data and assumptions. Validate with real users and modify based on findings.

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NAME & PICTURE

Puts a face to a name

BIO & TRAITS

Description of person

GOALS

What makes user happy

FRUSTRATIONS

Pain points

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NAME & PICTURE

Puts a face to a name

BIO & TRAITS

Description of person

GOALS

What makes user happy

FRUSTRATIONS

Pain points

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NAME & SKETCH BIO & TRAITS GOALS FRUSTRATIONS

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HOW TO FACILITATE

Define roles and pick one to focus on. Ask open-ended questions. Challenge answers if they don’t make sense.

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ACTIVITY

Create a Proto-Persona

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CREATE A PROTO-PERSONA

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SCENARIOS

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SCENARIOS

Explains the persona’s goal. Helps narrow focus and keep team from getting distracted. [Persona] wants to [action] because [need].

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SCENARIOS ARE NOT

A sales goal. An internal marketing focus. Focused on development.

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SCENARIOS

Told from the user’s perspective. Are narrow enough to tell a story about your user. Have a clear user goal represented.

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SOME EXAMPLES

Jane purchased a new iPad and wants to draw with the Apple Pencil she purchased with it. She is looking for a tutorial or guide for how to get started. Adam wants to order dinner delivered to his hotel room because he doesn’t know the area. Beverly feels she is paying too much for internet. She wants to compare plans so she can save money every month.

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ACTIVITY

Create a Scenario for your Persona

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CREATE A SCENARIO

What potential issue will your persona run into? What is a main goal for your persona? [Persona] wants to [action] because [need].

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BREAK

BACK AT 11AM

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USER JOURNEYS

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USER JOURNEYS

Puts focus on user tasks, goals, and expectations. Identifies user needs and pain points. Puts yourself and your team in your user’s shoes.

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FIVE MAIN COMPONENTS

Persona & Scenario User Steps Needs, Activities, & Expectations User’s Emotional State Opportunities for Improvement

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PERSONA & SCENARIO USER STEPS NEEDS, ACTIVITIES, & EXPECTATIONS USER’S EMOTIONAL STATE OPPORTUNITIES FOR IMPROVEMENT

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PERSONA & SCENARIO USER STEPS NEEDS, ACTIVITIES, & EXPECTATIONS USER’S EMOTIONAL STATE OPPORTUNITIES FOR IMPROVEMENT

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USER JOURNEYS

Knowledge comes from the process, not the deliverable. Visualize how users currently use feature. Visualize how users could use feature.

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HOW TO FACILITATE

Ask open-ended questions. Challenge self-reflection of user’s emotional state. Be open-minded of potential solutions.

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ACTIVITY

Create a User Journey Map

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CREATE A USER JOURNEY MAP

Base on the scenario you created in the last activity. Think about user actions inside and outside of product. Choose your own format.

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CREATE A USER JOURNEY MAP

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DESIGN SESSIONS

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DESIGN SESSIONS

Help everyone get on the same page. Visualize a feature as a team. Bring up potential issues of design immediately.

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“I’m glad we all agree then.”

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”Oh…”

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”Ah ha!”

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“I’m glad we all agree then.”

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What We Do

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How We Do It

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Our Cool Website

This carousel will show you lots of content and only give you 5 seconds to read it.

COMPANY NAME

What We Do How We Do It Contact

We Build for You

We create custom software. View our work and get to know us better.

View Our Work

Get in Touch

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HOW TO FACILITATE

Define goals up front. Let everyone actively participate. Summarize and agree before leaving.

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ACTIVITY

Run a Design Session

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RUN A DESIGN SESSION

Base on the user journey map you just created. Try to think from perspective of multiple team roles. Choose your own format.

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HOW IT ALL CONNECTS

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FOCUS ON USERS

Use personas to empathize with users. Put personas in scenarios to create journey maps. Create journey maps to tell stories and evaluate experiences.

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GET EVERYONE INVOLVED

Collaboration introduces multiple perspectives into process. Reduces back-and-forth and breaks down unnecessary silos. Entire team takes ownership of the user experience.

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LETTING GO IS HARD

Be open-minded to multiple perspectives. Don’t be afraid to show messy work. Don’t get caught up in excuses.

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TWEAK TO YOUR LIKING

These concepts are not all or nothing. Each team will work differently – embrace it! Keep iterating on your process.

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THANK YOU!