Cheryl Morales Marketing Manager Newport News Tourism Development - - PowerPoint PPT Presentation
Cheryl Morales Marketing Manager Newport News Tourism Development Office Mission Statement NNTDOs mission is to enthusiastically promote the City of Newport News and its hospitality industry through creative marketing initiatives and
Cheryl Morales Marketing Manager
Newport News Tourism Development Office Mission Statement
NNTDO’s mission is to enthusiastically
promote the City of Newport News and its hospitality industry through creative marketing initiatives and cooperative programs that will increase awareness, visitation and tax revenue.
Coastal Virginia Lodging Tax Comparison
14% 14% 11% 14% 14% 14% 14% 14% 11% 13.3% $1.00 per room per night / To General Fund $1.00 per room per night / To Hospitality Grant Program $2.00 per room per night / To Tourism Marketing $2.00 per room per night / Receive $1 and 20% of second for Marketing $1.00 per room per night / To ? No additional fees $1.00 per room per night / To Marketing & Promotions No additional fees No additional fees No additional fees 0% 2% 4% 6% 8% 10% 12% 14% 16%
Newport News Hampton Williamsburg Norfolk Virginia Beach Portsmouth Chesapeake Suffolk Isle of Wight Richmond
$2,728,305 $3,080,650 $3,535,490 $3,286,134 $3,046,380 $2,965,340 $3,119,861 $3,096,720 $3,098,798
$0 $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 2005 2006 2007 2008 2009 2010 2011 2012 2013
Newport News Lodging Tax Revenue
Transient Room Tax = 100%
Tourism Budget
Currently the City of Newport News’ transient room tax is 8% plus $1.00 lodging tax fee per hotel/motel room, per night. State transient room tax is 6% for a total of 14% tax. Tourism receives 43.75% of the Newport News transient room tax
Where Does the Money Come From?
Tourism Budget Over the Years
Coastal Virginia Meal Tax Comparison
13.5% 13.5% 11.0% 12.5% 11.5% 12.5% 11.5% 12.5% 12.0% 11.3% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
Newport News Hampton Williamsburg Norfolk Virginia Beach Portsmouth Chesapeake Suffolk Isle of Wight Richmond
$15,333,665 $17,124,825 $18,083,910 $18,586,002 $17,811,748 $17,390,952 $10,794,625 $19,621,045 $23,109,697
$0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 2005 2006 2007 2008 2009 2010 2011 2012 2013
Newport News Meal Tax Revenue
$554,223 $561,908 $572,138 $557,778 $531,685 $458,304 $251,438 $465,855 $559,751
$0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 2005 2006 2007 2008 2009 2010 2011 2012 2013
Newport News Admissions Tax Revenue
The following charts are the results of 67 surveys taken at the NN/Williamsburg Airport throughout heavy travel dates in 2014
2013 Deplanements 272,674
(Arriving in Newport News)
Enplanements 271,357
(Departing Newport News)
Total Passengers 544,031
Why Airline Selected
Price 21 Flight Availability 8 Military/Work 6 Expedia Rewards Program 4 Airport Location 3
Airlines Used
US Airways 40 Delta 18 American 3 Southwest 2
Yes 56% No 44%
First Time Flying into NN
Yes No
100%
Would Use NN/Wmbs Airport Again
Yes No
Yes 63% No 37%
Visited NN Before
Yes No
10 20 30 40 50
Pleasure Friends/Family Relocation Business Reunion Sports Event
Number of People
Reason for Visiting Newport News
5 10 15 20 25 30 African-Am Heritage Camping Central Location Civil War Cultural Family Fun Golf Harbor Cruise History Home/Garden Nature Outdoor Recreation Ships Shopping Theme Parks Wildlife Other
Number of People
Interest When Visiting Newport News
5 10 15 20 African-Am Guided Tour Canoe/Kayak Guided Tour Civil War Re-anactment Harbor Cruise Historic Guided Tour Marina/Water Sports Nature Excursion Guided Tour Naval Ship Tour
If offered in Newport News
88% 11% 1%
Number of Adults in Party
1 2 3
75% 25%
Gender of Traveler
Male Female
96% 1% 3%
Number of Children in Party
1 2
Hotel/ Motel
33%
Friends & Family 67%
Accommodations Used
Hotel/Motel Friends & Family Newport News 75%
Williamsbur g
7% Virginia Beach 2% Other 8% Hampton 8%
City Staying
Newport News Williamsburg Virginia Beach Other Hampton
The following charts are the result
Surveys were completed by inquires requesting information from the Newport News Tourism website, phone calls and Newport News Visitor Center walk-ins.
200 400 600 800 1000 1200 1400
Pleasure Friends/Family Relocation Business Reunion Sports Event
Number of People
Reason for Visiting Newport News
1,627 participants answered this survey question and selected what best describes the reason for visiting Newport News
200 400 600 800 1000 1200 African-Am Heritage Camping Central Location Civil War Cultural Family Fun Golf Harbor Cruise History Home/Garden Nature Outdoor Recreation Ships Shopping Theme Parks Wildlife Other
Number of People
Interest When Visiting Newport News 1,687 participants answered this survey question and selected all that applied
10% 68% 9% 9% 4%
Adults in Party
1 2 3 4 >5
68% 10% 15% 4% 2% 1%
Number of Children
1 2 3 4 >5
Sampling number for both adults and children in travel party is 1,598
5% 16% 39% 40% Survey Participants' Age
18-28 29-39 40-55 >55
Sampling number for participants age is 805
11% 27% 30% 32%
Average Household Income
<$25,000 $26,000-55,999 $56,000-85,999 >$86,000
Sampling number for participants income is 679
Yes 19% No 81%
Have you ever visited Newport News?
Ye s Jan 1% Feb 1% Mar 3% Apr 6% May 9% Jun 22% Jul 19% Aug 9% Sep 9% Oct 6% Nov 3% Dec 2% Undecided 10%
Month Visiting
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Undecided
1,555 participants answered this survey question 1,633 participants answered this survey question
Sampling for accommodations being used is 1,558
Newport News 37%
Williamsb urg
28% Virginia Beach 12% Other 11% Hampton 4% Norfolk 4% Undecid ed 4%
City Staying
Newport News Williamsburg Virginia Beach
Sampling for city staying is 1,561
Hotel/Motel 60% Friends & Family 14% Timeshare 17% Campgroun d 6% Bed & Breakfast 3%
Accommodations Used
Hotel/Motel Friends & Family Timeshare Campground Bed & Breakfast
Newport News 51% Historic Triangle 18% Other States 9% Norfolk & Va Beach 9% Other Parts
7% Outer Banks, NC 3% Hampton & Poquoson 1% Other Countries 1% Washington, DC 1%
Final Destination of NN Visitor Center Guest
Newport News Historic Triangle Other States Norfolk & Va Beach Other Parts of VA Outer Banks, NC Hampton & Poquoson Other Countries Washington, DC
Percentages taken from a total of 1,419 entries in the 2014 guest registry at the NN Visitor Center.
VA 41% PA 11% NY 9% OH 8% MD 7% NC 6% NJ 5% DC 5% CA 4% FL 4%
Top 10 States Stopping at the NN Visitor Center
VA PA NY OH MD NC NJ DC CA FL
Results from the 1,419 entries in the guest registry at the NN Visitor Center during 2014
We offer all of our Familiarization attendees an opportunity to put their knowledge to the test and become a Certified Newport News Hospitality Ambassador! Each Ambassador is honored during National Travel & Tourism Week each year.
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