CHILDRENS HEALTHY WEIGHT COIIN How to Dynamically Tell the Story of - - PowerPoint PPT Presentation

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children s healthy weight coiin how to dynamically tell

CHILDRENS HEALTHY WEIGHT COIIN How to Dynamically Tell the Story of - - PowerPoint PPT Presentation

Jan 09, 2024 30 likes •366 views

CHILDRENS HEALTHY WEIGHT COIIN How to Dynamically Tell the Story of Your Work on a Poster A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S PART 1 Finding Your Comfort Zone Demystifying the basics

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

CHILDREN’S HEALTHY WEIGHT COIIN

How to Dynamically Tell the Story of Your Work

n a Poster

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PART 1

Finding Your Comfort Zone

Demystifying the basics of good promotion

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PART 2

Why a Poster?

Universal format that translates across many mediums

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PART 3

Creating Your Story

Putting newfound skills into practice

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

Finding Your Marketing Mojo

Marketing tips and tricks that will make you a pro

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP:

Create a hook

Offer a taste of your CoIIN

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

THE HOOK

Announce new information

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

THE HOOK

Make it surprising

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

THE HOOK

Make it emotional

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP:

Offer Benefits/Solutions

Describe how your CoIIN helps children

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

BENEFITS

Demonstrate how lives can improve

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

BENEFITS

Solve a problem …

vercome

an obstacle

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

BENEFITS

Demonstrate a desired result

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP:

Call to Action

Explain what you want them to do

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP:

Contact Information

Don’t forget to include the:

Who
What
When
Where

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

Discover Your Design Mojo

Pro tips for creating great visual impact

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP:

Layout

Placing your CoIIN text and images on a page

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

LAYOUT

Create a Visual Hierarchy

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

LAYOUT

Use White Space

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

LAYOUT

Limit Your Elements

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP:

Typography

Using fonts that add professionalism to your CoIIN story

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

TYPOGRAPHY

Stick to 1 or 2 Fonts

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

TYPOGRAPHY

Create Hierarchy

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

TYPOGRAPHY

Ensure Legibility

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP:

Imagery

Visuals that underscore your CoIIN

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

IMAGERY

One GREAT Image

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

IMAGERY

Related Sequential Images

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

IMAGERY

No Image

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP:

Color

Use color to punctuate the story of your CoIIN

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

COLOR

Define Your Palette

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

COLOR

Accents & Backgrounds

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

COLOR

Consider black & white

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A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

Putting It All Together

MARKETING TIPS — Create a Catchy Hook — Use Benefits to Describe — Remember a Call to Action — Include Contact Information DESIGN TIPS — Keep your Layout Hierarchical & Clean — Use 1-2 Good Fonts — Use Compelling Imagery, Related Images or No Image — Define Your Color Palette