Clive Bennett
How we got here – our structure 1 st firms Hybrid 90% selected option join for agreed network review Building the new brand On-site Debate on the QA systems Review systems review network implemented designed begins 5 Asian firms 2014 2015 2016 2017
competitive strategy added value return on investment customer satisfaction member quality global ranking worldwide coverage recruitment internal rate of return stakeholder satisfaction long term objectives real value competitive advantage market share sustainability product development innovation market penetration technological advantage brand competitive strategy competitive strategy added value return on investment customer satisfaction member quality global ranking worldwide coverage recruitment internal rate of return stakeholder satisfaction long term objectives real value competitive advantage market share sustainability product development innovation market penetration technological advantage brand competitive strategy brand added value return on investment customer satisfaction member quality global ranking worldwide coverage recruitment internal rate of return stakeholder satisfaction long value term objectives real value competitive advantage market share sustainability product development innovation market penetration technological advantage brand competitive strategy added value return on investment customer satisfaction member quality worldwide coverage recruitment internal rate of return stakeholder satisfaction long term objectives real value competitive advantage market share sustainability product development innovation market penetration technological advantage brand competitive strategy added value return on investment customer satisfaction member quality global ranking worldwide coverage recruitment internal rate of return stakeholder satisfaction long term objectives real value competitive advantage market share sustainability product development innovation market penetration technological advantage brand competitive strategy added value return on investment customer satisfaction member quality global ranking worldwide coverage recruitment internal
Values associated with the brand Entrepreneurial Personal Quality Global
Consistent Communicate values to brand clients usage Brand Thought Champion Value leadership expertise Members More more business engaged exchange
The second oldest continually owned international accounting network in the world. 16 th largest network worldwide.
So what are we doing about all of this?
Better brand usage
Better website brand usage
Better global website
mgiworld.com mobile friendly website
Higher profile for members’ expertise
Exchanging expertise
Gaining expertise
M&A Martketplace forumma.mgiworld.com
Personal Entrepreneurial Quality Global
Annual QA online training QA Self-assessment & documentation On site Member Quality reviews discipline culture Audit Improved independence member selection checking
Self-assessment & audit independence online
And tells firms what they need to do
So, now we have on site review Asia MGI Hanmi Accounting Corporation LehmanBrown MGI Alliance PAC SR Dinodia & Co APV (Cambodia) Co., Ltd
We have reviewers
There is a timetable
There are processes
There will be classifications • Level 1 – very good or excellent quality. Some minor deficiencies may need remediation. • Level 2 – adequate quality. Reasonable quality assurance systems are in place but some significant deficiencies require remediation. • Level 3 – poor quality. Quality assurance systems are substantially deficient and require significant effort and investment of resources to remedy.
W HAT IS IT ? • 27 member networks including Big 4 • Critical part of IFAC • Nominates members of standards boards • Promotes ISA, IFRS, ISQC1
O UR MEMBERSHIP STATUS • MGI Worldwide made Affiliate member 1 July • Cannot mention Affiliate status publicly • Preparatory status during evaluation • Our QA systems “best they have seen in an applicant network recently” • Expect to be full members end 2018.
T HE A DVANTAGES • Prestige – adds value to members’ brands • Access to regulators and standard setters • Dialogue with biggest networks • Status for important transnational business • Quality assured alternative to big firms • Global institutions such as IMF, European Commission, World Bank, UN • Large financial institutions • Multinationals for complementary services
Why QA ?
MGI Worldwide Quality Assurance Why is it important? • “Safe pair of hands” • Improve quality worldwide • Global prestige - qualify for Forum of Firms • Reputation
So, how can you get more out of membership?
How does membership add value to your business? Inward business from MGI Keep clients + International Revenue service More clients Reputation from + prestigious Margin organisation Better clients Global quality assurance
You get out of MGI Worldwide what you put in
Global M&A Area website Marketplace websites Global Practice meetings groups We provide Regional Member meetings information the tools Social Webinars media Firm flyer Newsroom template White Video paper template
Global M&A Area website Marketplace websites Global Practice meetings groups We need Regional Member you to do meetings information the work ! Social Webinars media Firm flyer Newsroom template White Video Videos & paper documents in template Spanish
Send in news Global website Write white papers Area websites Create and join Practice groups practice groups Member information Flyers and video to clients Webinars We need Propose Firm flyer template webinars you to do Video Post M&A White paper temp. the work ! opportunities Newsroom Post on social Social media media Regional meetings Go to meetings Global meetings outside your Area M&A Marketplace
membership enhancement project
The reality gap What we offer What members actually see Stuff
Members ’ marketing toolkit
New member onboarding One year support Structured induction Promotion inside MGI Worldwide Support for promotion in local market Web design toolkit and advice Brand compliance support Meetings attendance support Members’ Area website tools QA tools …
Existing member MGI marketing review Individual MGI marketing review Once every two years Reintroduction to members’ marketing toolkit Recommendations for improvement Implementation support Measurement tools
MGI Worldwide resources We plan to recruit one full time person for this project Member Support Manager (to be confirmed!)
Project objective To maximise the value of membership to your business.
Questions?
Demonstration of QA system online
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