CHILDRENS HEALTHY WEIGHT COIIN How to Dynamically Tell the Story of - PowerPoint PPT Presentation

CHILDREN’S HEALTHY WEIGHT COIIN How to Dynamically Tell the Story of Your Work on a Poster A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PART 1 Finding Your Comfort Zone Demystifying the basics of good promotion A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PART 2 Why a Poster? Universal format that translates across many mediums A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PART 3 Creating Your Story Putting newfound skills into practice A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

Finding Your Marketing Mojo Marketing tips and tricks that will make you a pro A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP: Create a hook Offer a taste of your CoIIN A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

THE HOOK Announce new information A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

THE HOOK Make it surprising A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

THE HOOK Make it emotional A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP: Offer Benefits/Solutions Describe how your CoIIN helps children A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

BENEFITS Demonstrate how lives can improve A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

BENEFITS Solve a problem … overcome an obstacle A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

BENEFITS Demonstrate a desired result A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP: Call to Action Explain what you want them to do A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP: Contact Information Don’t forget to include the: Who • What • When • Where • A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

Discover Your Design Mojo Pro tips for creating great visual impact A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP: Layout Placing your CoIIN text and images on a page A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

LAYOUT Create a Visual Hierarchy A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

LAYOUT Use White Space A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

LAYOUT Limit Your Elements A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP: Typography Using fonts that add professionalism to your CoIIN story A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

TYPOGRAPHY Stick to 1 or 2 Fonts A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

TYPOGRAPHY Create Hierarchy A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

TYPOGRAPHY Ensure Legibility A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP: Imagery Visuals that underscore your CoIIN A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

IMAGERY One GREAT Image A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

IMAGERY Related Sequential Images A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

IMAGERY No Image A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

PRO TIP: Color Use color to punctuate the story of your CoIIN A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

COLOR Define Your Palette A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

COLOR Accents & Backgrounds A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

COLOR Consider black & white A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S

Putting It All Together MARKETING TIPS DESIGN TIPS — Create a Catchy Hook — Keep your Layout Hierarchical & Clean — Use Benefits to Describe — Use 1-2 Good Fonts — Remember a Call to Action — Use Compelling Imagery, — Include Contact Information Related Images or No Image — Define Your Color Palette A S S O C I A T I O N O F S T A T E P U B L I C H E A L T H N U T R I T I O N I S T S