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Chapter 4 Chapter 4 Research Design Research Design
Chapter Outline Chapter Outline
- Three purposes of research
Three purposes of research
- Exploration
Exploration
- Description
Description
- Explanation
Explanation
- The logic of nomothetic explanation
The logic of nomothetic explanation
- Criteria for nomothetic causality
Criteria for nomothetic causality
- False criteria for nomothetic causality
False criteria for nomothetic causality
- Necessary and sufficient causes
Necessary and sufficient causes
- Units of analysis
Units of analysis
- Individuals
Individuals
- Groups
Groups
- Organizations
Organizations
- Social artifacts
Social artifacts
- Faulty reasoning about units of analysis
Faulty reasoning about units of analysis – – ecological fallacy and reductionism ecological fallacy and reductionism
- The time dimension
The time dimension
- Cross
Cross-
- sectional studies
sectional studies
- Longitudinal studies
Longitudinal studies
- Approximating longitudinal studies
Approximating longitudinal studies
- Elements of a research proposal
Elements of a research proposal
What are the three general purposes What are the three general purposes
- f research?
- f research?
- Although it is worthwhile to distinguish different purposes of
Although it is worthwhile to distinguish different purposes of research, keep in mind that most studies will have more than research, keep in mind that most studies will have more than
- ne purpose.
- ne purpose.
- Three general purposes:
Three general purposes:
- Exploration
Exploration -
- Explore and develop some initial rough understanding of
Explore and develop some initial rough understanding of some phenomenon some phenomenon
- Description
Description – – Precise measurement and reporting of the characteristics Precise measurement and reporting of the characteristics
- f some population or phenomenon under study.
- f some population or phenomenon under study.
- Social sciences descriptions are usually more accurate and preci
Social sciences descriptions are usually more accurate and precise than se than casual observations. Answers the question of “what’s so”? casual observations. Answers the question of “what’s so”?
- Explanation
Explanation – – Discovery and reporting of relationships among different Discovery and reporting of relationships among different aspects of phenomenon under study. aspects of phenomenon under study.
- Answers the question of “why”.
Answers the question of “why”.
What are the two models of What are the two models of explanation again? explanation again?
- Idiographic
Idiographic -
- aims at a complete understanding
aims at a complete understanding
- f a particular phenomena.
- f a particular phenomena.
- Example: Finding out what the Smith family plans
Example: Finding out what the Smith family plans
- n filing for personal bankruptcy. There can be 20
- n filing for personal bankruptcy. There can be 20
different reasons leading to that decision. different reasons leading to that decision.
- Nomothetic
Nomothetic -
- aims at a general understanding
aims at a general understanding
- f a class of phenomena.
- f a class of phenomena.
- Example: Finding out the top 5 reasons why
Example: Finding out the top 5 reasons why people file for personal bankruptcy. people file for personal bankruptcy.
What are the three criteria for What are the three criteria for nomothetic causality? nomothetic causality?
- Variables must be correlated.
Variables must be correlated.
- Example: Education level of parents are found to be correlated t
Example: Education level of parents are found to be correlated to
- education level of their children.
education level of their children.
- Cause takes place before the effect.
Cause takes place before the effect.
- Example: Education level of parents usually is determined BEFORE
Example: Education level of parents usually is determined BEFORE the education level of their children. Thus the education level the education level of their children. Thus the education level of parents
- f parents
is likely to be the cause in this relationship. is likely to be the cause in this relationship.
- Effect cannot be explained in terms of a third variable
Effect cannot be explained in terms of a third variable (nonspurious). (nonspurious).
- Example of a spurious relationship: Ice cream sales are positive
Example of a spurious relationship: Ice cream sales are positively ly correlated with number of people drown at the beach. And ice cre correlated with number of people drown at the beach. And ice cream am eating happens before the drowning. But is eating ice cream caus eating happens before the drowning. But is eating ice cream causing ing people to drown? No, because there is a third factor: hot weathe people to drown? No, because there is a third factor: hot weather. Hot
- r. Hot
weather cause ice cream consumption to go up, and number of peop weather cause ice cream consumption to go up, and number of people le swimming to go up at the same time. Hot weather, in this case, h swimming to go up at the same time. Hot weather, in this case, has as caused a spurious relationship between ice cream consumption and caused a spurious relationship between ice cream consumption and number of people drown. number of people drown.
What are necessary and sufficient What are necessary and sufficient causes? causes?
- Necessary cause represents a condition that must be present
Necessary cause represents a condition that must be present for the effect to follow. for the effect to follow.
- Rule: A must be true for B to be true. Thus A is a necessary cau
Rule: A must be true for B to be true. Thus A is a necessary cause for se for B. B.
- Example: Being pregnant is a necessary cause for giving birth to
Example: Being pregnant is a necessary cause for giving birth to a a child. child.
- Sufficient cause represents a condition that if present,
Sufficient cause represents a condition that if present, guarantees the effect in question. guarantees the effect in question.
- Rule: If A is true, B must be true. Thus A is a sufficient cause
Rule: If A is true, B must be true. Thus A is a sufficient cause for B. for B.
- Example: Not taking the final exam (thus getting 0 point on the
Example: Not taking the final exam (thus getting 0 point on the final) is final) is a sufficient cause for failing this class. a sufficient cause for failing this class.
- Causes that are necessary and sufficient are the most satisfying
Causes that are necessary and sufficient are the most satisfying
- utcome in research. However, in social science research,
- utcome in research. However, in social science research,
these clear these clear-
- cut causal relationships are rare.
cut causal relationships are rare.